Join us for a look at the emergence of a new breed of content professional, the Content Engineer. Bringing particular inter-discipline expertise, the content engineering role is vital to customer engagement, providing precise content adapted to the needs of different customers at the right time on the right device.
Discover why today’s digital marketing success relies heavily on content engineering designed to engage customers by delivering what they want, when they what it, personalized to their preferences and devices. Learn about the critical role content engineering plays in providing the right structure, practices and CMS capabilities to improve marketing and customer support.
The ideal customer experience depends on a solid content strategy, well-chosen and designed content management technologies, and relies heavily on the know-how to engineer multiple parts aligned to meet key business drivers -- enter the Content Engineer.