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10 Simple Web Strategies to Make Your Web Marketing Click

10 Simple Web Strategies to Make Your Web Marketing Click



A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.

A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.



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    10 Simple Web Strategies to Make Your Web Marketing Click 10 Simple Web Strategies to Make Your Web Marketing Click Presentation Transcript

    • Web Marketing Webinars a simplified session
    • 10 Simple Strategies to Make your Web Marketing Click Presented by Tom Casale [email_address] Bill Kamper [email_address]
    • What is your Marketing Objective?
      • Drive leads! Drive sales!
      • Increase awareness of products or services
      • Drive traffic to your brick and mortar, website or online store.
      • Encourage trial or leads.
      • Enhance or manage your reputation online.
      • Leverage existing consumer and customer. relationships for incremental business.
      • Higher Prestige/Industry Leader.
      • Drive leads! Drive sales!
    • So where do you start?
    • #1. Develop a comprehensive online marketing plan “ You will now have a starting place and a destination, and you will be able to determine what it will cost you to get there. You will be going someplace.” H. Stanley Judd
    • Developing an Online Marketing Plan
      • What do we know? Where do you want to go?
      • What is your current presence in relevant online channels?
      • Are you getting all the traffic you need? Why not?
      • How does your potential customer or client use online media?
      • What are the best channels to engage customers, and how?
      • What is your competition doing?
      • What is your conversion rate? How can we do better?
      • What kind budget do you need to be effective?
      • What are the best measurements for ROI?
      Multiple Online Channels
    • Create a Roadmap for Success
      • A well-thought out roadmap will…
      • Point you in the right direction
      • Keep you from veering off course.
      • Identify the quickest routes by which you can reach your business goals.
      • Save you time.
      • Help you to budget.
      • Syncrohonize with your company's goals.
      • Be in control.
      How to get from here to there
    • #2. Research words that potential customers use to search online for your type of business online “ 27 billion online searches were performed in the US alone in December 2009.” comScore
    • A Word About Keywords
      • Understanding how keywords are used in searches is the life blood of a successful online marketing plan.
      • Keywords research can tell us which terms are most competitive and relevant for your business in online searches.
      • All your online content should be seeded with these keywords.
      • Invest in Keyword Research!
      Short-tail vs. Long-tail Phrase Cheesy example: Instead of just cheese>cheese platters>gourmet cheese platters>European gourmet cheese platters... with delivery... in Chicago... South Loop.
    • #3. Make your website “ Google-friendly” “ Google sites ranked as the top search property worldwide with 87.8 billion searches in December 2009, or 66.8 percent of the global search market.” comScore
    • Optimize Your Website
      • The key to higher search rankings is effectively using searchable keywords to optimized all of the site’s pages.
      • If your web pages are not indexed in the first 30 listings then you are missing traffic
      Rank Higher in Organic Searches
    • A Case Study: Ten East Delaware
      • Every page on the website must use unique keyword combinations relevant to that pages content
      • Page titles
      • Headlines
      • Copy
      • Logos
      • Images
      • Links
    • A Case Study: Ten East Delaware Ranked in the top ten for five key pages
    • #4. Get to the top of the search engines - now!
    • Paid Search (Pay-per-click)
      • Drive substantial qualified traffic by “buying” specific keyword terms for your ad. to appear at the top of search listings or on relevant websites.
      • You only pay for performance!
      Google Adwords Social Media PPC Banner & Affiliate Ads
    • #5. Spread your good news over the web
    • Online PR
      • Distribute keyword-rich company news through multiple syndication channels.
      • Promote events, new business, research, new services and products, key hires, etc.
      • Positive news appears in searches, industry blogs and online media channels
      • A few examples:
      • http://tiny.cc/SmartResources
      • http://tiny.cc/SmartResources2
      • http://tiny.cc/CovenantSecurity
      Fill Multiple Channels With Your News
    • #6. Get social!
    • Social Media
      • Use the power of social networks to maximize your exposure in relevant social media spaces
      • - Make connections
      • - Share news
      • - Listen and Learn
      • - Collaborate
      • - Engage
      • - Go Viral
      • Every space is different. Each must have a unique plan in place.
      What is the best use of social media?
    • Social Media
      • Build your own internal social networks for collaboration.
      • Join industry or association groups and forums for networking.
      • Build alliances and contacts, improve feedback, share knowledge, or learn something new.
    • #7. Leverage email marketing to promote your business and build relationships
    • Email/Loyalty Marketing
      • Build an permission-based marketing program to highlight new products or services, promote events, showcase videos, provide helpful tips and industry insight, conduct surveys, or make an exclusive offer.
      • Benefits: Timely touch points, stronger relationships, metrics, and drive sales.
    • #8: Be an Industry leader!
    • Blog Marketing & Thought-leadership
      • Write about what you know! Be the expert!
      • Create awareness, reinforce your thought leadership (expertise), and raise your visibility in search engines.
      • Search engines favor blog content.
      • Content can include keywords that your site might not be able to maximize.
      • PLUS blogs send tons of links back to your website (Google loves that).
      • Example: http://www.HardHatChat.com and http://www.margoliscoaching.com/
    • #9: Tell a powerful story with hi-impact video
    • Video Marketing
      • 38% of all searches are video-related - Get found!
      • Video is powerful visual demonstration and story telling too.l
      • Showcase your products, services, or company in action.
      • Distribute to over 20+ video channels and through your email campaigns.
      • Optimize with video-related keywords.
      Examples: http://www.youtube.com/rmkcommunities http://tiny.cc/ElevenCityDiner http://www.youtube.com/user/simmysol
    • #10. Broadcast your meeting or make a presentation over the web
    • Webcasting and Webinars
      • Broadcast your message to a wider audience for sales presentations, panel discussions and internal meetings with multi-media interactive webcasts.
      • Communicate and showcase your services and products to clients, field offices, or association members.
      • Save time and money.
      Interactive Meeting and Presentations
    • Webcasting and Webinars
      • Interactive Meeting
      • and Presentations
    • #Bonus: Link up with your industry for better search results
    • Linking and Directories
      • Search engines reward websites that have relevant links to other sites or blogs.
      • Linking from industry directories, association, and partners sites will help increase traffic to your site.
      • For example: http://tiny.cc/NEWHLINKSPAGE
      Create listing and links
    • Got Questions? Give Tom or Bill a call at 312-846-7669 Tom Casale [email_address] Bill Kamper [email_address]
    • Simplified Workshops Coming this Spring Give Tom or Bill a call at 312-846-7669
      • Hands-On Training
        • Getting Google Friendly
        • Going 2.0 and Beyond
        • Email Maximization
        • Blog Maximization
      Stay tuned for dates and location