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A corporate brochure of Best Food in China (www.bestfoodinchina.net), the first bi-lingual medium in China dedicated to presenting the diversity of food cultures in the world

A corporate brochure of Best Food in China (www.bestfoodinchina.net), the first bi-lingual medium in China dedicated to presenting the diversity of food cultures in the world

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  • 1. Introduction about Best Food in China Best Food in China 美食中国 介绍 www.bestfoodinchina.net
  • 2. Who We Are 网站简介 <ul><li>Best Food In China ( www.bestfoodinchina.net , BFIC), is the first bi-lingual media platform dedicated to presenting the diversity of food cultures across various nations in the world, and thus promoting worldwide friendship and harmony. </li></ul><ul><li>Best Food in China 美食中国 (BFIC) 是中国首家专业介绍在华美食的中英文媒体。我们的使命是促进国际化、多元化的美食文化交流,并通过美食推动跨越种族的友谊与和平 </li></ul><ul><li>BFIC innovates a unique “cross-nation pairing review” model that enables cross-cultural messages can be promoted through our high-caliber English reviewer and local consultant team from 14 countries in the world </li></ul><ul><li>Best Food in China 美食中国 独创了“跨国组合采访”的餐厅采访模式,从而确保跨语言、跨文化的美食内容可以得到广泛传播。到目前为止,我们的编辑精英团队来自中国、北美、欧洲和东南亚的 14 个国家 </li></ul>www.bestfoodinchina.net
  • 3. Who We Are 网站简介 <ul><li>BFIC ( www.bestfoodinchina.net ) creates high quality and credible content of a wide spectrum of restaurants, ranging from deluxe, home-style and family style restaurants in Shanghai and Beijing, ranging from Western food, original Chinese cuisine to other Asian-style delights. </li></ul><ul><li>BFIC 对餐厅的高质量、可信的原创采访内容丰富、翔实、并且极为广泛,包含了包括高级餐厅、家庭餐厅,以及西餐、正宗中餐以及其他亚洲特色美食 </li></ul><ul><li>BFIC ( www.bestfoodinchina.net ) provides integrated marketing service to clients ranging from content distribution, video, web ads, e-coupon to community events.. </li></ul><ul><li>Best Food in China 美食中国 向客户提供集内容供稿、网站广告、视频、电子折扣券和社区活动于一体的整合营销服务。 </li></ul>www.bestfoodinchina.net
  • 4. Best Food in China Platform 美食中国平台 Best Food in China 美食中国 End user Foreigner 高端外籍用户 End user Local 高端本地用户 Media 媒体 Supplier & Partner 供应商及伙伴 Best Food in China establishes a professional F&B platform In connection of merchants, end-users, media, suppliers and partners with maximal value for members inside of the network Best Food in China 美食中国 组建了一个专业的美食平台,将商户与中外高端用户、媒体以及供应商、合作伙伴有效连接起来,并为平台内的成员提供最大化的效益 Restau- rant 餐厅 Hotel 酒店 Alcohol 酒商
  • 5. The Largest multi-lingual content distribution network in China 中国最大的多语种美食内容供应网络 Chinese 中文 English 英语 Bi-lingual 双语
