Your SlideShare is downloading. ×
Social media relations in the public sector
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media relations in the public sector

2,450

Published on

Presentation to LGC Social Media conference, London, 15 September 2009

Presentation to LGC Social Media conference, London, 15 September 2009

Published in: Business, Economy & Finance
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,450
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
146
Comments
0
Likes
9
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Projecting and protecting your organisation’s reputation and message online Simon Wakeman Head of Marketing
  • 2. social media relations
  • 3. influencing reputation through direct two-way social media communications
  • 4. influencing reputation through direct two-way social media communications
  • 5. influencing reputation through direct two-way social media communications
  • 6. why bother?
  • 7. people have always talked about you...
  • 8. ...but social media is different
  • 9. no geographical boundaries
  • 10. no social boundaries
  • 11. at web speed
  • 12. three steps to effective social media relations
  • 13. 1. Monitoring
  • 14. the local online audit
  • 15. effective online monitoring
  • 16. what to monitor • place names • people’s names (members, staff, community) • key issues and identified risks • campaign-specific terms
  • 17. www.google.com/alerts
  • 18. search.twitter.com www.tweetbeep.com
  • 19. www.technorati.com www.blogpulse.com
  • 20. www.icerocket.com www.socialmention.com www.backtype.com
  • 21. bit.ly/UJJP boardreader.com
  • 22. but... www.facebook.com/search
  • 23. 2. Assessment
  • 24. • size of community/group involved SCALE / • rate of growth TREND? • relative influence WHO? CONTEXT? ABILITY TO RESPOND?
  • 25. • size of community/group involved SCALE / • rate of growth TREND? • relative influence WHO? CONTEXT? ABILITY TO RESPOND?
  • 26. • size of community/group involved SCALE / • rate of growth TREND? • relative influence of group WHO? CONTEXT? ABILITY TO RESPOND?
  • 27. • who’s involved? SCALE / • relative influence (offline / online) TREND? • position in network? WHO? CONTEXT? ABILITY TO RESPOND?
  • 28. • who’s involved? SCALE / • relative influence (offline / online) TREND? • position in network? WHO? CONTEXT? ABILITY TO RESPOND?
  • 29. • who’s involved? SCALE / • relative influence (offline / online) TREND? • position in network? WHO? CONTEXT? ABILITY TO RESPOND?
  • 30. • who’s involved? SCALE / • relative influence (offline / online) TREND? • position in network? WHO? CONTEXT? ABILITY TO RESPOND? ...but what about customer service?
  • 31. • the bigger picture SCALE / • fit with protocols / rules TREND? • consistency with other channels WHO? CONTEXT? ABILITY TO RESPOND?
  • 32. • the bigger picture SCALE / • fit with protocols / rules TREND? • consistency with other channels WHO? CONTEXT? ABILITY TO RESPOND?
  • 33. • the bigger picture SCALE / • fit with protocols / rules TREND? • consistency with other channels WHO? CONTEXT? ABILITY TO RESPOND?
  • 34. • how could you respond? SCALE / • what channels do you have available? TREND? • can you respond in time? WHO? CONTEXT? ABILITY TO RESPOND?
  • 35. SCALE / TREND? WHO? 1. Ignore 2. Monitor and review 3. Respond CONTEXT? ABILITY TO RESPOND?
  • 36. 3. Action
  • 37. PROTOCOLS ROLES CHANNELS • clear, understood social media policy for staff (at work and at home) • make sure other policies are consistent (eg ICT, HR) • have an agreed system for handling social media relations
  • 38. PROTOCOLS ROLES CHANNELS • who is responsible for social media relations? • what skills / competencies are needed for this role? • working with customer service teams
  • 39. PROTOCOLS ROLES CHANNELS • in public vs in private • respond at source? • use existing council presences to reply? • be ready for the conversation...
  • 40. principles • transparency • timely • considered • appropriate tone and style
  • 41. more than just communications • disruption of traditional hierachies/elites • digitally-enabled community groups • duty to involve / promote democracy • more collaborative and participative future for local government
  • 42. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/lgcsoc

×