Your SlideShare is downloading. ×
Suguna eggs a project report
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Suguna eggs a project report


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Centurion University
  • 2. Agenda About the case The company The product ranges Poultry category Poultry category branding
  • 3. About the case A study was to be done on suguna poultry(foods) An analysis of the poultry category Understanding of the unique poultry branding concept
  • 4. The company It was set up in 1986 by B.Sounderarajan in Udampet Business concept based on poultry integration model This also involve a rural marketing aspect About 15000 farmers supply from 800 villages This is in about 11 Indian states
  • 5. The company In 25 years the company has net worth of 4200crs It is the No.1 broiler company in India Among top 10 poultry companies world wide fully integrated operations cover broiler and layer farming Including hatcheries, feed mills, processing plants, vaccines& exports. Modern chain of retail outlets has been set up recently
  • 6. Product rangeSuguna has an well synchronized product range whichincludes: Suguna home bites Suguna any time Value added eggs Suguna daily fresh Suguna chicken
  • 7. Poultry category Suguna provides for a variety of egg categories These are of premium quality They are enriched with minerals & vitamins This provides nutritional value and functional benefits They come under the brand suguna value added eggs
  • 8. Poultry category Suguna value added eggs has four cateogries:
  • 9. Active Suguna Active is a value-added farm fresh egg containingDocosahexaenoic acid (DHA) It also contains Organic Selenium and Vitamin E Enrichment is done by giving special natural feed to hens This helps boost memory power, visual development,physical performance and emotional stability
  • 10. Nutrients MeasureProtein 13.3 gTotal Fat 8 gCarbohydrates 0.67 gDHA 900 mgPhosphorus 240 mgCalcium 74 mgVitamin E 10 mgIron 1.8 mgOrganic Selenium 36 mcg
  • 11. Heart Heart eggs have been developed for the health conscious It is meant for those who prefer low cholesterol It has the benefits of omega 3 and vitamin e
  • 12. Health benefits Omega-3 PUFA helps in the prevention andmanagement of various human diseases like coronaryheart diseases, hypertension, type 2 diabetes, etc. Omega-3 fatty acids decrease triglyceride levels Lowers blood pressure slightly Compared to ordinary eggs, there is 24% reduction inyolk cholesterol levels
  • 13. Nutrients MeasureProtein 13.3 gTotal Fat 8 gOmega-3 fatty acids 1.27 gCarbohydrates 0.67 gPhosphorus 240 mgCalcium 74 mgIron 1.8 mg
  • 14. Pro Pro are farm fresh eggs rich in proteins & vitamin The egg absorbs the nutrient properties from the hen’s diet. Helps build and repair the cells in muscles and other bodytissues Beneficial for healthy skin , bones and eyes
  • 15. Special benefits Lutein and Zeaxanthin, two important help in preventingmacular degeneration and cataract of eyes Calcium and Phosphorus help in formation of bones andteeth.
  • 16. Nutrients MeasureProtein 13.3 gTotal Fat 8 gCalories 135 kcalCarbohydrates 0.67 gPhosphorus 240 mgCalcium 74 mgIron 1.8 mgCarotenoid 345 mcg
  • 17. shakti Clean, farm fresh eggs that comes from the healthiest layerhens high on natural Carotenoids and Pro-vitamin A low on calories to keep you healthy and trim help build and repair the cells in muscles and other bodytissues tastes better and has an original flavor. tastes better and has an original flavor.
  • 18. Protein 13.3 gTotal Fat 8 gCalories 135 kcalCarbohydrates 0.67 gPhosphorus 240 mgCalcium 74 mgIron 1.8 mg
  • 19. Different product levelsCore benefitBasic productExpected productAugmented productPotential product
  • 20. Different product levels Core benefit: food to eat in the morning Basic product : egg Expected benefit: egg should be clean and not rotten Augmented product:eggs with nourishment benefitsGood for various ailments, & affordable Potential product: egg based ready to eat health snacks
  • 21. branding Suguna has branded the egg as a multi perspectiveproduct The egg rather than being a simple food item, is healthbeneficial item for different people There are different variants for people with differenthealth needs The egg is as good as the different grades ofcommodity like basmati