  • 6. The Management Team 管理团队 Founders 创始人 Simon Pan, Founder, formerly Marketing Director at Paypal and zhaopin.com, B.A. Sichuan University 潘新,创始人,曾任全球最大电子支付公司 Paypal 及智联招聘市场总监,四川大学学士 Arnie Doyle, Co-founder, CTO. Formerly IT Director of Worldfriends Networks. B.A. University of Sidney Arnie Doyle, 联合创始人,首席技术官 前任世友网络技术总监。悉尼大学学士 Colleen Wang, Co-founder. Formerly Marketing Communications Manager At Xi’an Janssen (a Johnson & Johnson company) and SK 王珂,联合创始人。曾任西安杨森(强生子公司)及 SK 市场经理 The Editorial Committee 编务委员会 Brian Sun, Chief Restaurant Critic, B.A., University of London Brian Sun, 首席美食评论作家,伦敦 大学学士 Neil Yeung, Senior Restaurant Critic, M.A. Columbia University Neil Yeung, 高级美食评论作家, 哥伦比亚大学硕士 David Evans, Senior Restaurant Critic, B.A. University of Liverpool David Evans, 高级美食评论作家, 利物浦大学学士 Rueben Marley, Restaurant Critic, American Culinary Federation Certification Rueben Marley, 美食评论作家,荣膺 美国烹饪协会证书
  • 7. Shanghai Critic Team 上海编辑团队 Brian Sun, Chief Restaurant Critic B.A., University of London Brian Sun, 首席美食评论 作家,伦敦大学学士 Neil Yeung Senior Restaurant Critic M.A. Columbia University Neil Yeung, 高级美食评论作家 , 哥伦比亚大学硕士 David Evans Senior Restaurant Critic, B.S. University of Liverpool David Evans, 高级美食评论作家,利物浦大学学士 Kevin Smith, Restaurant Critic, B.A. The Ohio State University Kevin Smith, 美食评论作家 , 俄亥俄州立大学学士 Charles Prior, Restaurant Critic, B.A. University of Oxford Charles Prior, 美食评论作家,牛津大学学士 Samuel White Restaurant Critic (Shanghai), wine expert Samual White, 美食评论作家 , 红酒鉴赏家 Duncan Rickelton, B.A. University of London Duncan Rickelton ,伦敦大学学士 Apple Mandy, a known Food columnist used to Work with That’s Shanghai Apple Mandy ,上海知名 英文美食评论家 Jeremy Goren, Photographer & Restaurant Critic, B.S. Columbia University Jeremy Goren, 美食评论作家,哥伦比亚大学学士 Howard Steidle, B.A. Franklin and Marshall College Howard Steidle, 富兰克林与马歇尔学院 学士 Wyatt Bixby, B.A. Clarion University of Pennsylvania Wyatt Bixby, 宾州克莱瑞恩大学学士 Constance Chew, former Global Marketing Director of Vertu, Nokia Constance Chew ,曾任诺基亚 Vertu 手机全球市场传播总监 Tammy Ku, English Restaurant Critic, B.A.., Yale Univerisity Tammy Ku ,美食评论作家,耶鲁大学学士 David Symington , Restaurant Critic, M.A. University of Oxford David Symington, 美食评论作家,牛津大学硕士 Clark Chessin Gertler, Restaurant Critic, B.A. Harvard University Clark Chessin Gertler, 美食评论作家,哈佛大学学士
  • 8. Beijing Critic Team 北京编辑团队 Bob Brill, Restaurant Critic, video producer, B.A. American Inter-continental University Bob Brill, 美食评论作家 , 美国洲际大学学士 Shuk-Wah Chung Restaurant Critic, B.A. University of Technology, Sydney 钟淑华 , 美食评论作家 , 悉尼理工大学学士 Robert De Picciotto, Restaurant Critic, B.A., University of Michigan Robert De Picciotto, 美食评论作家 , 密歇根大学学士 Jeremy Webb, Restaurant Critic, B.A. University of Leeds Jeremy Webb, 美食评论作家,利兹大学学士 Royce S. Ferguson, Restaurant Critic, M.S. Cambridge University Royce S. Ferguson, 美食评论作家,剑桥大学硕士 Emily Callard, Restaurant Critic, B.A. University of Sussex Emily Callard, 美食评论作家, 萨塞克斯大学学士 Jennifer Pooley, Retaurant Critic, SOAS University of London Jennifer Pooley, 毕业于伦敦大学亚非学院 Phoenix L. H. Torrijos, Restaurant Critic, B.A. University of Michigan Phoenix L. H. Torrijos ,美食评论作家 , 密歇根大学学士 Sarah Hou, Restaurant Critic, B.A. Sacred Heart University Sarah Hou, 美食评论作家,圣心大学学士 ROSEANN LAKE, Restaurant Critic, M.A. New York University Roseann Lake, 美食 ipnlun 作家,纽约大学硕士 Kimberly Ann Gemme, Restaurant Critic, B.A., Brown University Kimberly Ann Gemme, 美食评论作家 , 布朗大学学士 Vivian Huang, Restaurant Critic, M.S. Johns Hopkins University Vivian Huang, 美食评论作家,约翰.