Your SlideShare is downloading. ×
SMS and Mobile Marketing Overview by Simplified SMS
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SMS and Mobile Marketing Overview by Simplified SMS

1,198
views

Published on

Mobile is now important part of marketing campaign of any organization. Here are a few tips: …

Mobile is now important part of marketing campaign of any organization. Here are a few tips:
SMS/Text Messaging
Text messaging is a great way to reach customers with special offers, with or without a landline phone number. Using other marketing and social channels, you can encourage customers to engage with your brand by texting a keyword or six digit number to a short code. This is a great way to build a mobile marketing list that you can reach out to later for a more targeted message.
QRCodes
QR codes allow marketers to engage with buyers through traditional forms of media. For example, a QR Code can connect a print ad with a mobile coupon or incentive marketing program. Mediapost reported that mobile barcode scanning was up 157% during the first quarter of 2012. Since the smartphone market has seen enormous growth, it is safe to assume that more consumers will engage with campaigns that use QR codes.
Mobile Search Display Ads
In 2011, mobile search display ad revenue reached $1.5 billion. As tablets and apps are reinventing the mobile space, companies big and small can take advantage of mobile search to reach potential customers on the go.

More at www.SimplifiedSMS.com and www.SimplifiedSolutions.biz

Published in: Business

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,198
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
111
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • - Video ads appear in apps- Interactive Interstitial Ads appear in appsStatic and Multi-panel are image banners and animated banners are available across all mobile devices, including smartphones and feature phones, from high-end devices such as iPhones and Androids to simple WAP phonesIn 2010, twice as many people clicked image ads on the iPad than on standard ads.
  • Transcript

    • 1. All-in-One SMSMobile Marketing Overview www.SimplifiedSMS.com
    • 2. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Simplified Solutions + Simplified SMS Online Marketing and Technology SMS Message and Marketing Management Digital Marketing and Technology Agency Since 2002 Dedicated team of experienced marketers and technologists 2008 - Simplified Alerts and Simplified SMS Hundreds of clients across dozens of verticals Simplified Alerts www.SimplifiedAlerts.com One-Way; One-to-Many Group Texting Simplified SMS www.SimplifiedSMS.com All-in-One Interactive Marketing. Advanced Integration. Focus on integrated solutions with supportive launch programs including training and marketing Tom Casale - Tom@SimplifiedSolutions.biz Founder, Managing Partner www.SimplifiedSMS.com
    • 3. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Set the Scene An overview of today’s presentation GROW Find and Build your subscriber list. Best Practices to do so. ENGAGE Communicate well… OPTIMIZE Through reporting and feedback… Maximize your program. 50% of American adults own a smartphone as of February 2012, up from 36% in February 2011 www.SimplifiedSMS.com
    • 4. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Defining Mobile Google’s take related to the upcoming election http://youtu.be/9GalBu_cEkM www.SimplifiedSMS.com
    • 5. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW INTEGRATED ONLINE / MOBILE MARKETING The most successful programs EMAIL should include these channels • Loyalty-driven to maximize opportunities for • Used to activate increased awareness, leads others. and business. MOBILE ADS • Drive new SMS EMAIL opportunities MARKETING • Connect ‘in- hand’ • Text engagement SMS MARKETING • Geographically • Extends email • Demographically MOBILE WEBSITES MOBILE SOCIAL WEBSITES SOCIAL CHANNELS •Extend the reach of •Satisfy mobile campaigns •Driven by Likes and efforts shares •Address growing MOBILE ADS segments www.SimplifiedSolutions.biz www.SimplifiedSMS.com
    • 6. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW! Best practices ALWAYS Opt-In Governed by Mobile Marketing Association and CTIA Rules and Guidelines. Email is governed by the Can Spam Act of 2004. MMA Consumer Best Practices Guidelines demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. www.MMAGlobal.com www.SimplifiedSMS.com
    • 7. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW: Mobile Advertising Why? Today, the majority of smartphone users use their smartphones daily for searches The majority of smartphone users (59%) are unaware that advertising is incorporated into their mobile usage www.SimplifiedSMS.com
    • 8. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW: Mobile Advertising How? Determine your target audience and set the goals for the campaign(s) Is it to drive interest for an event; sell registrations online or capture leads? Is your website mobile-ready to accept traffic? Google Adwords • Keyword research • Build campaign • Set budgets and targets • Determine ad mix • Sets Goals and Conversions Your Ad • Measure Success Mobile Website www.SimplifiedSMS.com
    • 9. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW: Mobile Advertising Search Ads versus Display Ads Search Text Ads Click to Call Click to Download Ads with Offers Static and Multi- Page www.SimplifiedSMS.com
    • 10. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW: Mobile Advertising Search Ads versus Display Ads Display Interactive Video Ads Static and Multi-Panel Click to Download Ap Ads Tablet Image Banners www.SimplifiedSMS.com
    • 11. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW! Web Sign-up Keyword and ShortCode UPLOAD • TEXT ‘KEYWORD’ TO 12345 • Custom Web sign-up page • Load your CSV file into your system Branded Form Portable and Easy Must be Opt-In Integrated via Widget • Websites Use your custom Load new and old lists • Social Channels shortcode and • Blogs relevant keyword to External sources join the program Gives you the greatest Requires vetting and flexibility for design Use multiple keywords approval. and messaging to enroll in specific distribution lists www.SimplifiedSMS.com
    • 12. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW! QR Codes Social Media Widgets OTHER • Unique code for your list • Social Opt-In Signups • Add cellphone fields to forms Highly portable Across Most Channels Use Existing Forms Use via online and offline channels Create portable Add a cellphone widgets through capture field to Opt-in directly to your Facebook, Twitter, inquiry and lead- list Google + and LinkedIn capturing forms Make sure your CRM captures them too www.SimplifiedSMS.com
    • 13. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: How Important is Your Mobile Device? Consumer Behavior According to Google’s website ThinkWithGoogle.com; nearly one-third of respondents would rather give up TV or their computer in favor of their mobile device. 80% of respondents never leave home without their mobile device. www.SimplifiedSMS.com
    • 14. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW What is SMS Mobile Marketing? Consumers in our hand Industry Statistics EMail vs. SMS There are 95.8 million smart The average email open rate is phones or wireless-enabled approximately 6.5 hours. PDAs in the US The average SMS text message open 80% of cell phone users are rate is approximately 4 minutes. willing to receive opt-in text messages. The overall delivery rate for email is approximately 26%. Nearly 7% of all U.S. web traffic comes from mobile The overall delivery rate for SMS is and other non-computer approximately 98%. devices (CTIA June 2011)
    • 15. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing SMS Features MMS Features Mobile Coupons – electronically offer free gifts, % Images – Send images to lists; great for discounts, incentives that are sending QR or bar codes tracked by redemption codes Video – Send short videos directly to your Mobile Voting and Polls – Text a keyword to subscribers your shortcode to vote for a favorite Voice Broadcast – Send a voice message to List Enrollment – Enroll members in your lists via text with shortcodes or web via QR codes registrants. Covers the ‘triad’ of messaging; text, email and voice. Mobile eCards and Appointment Reminders – Pre- schedule promotional reminders like Birthday Club or product renewals MMS Example: Real Estate Push to Email, Twitter and Facebook – Send your Text short code numbers to messages through email and social channels receive info like video tours, images, text, web links and www.SimplifiedSMS.com
    • 16. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Mobile Coupons Traditional retail coupons are great until you have to worry about planning, scheduling, printing/reprinting, and mailing costs. Even then, customers can forget to bring in their redeemable coupon. Simplified SMS combines the power of electronic coupons and the convenience of mobile phones with its Mobile Coupon features. • Create unique promotion codes for each individual SMS Mobile Coupon • Easily redeem each coupon using Simplified SMS web-based software • Track redemption rates and revenue earned www.SimplifiedSMS.com
