Using Voice Apps to Drive UCaaS Adoption

Selling UCaaS Using Voice Apps Michael Sterl Dave Gilbert VP North American Sales Founder/CEO SimpleSignal SimpleSignal

Defining UCaaS • SaaS typically looks at one particular software capability such as CRM or desktop ofﬁce productivity suites • UCaaS encompasses a number of complex capabilities: Shared Workspaces Uniﬁed Messaging Desktop, Group & Presence Telepresence Video Conferencing Mobility Voice IM Voice Conferencing

Hosted Unified Communications • Size of the UCaaS Market Now - $200 Million • Size of the UCaaS Market in 5 Years - $5.6 BILLION! Are You Positioned To Proﬁt From This Explosive Growth? 2009 2010 2011 2012 2013 Source: Wainhouse Research June 2009 2014

Challenge - Selling it Effectively • FACT: 28 - 32% of potential buyers with less than 100 employees Continue to Think VoIP Suffers From Major Quality of Service Issues • Selling MUST begin with quality, assurance of reliability and ease of migration (keep your existing number) • Bottom line is they need to know “it works!” • Next, establish the fact that it will save them money You can’t sell UCaaS if your prospect doesn’t trust VoIP to start with.

SimpleSignal is RELIABLE 99.99% UPTIME in 2009!

Why SimpleSignal is RELIABLE • Geographically-redundant co-lo’s in CA and CO • Auto-Failover • Broadsoft Switch • QoS - Constant monitoring of our edge router performance • Nationwide carrier-class hosted VoIP network • Trusted by thousands of business customers nationwide

SimpleSignal is AFFORDABLE • Millions of $$ in “shared” cloud-based PBX technology available for a dollar a day per user • Pricing model ﬂexibility ensures the most cost-effective solution for each unique customer’s needs • Domestic long distance included (no metering) • Low international long distance rates

SimpleSignal is FLEXIBLE • BYOB - One of the only service providers to allow customers to keep their existing bandwidth provider. We’ve cracked the code to provision on any network. • Keep your existing phone number • Choose from per seat or concurrent call pricing models

We’re There When You Need Us • Fanatical Customer Service - Above all else, we are a service organization! • 24/7 Dedicated Technical Support • Must communicate the importance of working with: • A Tried and True VoIP Service Provider - Us! • Experienced, Knowledgeable, Trusted Advisors - You!

Where Do We Start? • Baby Steps! • Understand the progression to integrating UCaaS • Understand your client’s business process and problems • Use UCaaS to improve business processes and solve problems

Voice Apps Bridge the Gap! • Prospects understand the concept of Apps (Thanks to Apple!) • Voice apps allow you to improve business processes by customizing the UCaaS solution • Voice apps are scalable, ﬂexible, affordable • Use Voice Apps to ease your customer one level at a time into a satisﬁed, “sticky,” UCaaS customer.

3 Levels of UCaaS - Level 1 • The Basics (Don’t Assume Prospects Get This!) • Call Control Toolbar - Desktop access to all key features • The Power of One! • One Uniﬁed point of access - one number rings all your phones • One voicemail inbox to check

3 Levels of UCaaS - Level 2 Mobility and Mobile/Desktop Integration Voicemail to Text (Read your voicemails) Call Swap Seamlessly swap calls between mobile and desk phone Experience the Power of Device Uniﬁcation!

3 Levels of UCaaS - Level 3 Voice/Application Integration Salesforce.com Microsoft Outlook Connector Hosted ACT! Connector Microsoft Exchange Google Analytics Facebook Connector Integration

Summary • Sell reliability and quality of the phone system ﬁrst and why • Next they must understand ease of migration and keeping their existing phone numbers • Then explain how they will save money • Only then will they be open to the beneﬁts of UC and now the features and game changing voice apps become appealing • Use baby steps to walk your customers through the adoption process • Have a thorough understand of how apps improve

THANK YOU! Email: dave@simplesignal.com Twitter: http://twitter.com/simplebigcheese SimpleSignal.com Dave Gilbert Founder/CEO SimpleSignal Email: michael@simplesignal.com Twitter: http://twitter.com/ss_telecombum SimpleSignal.com Michael Sterl VP North American Sales SimpleSignal

Using Voice Apps to Drive UCaaS Adoption

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