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The social and local roads are converging. Don’t get left behind. As a brand leader you need to be in the drivers seat. Players like Google and Facebook are continuing to change the game as it relates to local and social search. The evolution of Google Places to Google Local, Facebook’s launch of Graph Search, and Facebook Nearby should be top of mind for retailers, financial services, home services, insurance and hospitality. In this session, we will explore the intersection of local and social and strategies and tactics to capitalize on the opportunity.