    • 17. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing SMS Voting Create engaging SMS votes and polls. Customers vote via text messaging: • Join by texting a Mobile Keyword to a shortcode. • They will then immediately receive back a text message thats customized by you with all the choices they can vote for. Asked a multiple choice question with up to TEN choices. • Every vote is categorized and tallied • Each mobile phone can only vote one time Great for • Retail: Ask customers what their favorite brands are. • Product Development: Ask customers to vote for their favorites. www.SimplifiedSMS.com
    • 18. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Text-To-Screen Live messaging at events Text a mobile keyword (e.g. ‘SimSol’) and a text message to a designated short code (e.g. 12345) which then can be projected onto a large screen at your venue in real time. Filter messages, specific words, and/or block flagged phone numbers. Great way to grow the database. Engagement Benefits • Real Time Interaction via SMS mobile text. • Build crowd participation & interaction from your audience. • People can text-to-screen questions, contests, raffles, announcements, crowd-engaging promotions, etc. www.SimplifiedSMS.com
    • 19. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing MMS (Multimedia) MMS Features Extends the reach of 160 characters Images – Send images to lists; great for sending QR or bar codes MMS is the new standard in mobile messaging • Often gets 2 to 3 times the response rate Video – Send short videos directly to your in comparison to standard text messaging subscribers alone. Voice Broadcast – Send a voice message to Increased Direct Response Rate registrants. Covers the ‘triad’ of messaging; text, email and voice. Because of its interactivity, MMS videos increase user interest and boost direct response rates from people that are tired of just seeing boring text. Its also the perfect MMS Example: Real Estate way to showcase to your customers that your business is on top of the latest technologies. Text short code numbers to receive info like video tours, Example: Nissan sends video to their techs images, text, web links and to demonstrate a procedure www.SimplifiedSMS.com
    • 20. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Shuffle Responder Case Study: Restaurant AUTOMATED random promotion generation A restaurant signs up to use the automated Shuffle Responder for an upcoming promotion. • Create 10 different promotional text messages for your business. Table tents and/or other in-store signage • Executes custom auto-responders via text direct customers to text "Specials" to 00000 and email that can further qualify the to receive our daily specials. list. • Create segmented lists based on Customers can easily opt into the program by responses. texting the keyword at their tables. • Control response delivery. Customers receive a special text message from the pool of different auto responders. When customers text the same keyword again ("Specials" to 00000), they will receive a different promotional message (the shuffle responder) until the pool of auto responses have been exhausted. www.SimplifiedSMS.com
    • 21. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing QR Codes A Quick Response Code is a two-dimensional barcode that can be scanned by a smart phones camera to transfer important information back to the phone. • List enrollment: Automatically composes a text message with your keyword and short code so that all people need to do is press SEND to join your mobile list. • Scan a QR Code and automatically link to a webpage of your choice for more info about your product. • An automated text message can be sent back to them with a special coupon or offer, and you automatically store their mobile numbers in your database so that you can text them later. www.SimplifiedSMS.com
    • 22. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Loyalty Program BETA Reward users for program participation • Businesses just define a reward and then select the amount of points that customers must accumulate before being able to redeem their prize. • Consumers can either scan a QR code or text in a mobile keyword, which the business approves in real-time upon each in-store visit or purchase. • This extra step protects the business against people who might try to use the system to fraudulently add points. • When customers accumulate enough valid points to reach their rewards goal, they are sent an automatic text message to confirm that they can redeem their prize. www.SimplifiedSMS.com
    • 23. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing SUCCESS STORIES Well known industry successes with SMS Marketing Marriott Hotels contributed 1.2 million in bookings to SMS in one quarter, 1/3 were redeemed the same day. Dunkin Donuts used a text campaign to increase sales by 9% through short messaging and coupons www.SimplifiedSMS.com
    • 24. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW A new way to see things MOBILE WEBSITES www.SimplifiedSMS.com
    • 25. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Mobile Websites You need to consider… How? 7% of total Internet traffic comes A mobile version of your website is critical from mobile devices; mcommerce is growing for integrating into your mobile marketing to $119 Billion by 2015 program eBay expects customers to buy and sell $8 Can be custom-built; but should focus on the billion of merchandise in 2012 core pages if not the entire site PayPal expects to see $7 billion in mobile Track analytics on payment volume in 2012 your mobile site to see traffic and Mobile searches have quadrupled in the last conversion rates year, for many items one in seven searches are now mobile. Services like Google’s GOMO website offer Local mobile ad spend will grow from US$404 great insights into million to $2.8 billion how to Go Mobile www.SimplifiedSMS.com
    • 26. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW A perfect match EMAIL SMS www.SimplifiedSMS.com
    • 27. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW 1-2 Punch SMS / Text Messaging programs are the next best way to get messages immediately into the hands of your customers. Nothing can deliver a quick message more efficiently. Combined with your Email Marketing program it’s knockout a 1-2 punch. www.SimplifiedSMS.com
    • 28. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Email is the Spark… SMS is the flame Light up an integrated program Your first campaign… It’s all about the VALUE; why join? Start with an email to your email list to encourage SMS signups; announce it as a new program with a link to the An SMS program can deliver rewards sign-up page or keyword opt-in and incentives instantly in the hands of customers Announce the Terms of the program; how often will you send texts? Email and social are the core… SMS can be an instant, exclusive reward Then, activate an instant coupon for redemption; send an email However, mail has a lesser-decay rate… confirmation too. meaning folks tend to save email messages as bookmarks and reminders Begin your program with a bang of a promotion or reward; send also Capture cellphone numbers where you through email, FB, and Twitter capture emails AND through keywords, QR codes and webpage sign-up links www.SimplifiedSMS.com
    • 29. All-in-One SMSMobile Marketing Overview Thanks! www.SimplifiedSMS.com
    • 30. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Tom Casale, Managing Partner 312-846-7669 x1001 tom@simplifiedsolutions.biz www.SimplifiedSolutions.biz www.SimplifiedSMS.com @iBestPractices http://www.linkedin.com/in/tomcasale Case Studies WebMarketingCaseStudies.com www.SimplifiedSMS.com