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Using Web 2.0 tools to drive take-up and engagement

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    Notes on slide 1

    Participation - social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.

    Openness - most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on. RSS

    Conversation - whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.

    Community - social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.

    connectivity - Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people

    connectivity - Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people

    People – connecting, interacting with other people, not organisations

    Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followers

    Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followers

    Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)

    Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)

    Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)

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    Using Web 2.0 tools to drive take-up and engagement - Presentation Transcript

    1. Using Web 2.0 tools to drive take-up and engagement Simon Wakeman Head of Marketing SOCITM 2 June 2009
    2. social media
    3. it’s about… PARTICIPATION
    4. residents council publisher vs audience
    5. it’s about… OPENNESS
    6. it’s about… CONVERSATIONS
    7. residents council two-way conversations
    8. residents council two-way conversations
    9. it’s about… COMMUNITIES
    10. it’s about… CONNECTIVITY
    11. Screenshot of links, resources,people
    12. it’s about… PEOPLE
    13. 1. BE AWARE & READY
    14. external • map the local online community • monitor for key issues • broader models for delivery? • online networking
    15. internal • skillsets and responsibilities • organisational culture • policies and processes • look for advocates
    16. 2. PARTICIPATE
    17. • respond and engage online
    18. • signpost online services
    19. 3. CREATE AND SHARE
    20. • use social media channels
    21. Medway Council 100
    22. RSPB Medway Council 765 100
    23. SCC 478 RSPB Medway Council 765 100
    24. SCC 1243 people 478 RSPB Medway Council 765 100
    25. SCC RSPB Medway Council
    26. • be where your residents are • make clear links to online services
    27. 4. COUNCIL WEBSITES AND BEYOND
    28. • is the website social-media ready?
    29. • think beyond the website
    30. • need to deploy rapidly
    31. this is about more than driving traffic to council online services
    32. think more about deeper engagement than one-off transactional website use
    33. fundamental change in relationship between people and local government
    34. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/wts0609
    35. Image credits: http://www.flickr.com/photos/mr_mo-fo/3570580386/ http://www.flickr.com/photos/adrianshort/1498875801/ http://www.zoomorama.com/2477f0e8b447bb6570493cdac464c41f Others: iCrossing/Antony Mayfield: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media _iCrossing_ebook.pdf

    + simonwakemansimonwakeman, 5 months ago

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