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Getting Google Friendly


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Simplified SEO Advice for Small Businesses to Get the Most Out of Google

Simplified SEO Advice for Small Businesses to Get the Most Out of Google

Published in: Technology, News & Politics

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  • 1. ‘ Getting Friendly’ Tom Casale, Founder Simplified Solutions Help Your Website Get a Better Search Engine Listing
  • 2. Google is the 800-Pound Gorilla What We Know about Google - Google equates to 75% of all search engine traffic - Set industry standards and rules to follow - They have an ever-growing free suite of tools that can help your placement if used correctly
  • 3. Google Thinks Like We Do
    • It’s all about CONTENT and RELEVANCE
    • Every link should be aligned- domain to doorstep
    • Know your keywords; do good keyword research
    • Think like a searcher, not a website designer
    • Play by the rules:
      • Good Page Titles
      • Relevant Headings
      • Relevant Content
  • 4.
    • Use Words Wisely
      • Make sure each of your pages have a different keyword-rich title that begins with a primary keyword related to your business.
      • Use titles that describe what you do
      • Different on every page
      • Short and sweet – 70 characters
      • Use your keywords throughout pages
    Rule 1: Use Good Page Titles The page title is the first thing Google reads.
  • 5.
    • Google loves keywords- but not too many ;)
      • After the page title, the next bit of webpage text Google reads is the heading of the first paragraph.
      • Lead with the keyword
      • Be tight, concise, and readable
    Keyword-Rich Headings Validate your title with good page headings
  • 6.
    • Google reads your page looking for validation of the first two instances of your keywords (Page Title and Heading).
    • Make sure you include the same keyword or key phrase a couple of more times in the page especially in the first paragraph.
    Use Relevant Keywords in the Page Close the validation loop
  • 7.
    • The more relevant inbound links that point to your site, the better your site will get indexed by Google.
      • For example, you can create a separate blog that talks about trends in your industry and links to your website.
      • Another good source of an inbound link can come from a listing in a directory or though membership in a professional association.
    Good Inbound Links Google loves more relevant links to your site TRY IT!
  • 8. Using Google’s Tools Get a free Google Account to get started Google Analytics Google Calendar Google Business Directory Google Site Maps Blogger NEW: Search Wiki
  • 9. ‘ Getting Friendly’ Tom Casale, Founder Simplified Solutions Please feel free to contact me about our programs designed to make your website Google Friendly! [email_address] 312-846-7669