Social media in local government
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Social media in local government

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Social media in local government Social media in local government Presentation Transcript

  • Local government and social media Simon Wakeman Head of Marketing and PR Medway Council
  • Medway
  • why?
    • keeping people happy
    • being commercial
    • listening to residents
  • research
  • Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  • Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  • Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  • Social media tools not used but plan to use in next six months Source: 71 communicators in 47 local authorities surveyed May 2008
  •  
    •  
    • Create a new two-way communication channel for young people in Medway
    • Get young people actively involved in producing the podcast
    • Help the organisation learn about podcasting as a communications tool
    objectives
  • our kit
  • mixit podcast
    •  
    • 360-400 downloads per show
    • positive face to face feedback
    • limited direct responses
    • experience of new communications tool
    results
  • Social networking in council communications Source: 71 communicators in 47 local authorities surveyed May 2008 Use by councils
  • Social networking in council communications Source: 71 communicators in 47 local authorities surveyed May 2008 /Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents
    •  
    • promotion / advertising
    • building an interest group
    • conversations
    councils on social networks
  • Fuse Medway Festival
  • Social networks in council communications
  • Social networks in council communications
  • Social media tools not planned to be used Base: 71 communicators in 47 local authorities surveyed May 2008
    •  
    • low awareness of potential uses
    • lack of personal use
    • firewalls
    • IT departments
    barriers to use
    •  
    • learn the ropes
    • get the organisation ready
    • risks vs benefits
    • social media is not a panacea
    closing thoughts
  • [email_address] +44 (0) 7771 701902 www.simonwakeman.com/dpgsm any questions
  •  
  •