Search Marketing & Measurement for B-to-B Demand Generation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

  • + Nigel2 Nigel Robertson 3 years ago
    Nice job. Good use of visuals to emphasize key points.
Post a comment
Embed Video
Edit your comment Cancel

14 Favorites

Search Marketing & Measurement for B-to-B Demand Generation - Presentation Transcript

  1.  
  2. Search Marketing & Measurement for B-to-B Demand Generation Presented by Dave Martin Director, Online Marketing
  3. 1. Start With a Plan
  4. “ The main thing is to keep the main thing the main thing.” 1. Start With a Plan
  5. 2. Create Routines
  6. Time management is crucial to your success! 2. Create Routines
  7. 3. Identify Personas
  8. 3. Identify Personas
  9. 4. Keyword Prioritization
  10. More than just research 4. Keyword Prioritization
  11. 4. Keyword Prioritization
  12. 5. Essential Metrics
  13. Don’t get lost in analytics 5. Essential Metrics
  14. Conversion is a good metric ROI is better 5. Essential Metrics
  15. 6. Usability – At All Costs
  16. Test & Measure - Rinse & Repeat 6. Usability – At All Costs
  17. 7. Build Trust & Resolve Concerns
  18. Perception is everything! 7. Build Trust & Resolve Concerns
  19. 8. PPC – Put the Odds In Your Favor
  20. Leaky Buckets 8. PPC – Put the Odds In Your Favor
  21. Baltic before Boardwalk 8. PPC – Put the Odds In Your Favor
  22. 9. Enticing Content
  23. Less SEO 9. Enticing Content
  24. More tickets in the Lotto 9. Enticing Content
  25. 10. Mosaic Link Building
  26. Mix it up 10. Mosaic Link Building
  27. Questions?

+ simplestartupsimplestartup, 3 years ago

custom

3158 views, 14 favs, 13 embeds more stats

This is a presentation that I gave at last years Ma more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 3158
    • 2569 on SlideShare
    • 589 from embeds
  • Comments 1
  • Favorites 14
  • Downloads 0
Most viewed embeds
  • 261 views on http://blog.faqoff.org
  • 253 views on http://www.novavizia.com
  • 56 views on http://www.marketingland.nl
  • 5 views on http://www.blogoff.es
  • 4 views on http://evolutiongroup.wikispaces.com

more

All embeds
  • 261 views on http://blog.faqoff.org
  • 253 views on http://www.novavizia.com
  • 56 views on http://www.marketingland.nl
  • 5 views on http://www.blogoff.es
  • 4 views on http://evolutiongroup.wikispaces.com
  • 3 views on http://www.lifetogether.us
  • 1 views on http://64.233.183.104
  • 1 views on http://209.85.129.104
  • 1 views on http://lifetogether.us
  • 1 views on http://64.233.167.104
  • 1 views on http://74.125.39.104
  • 1 views on http://72.14.235.104
  • 1 views on http://www.slideshare.net

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories