5 Common Marketing Mistakes Coaches Make

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5 Common Marketing Mistakes Coaches Make

  1. 1. 5 Mistakes Coaches make with their Marketing Your host: Sarah Santacroce www.simplicityadmins.com
  2. 2. Mistake Nr. 1:You Haven’t AnalyzedYour Target Audience www.simplicityadmins.com
  3. 3. Why you need to analyze your Target Audience Know Who Buys Your Services Know Who You Are Talking To Understand Where You Find them www.simplicityadmins.com
  4. 4. Tip 1Analyze your current clients and make a list of criteria www.simplicityadmins.com
  5. 5. Tip 2Try to figure out where they hang out www.simplicityadmins.com
  6. 6. Mistake Nr. 2: You Aren’t Using LinkedIn to Get MoreLeads for your Business www.simplicityadmins.com
  7. 7. Why Linked 200 Million Users Professional NetworkWide Adult Demographic, with ages 25-54 best represented www.simplicityadmins.com
  8. 8. Linked ApproachLinkedIn Share & Profile Connect Join AdvertiseGroups www.simplicityadmins.com
  9. 9. Tip 1Use the “Recommendation”feature to ask those you’veworked for previously torecommend you onLinkedIn. www.simplicityadmins.com
  10. 10. Tip 2Add Skills to your profile using the “LinkedIn Skills”feature. www.simplicityadmins.com
  11. 11. Create more leads with LinkedIn. Get my e-book ! www.simplicityadmins.ch/linkedin- ebook www.simplicityadmins.com
  12. 12. Mistake Nr. 3:You Aren’t Blogging www.simplicityadmins.com
  13. 13. Why a BlogCreates traffic to your site To show & share your expertise Wide Demographic www.simplicityadmins.com
  14. 14. Blogging Approach Create ShareYour Blog Content Content Educate your Thought audience Leader www.simplicityadmins.com
  15. 15. Tip 1Create a schedule and stick to it ! www.simplicityadmins.com
  16. 16. Tip 2Add a call to action at the end of the post www.simplicityadmins.com
  17. 17. Mistake Nr. 4:You think Online Video is scary www.simplicityadmins.com
  18. 18. Why Online Video Youtube has 490 Million visitors per month 2nd most popular search engine Sample Your Coaching Style www.simplicityadmins.com
  19. 19. Online Video ApproachYour Youtube Your Blog Share Videos Channel Educate your Thought audience Leader www.simplicityadmins.com
  20. 20. Tip 1Get started with a short screen cast ! www.simplicityadmins.com
  21. 21. Tip 2Create Your Youtube Channel ! www.simplicityadmins.com
  22. 22. Mistake Nr. 5: You Aren’t CollectingLeads On Your Website www.simplicityadmins.com
  23. 23. Why E-Mail Marketing Everyone has an e-mail account Creates continuity Creates trust www.simplicityadmins.com
  24. 24. E-Mail Marketing Approach Your Share valuableYour List Newsletter content Create trust Continuity www.simplicityadmins.com
  25. 25. Tip 1Position youropt-in form above the fold ! www.simplicityadmins.com
  26. 26. Tip 2Bring a sign-up form to offline events ! www.simplicityadmins.com
  27. 27. Get More Coaching Clients w/ Online Marketing Course www.simplicityadmins.com
  28. 28. You Will Learn• Strategy for your Online Presence, how to find your voice and your niche• How to use Facebook to build your tribe and engage with potential clients• How to get more leads from LinkedIn, show your expertise, participate in discussions, increase your reach www.simplicityadmins.com
  29. 29. You Will Learn• Why a blog is essential for every coach, how to get into the blogging habit, what to do if you don’t like to write• The advantages of video as a marketing tool and why video is ideal for coaches• How to nurture the relationship with potential clients via E-Mail Marketing, how to automate the e-mail process www.simplicityadmins.com
  30. 30. You Will Learn• How to fill your coaching events applying all the learned techniques• & much, much more ! www.simplicityadmins.com
  31. 31. Bonus 1:• a 30 min interview with Twitter Specialist Michelle Mangen fromFlorida• a 30 min video interview with Hani Mourra, Online Video Specialist from Toronto, Canada• a 30 min interview with Steve Martile, Coach at Freedomcoaching.ca and co-owner of Blogging for Coaches.com. www.simplicityadmins.com
  32. 32. Bonus 2:Private LinkedIn Group www.simplicityadmins.com
  33. 33. Bonus 3:One-on-one 30 minute Q&A Session over Skype Value of USD 75.00 ! www.simplicityadmins.com
  34. 34. (Real value of the course: USD 697.00) Your Price: USD 297.00Valid until March 6th 2013, midnight CET www.simplicityadmins.com
  35. 35. http://www.quitchasingclients.com www.simplicityadmins.com

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