霍普金斯大学硕士 Larissa Ivanna Paschyn, An ex- Time magazine and CBS reporter Larissa Ivanna Paschvn 曾任时代杂志和 CBS 记者 Olli Geibel, M.A. University of Westminster Olli Geibel, 威斯敏斯特大学摄影系硕士 Andrea Hunt, B.A. University of Georgia Andrea Hunt, 乔治亚大学学士
  • 9. The Chinese Consultant Team 中文顾问团队 Fiona Hu, Nimes, France, B.A. CUEB 胡玥,法国尼姆市,首都经贸大学学士 Nancy Su, Beijing, B.A. People University 苏雅静,北京,人民大学学士 Catherine Bai, Beijing, B.A. Beijing Technology and Business University 白静,北京,北京工商大学学士 Tim Zhuang, Hangzhou, B.A. English Tim Zhuang ,杭州,英语文学士 Chuck Zhao, Hangzhou, B.A. Zhejiang Gongshang University; 赵瑜,杭州,浙江工商大学学士 Max Dong, Shanghai, B.A. Beihua University 董晓明,上海,北华大学学士 Ben Qiu, Shanghai, B. A. Shanghai University of Finance & Economics 邱强,上海,上海财经大学学士 Faith Huang, Shanghai, B.A. Shanghai University 黄雪,上海,上海大学学士 Jay Tang, Shanghai, M.A. London Metropolitan University 唐剑锋,上海,伦敦城市大学硕士 Toto Wang, Shanghai, B.A. Qingdao University of Science and Technology ; Toto Wang ,上海,青岛理工大学学士 Amy Wu, Strategy & Operation Advisor, B.A. Huaqiao University Former Editor-in-Chief, Savor Mag. 雪风,战略及运营顾问 , 华侨大学学士,曾任《寻味》杂志主编 Xu Jia, Beijing, B.S. Beijing Technique University 徐嘉,北京,北京科技 大学学士 Lawrence Wong, Tianjin, MBA, TUFE Lawrence Wong ,天津 天津财经大学 MBA Chris Lin, Hangzhou, B.E. Nanjing Agriculture University 林若飞,杭州,南京农 业大学学士
  • 10. Endorsement by Celebrities 名人题辞 Mr. Wu Shaozu, former President, Chinese Olympic Committee; former Sports Minister 伍绍祖先生,原国 家体育总局局长; 原中国奥委会主席 Mr. Wen Chi, former Assistant Foreign Minister Of PRC; calligrapher 文迟先生,原中华 人民共和国外交部 部长助理;书法家
  • 11. <ul><li>Shanghai </li></ul><ul><li>Beijing </li></ul>Restaurants visited 采访过的餐厅
  • 12. Sample Page 英语餐饮介绍样例 Restaurant name 餐厅名称 Address and phone 餐厅地址电话 Food review 餐厅评论 Review on food quality, price and environment 对质量、价格和环境的 评价 Signature dish 招牌、特色菜 All restaurants are visited and reviewed by our native English food lancers 我们的美食评论均由 外籍英语专栏作家拜 访并撰稿 BFIC provides tailored guidance experience about Chinese food for foreigners BFIC 为外籍友人 提供了细致入微并 符合西方体验的 中餐介绍 www.bestfoodinchina.net
  • 13. Sample Page 英语餐饮介绍样例 Photo gallery that displays pictures of signature dishes and restaurant’s sign- board, making it easy for visitors to locate 图片区标示餐厅招牌 菜和店牌,以便外籍 游客按图索骥 Tag of price, meal purpose and food style 价格、就餐目的、菜式的标签 Function area: Search and E-newsletter 功能区: 搜索和邮件列 表 www.bestfoodinchina.net
