The Evolving Role of the Content Engineer

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Join us for a look at the emergence of a new breed of content professional, the Content Engineer. Bringing particular inter-discipline expertise, the content engineering role is vital to customer …

Join us for a look at the emergence of a new breed of content professional, the Content Engineer. Bringing particular inter-discipline expertise, the content engineering role is vital to customer engagement, providing precise content adapted to the needs of different customers at the right time on the right device.

Discover why today’s digital marketing success relies heavily on content engineering designed to engage customers by delivering what they want, when they what it, personalized to their preferences and devices. Learn about the critical role content engineering plays in providing the right structure, practices and CMS capabilities to improve marketing and customer support.

The ideal customer experience depends on a solid content strategy, well-chosen and designed content management technologies, and relies heavily on the know-how to engineer multiple parts aligned to meet key business drivers -- enter the Content Engineer.

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  • What is Content Engineering

    Content Engineering ties together strategy and platforms.
    It is the invisible scaffolding presenting the right content in the right way to users.
    The content engineer bridges the integration gap between content strategy, content management system (CMS) planning and platforms, and customer experience management (CEM/CXM) technologies and initiatives.

    Quote:

    “Content management takes content an input, while content engineering produces content as an output … A content engineer is someone who understands the computability of content: how content can be generated, derived, and manipulated by algorithms.” -- Content Engineer and Blogger Mark Baker, EveryPageisPageOne.com:

     
  •  The Origin of Content Engineering
     
    For brands to connect with customers, providing engaging content has never been more important.

    But as customers access a growing range of channels and content options, creating and delivering engaging content to customers has never been more challenging.
     
    The right structure, practices and CMS capabilities for your content can improve your marketing and customer support effectiveness.
     
    Content Engineering delivers competitive value: providing precise content adapted to the needs of different customers.  

     
     
  •  
    The discipline of Content Engineering synthesizes complex, disparate content technologies and strategies. Content engineering includes:
     
    Modeling and implementing content and validation processes.
    Designing information interactions.
    Validating usability against user task success.
    Designing, implementing and deploying content engagement platforms.
    Designing and implementing content management regimes, workflows, reporting and user support services.
  • Content engineers facilitate content strategy and the technology supporting it.

    They…
     
    Analyze information requirements and content sources
    Model content structures and semantics
    Determine validation criteria
    Design information products
     

  • What Makes a Great Content Engineer?
    A great Content Engineer knows how to structure messages so they can be orchestrated for reuse across multiple media.
     
    A great Content Engineer also understands Content Marketing and that:
     
    the right structure, practices and CMS capabilities for your content can improve your marketing and customer support effectiveness.

    Content Engineering delivers competitive value: providing precise content adapted to the needs of different customers.  
     
  • Why Marketers Love Content Engineers

    Today digital marketing success means engaging with customers by delivering what they want, when they what it, personalized to their unique preferences and devices.

    Businesses must deliver future-ready content, personalized for unique users, and designed for multiple screen sizes across numerous devices.

    Organizations must see content engineering as vital to long-term survival, or risk losing hard-won market position to competitors who adapt.
     


  • Is a Content Engineer Really Critical to Success?

    Addressing customer needs and shaping the experience for their screens requires a well-developed content strategy, well-chosen and designed content management technologies, and the know-how to engineer multiple parts to deliver the ideal customer experience aligned to meet key business drivers.

    In sum, the role of the content engineer is developing and evolving as content stakeholders in charge of digital strategy begin to realize there are some critical tools missing from their content-laden belts.
  • Content Engineers are in Demand. Do you have one?

    FACT: A 2014 simple search for “content engineer” on Glassdoor.com returns 10,000 job posts and suggests quite a demand for the role and expertise.

    Look for the content engineering skills able to unravel the complexity of your disparate content technologies and strategies.
    Seek a resource able to cohesively implement a strategy built upon adaptive content and responsive design
    Make sure your solutions team is able to bridge the integration gap between content strategy, content management system (CMS) planning and platforms, and customer experience management (CEM/CXM) technologies and initiatives.

    Partnering with a consultancy team like Simple [A] promises projects receive the knowledge and expertise of content engineers with a successful track record and a wide-range of experiences implementing adaptive content and responsive design across numerous platforms.

  • Want to Learn More About Content Engineering?

    Vote for Simple [A]’s talk “The Evolving Role of the Content Engineer” on the SXSW Interactive PanelPicker® and with your support we hope to see you at our Future 15 talk at SXSW Interactive 2015. 

    Who Is Simple [A]?

    Delivering powerful web content management and content marketing platforms, Simple [A] orchestrates complex .NET implementations which make it possible for websites to become living, breathing entities that change and flex nimbly with different users, behaviors and marketing objectives. 

    Government, non-profit, healthcare, higher-ed, and public sector entities have long turned to [A] to engineer the intersection of content strategy, content management, and content marketing platforms, systems and technologies.

    With a focus on enterprise content management systems Kentico, Sitecore and Ektron, Simple [A] specializes in content technology, strategy and training, and performs platform evaluation, selection, integration, and custom development, deployment and web analytics.

Transcript

  • 1. The Evolving Role of the Content Engineer and Why You Need One Vote Simplea.com info@simplea.com @SimpleATeam Simple [A] on LinkedIn
  • 2. What is Content Engineering?
  • 3. Mark Baker Quote:
  • 4. The Origin of Content Engineering
  • 5. The Content Engineering Role
  • 6. What a Content Engineer Does?
  • 7. Erik Bratt Quote:
  • 8. What Makes a Great Content Engineer?
  • 9. Karen McGrane Quote:
  • 10. Why Marketers Love Content Engineers
  • 11. Sarah Wachter-Boettcher Quote:
  • 12. Is a Content Engineer Really Critical to Success?
  • 13. Joe Gollner Quote:
  • 14. Content Engineers are in Demand. Do you have one?
  • 15. Want to Learn More About Content Engineering Visit Simplea.com Vote Here!