  • 14. Our consumers 我们的用户 <ul><li>We cover a wide spectrum of prestigious customers ranging from expatriates, elites, MNC senior executives, local professionals, food lovers, business travelers and other inbound sightseeing travelers, to the emerging “internationally-minded” local professionals. Visitors are from the Americas, Europe, Southeast Asia and China </li></ul><ul><li>我们的用户覆盖了欧美精英人士、 500 强高管、年轻的专业人士、美食家、商旅人士及观光客,以及正在崛起的国内具有“国际化思维意识”并受过良好教育的专业人士。我们用户的地区包括北美、欧洲、东南亚和中国国内。 </li></ul><ul><li>We target at opinion leaders who impact an average of 6 or more people </li></ul><ul><li>我们的目标用户集中在美食的“意见领袖”,他们每个人平均影响的用户是 6 个人以上 </li></ul><ul><li>The ads on BFIC earn a higher-than-average lifetime value targeted on high-caliber expatriate and western customers for our membership restaurants </li></ul><ul><li>我们的目标用户群所涵盖的外籍高层人士和西方游客具有远高于平均水平的“用户终生价值”,即他们在平均用户价值周期的消费价值高于平均水平,为餐厅带来极高价值 </li></ul>www.bestfoodinchina.net
  • 15. BFIC Key Facts BFIC 基本数据 <ul><li>Customers click an average of 3.82 pages per visit </li></ul><ul><li>网站浏览者平均每次访问 3.82 个页面 </li></ul><ul><li>Customers surf an average of 3.6 minutes per visit </li></ul><ul><li>网站浏览者平均每次访问停留 3 分 36 秒 </li></ul><ul><li>Customers from 17 languages have visited the website in the past 30 days </li></ul><ul><li>网站浏览者来自于全球 17 个语言类别 </li></ul><ul><li>Customers from 718 cities in 93 countries have visited the website in the past 30 days </li></ul><ul><li>过去 30 天,网站浏览者来自于 93 个国家、地区的 718 个城市 </li></ul><ul><li>Customer segmentation: Fortune 500 companies worldwide, Universities & colleges, broadband users </li></ul><ul><li>网站浏览者类别:财富 500 强公司(西门子、瑞银、诺基亚等)、全球大学、宽带用户 </li></ul><ul><li>Source 资料来源 : Google analytics </li></ul>www.bestfoodinchina.net
  • 16. BFIC Key Facts BFIC 基本数据 <ul><li>Customers from 718 cities in 93 countries have visited the website in the past 30 days </li></ul><ul><li>过去 30 天,用户来自 93 个国家、地区的 718 个城市 </li></ul><ul><li>Top 10 countries / regions: </li></ul><ul><li>China (Shanghai, Beijing), USA, UK, Australia, Canada, Hong Kong, Singapore, India, the Philippines, Germany </li></ul><ul><li>前 10 位访问国家、地区:中国大陆(上海、北京)、美国、英国、澳大利亚、加拿大、香港、新加坡、印度、菲律宾、德国 </li></ul>Source 资料来源 : Google analytics Geography 用户地理分布 www.bestfoodinchina.net
  • 17. A Food Review Sample 美食评论样例 www.bestfoodinchina.net
  • 18. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>Sohu ( www.sohu.com ), the top portal in China, official sponsor of Olympic Games 2008. Daily PV: 700 million </li></ul><ul><li>搜狐,中国最有影响力的门户之一, 08 奥运会官方赞助商,日流量达到 7 亿 </li></ul>www.bestfoodinchina.net
  • 19. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>Tencent ( www.qq.com ), the largest portal in China, daily PV: 1 billion </li></ul><ul><li>腾讯) ( www.qq.com ) ,中国流量最大的门户网站,日流量 10 亿 </li></ul>www.bestfoodinchina.net
  • 20. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>Rayli ( www.rayli.com.cn ) , China’s No. 1 Woman website with 30 million daily pageviews, uses BFIC recommended stories and promotes through channel cover stories </li></ul><ul><li>日流量达到 3000 万的中国最大的女性网站瑞丽网( www.rayli.com.cn ) ,引用 Best Food in China 推荐美食内容,并推为美食频道封面故事 </li></ul>www.bestfoodinchina.net
  • 21. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>China Daily, the largest English medium in China, created an online fine- dining channel in exclusive partnership with Best Food in China </li></ul><ul><li>中国日报网站,为 Best Food in China 特辟美食专栏频道。 Best Food in China 目前是 China Daily 的独家美食内容合作伙伴 </li></ul>www.bestfoodinchina.net
  • 22. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>ShanghaiExpat ( www.shanghaiexpat.com ) , one of the most influential expat media in Shanghai </li></ul><ul><li>ShanghaiExpat ( www.shanghaiexpat.com ), 上海最有影响力的外籍人士网站之一 </li></ul>www.bestfoodinchina.net
  • 23. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>HereisChina( www.hereischina.com ) , China’s leading sightseeing portal, has created an exclusive food channel for Best Food in China </li></ul><ul><li>HereisChina 网站 ( www.hereischina.com ) ,中国景观旅游的门户网站,为 Best Food in China 特辟美食专栏频道。 </li></ul>www.bestfoodinchina.net
  • 24. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>www.returnees.org , the largest overseas Chinese student community in China. 300,000 registered members </li></ul><ul><li>海外学人网,中国最大的留学生社区,拥有超过 30 万注册用户 </li></ul>www.bestfoodinchina.net
  • 25. Leading Media Use Our Content 我们的内容被优秀媒体引用 <ul><li>China Business Focus, the leading Australian-Chinese business magazine </li></ul><ul><li>中国聚焦 (China Business Focus) ,是领先的澳中商务杂志,月刊。在此展示的是《中国聚焦》为 Best Food in China 开辟的一篇跨页餐厅介绍专栏 </li></ul>www.bestfoodinchina.net
  • 26. Leading Media Use Our Content 我们的内容被优秀媒体引用 Luxury Magazine, a premium magazine issued by Bank Of China targeting at their wealthy customers with over 10 million RMB assets 奢 杂志,中国银行针对其 1000 万资产以上用户的会员杂志
  • 27. Leading Media Use Our Content 我们的内容被优秀媒体引用
  • 28. Our Service - Video 我们的服务——视频 www.bestfoodinchina.net Best Food in China prides itself in launching the first bilingual Video program specializing in food in China Best Food in China 推出了国内首家双语 美食视频节目
  • 29. Our Service – E-newsletter 我们的服务——电子杂志 <ul><li>BFIC circulates bilingual e-newsletters every month </li></ul><ul><li>Best Food in China 每月向 15000 名高端用户发送双语电子杂志 </li></ul>www.bestfoodinchina.net Brand / logo display 品牌 Logo 专区 Headline advertorial 主题文章(专访或促销文章) Printable E-coupons 电子折扣券专区 Bi-lingual food review 双语美食文章
  • 30. Corporate & Celebrity Club 企业及名人俱乐部 <ul><li>Aiming at connecting restaurants and corporate customers, BFIC has established a Corporate & Celebrity Club (BFIC CCC), offering exclusive & selected members various rights ranging from Foodie Elite interviews, e-newsletters, brand exposure, exclusive discounts to attendance at CCC community events. </li></ul><ul><li>BFIC 建立了企业与名人(美食)俱乐部 (BFIC CCC) ,向俱乐部会员提供包括美食名家专访、电子杂志、品牌曝光、企业专享折扣券以及俱乐部 / 社区高端活动在内的一系列尊贵权益;俱乐部旨在促进企业与餐厅之间沟通 </li></ul>
  • 31. BFIC events BFIC 活动 BFIC constantly Organizes F&B Gala summit and Food tasting events Right: F&B Cultures & Investment Summit, Beijing 右: 中国餐饮文化 & 私募资本高峰 论坛,北京 Left: BFIC cooking Show, Shanghai 左: BFIC 厨艺秀,上海

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