Social media in local government

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Social media in local government

  1. 1. Local government and social media Simon Wakeman Head of Marketing and PR Medway Council
  2. 2. Medway
  3. 3. why? <ul><li>keeping people happy </li></ul><ul><li>being commercial </li></ul><ul><li>listening to residents </li></ul>
  4. 4. research
  5. 5. Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  6. 6. Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  7. 7. Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  8. 8. Social media tools not used but plan to use in next six months Source: 71 communicators in 47 local authorities surveyed May 2008
  9. 10. <ul><li>  </li></ul><ul><li>Create a new two-way communication channel for young people in Medway </li></ul><ul><li>Get young people actively involved in producing the podcast </li></ul><ul><li>Help the organisation learn about podcasting as a communications tool </li></ul>objectives
  10. 11. our kit
  11. 12. mixit podcast
  12. 13. <ul><li>  </li></ul><ul><li>360-400 downloads per show </li></ul><ul><li>positive face to face feedback </li></ul><ul><li>limited direct responses </li></ul><ul><li>experience of new communications tool </li></ul>results
  13. 14. Social networking in council communications Source: 71 communicators in 47 local authorities surveyed May 2008 Use by councils
  14. 15. Social networking in council communications Source: 71 communicators in 47 local authorities surveyed May 2008 /Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents
  15. 16. <ul><li>  </li></ul><ul><li>promotion / advertising </li></ul><ul><li>building an interest group </li></ul><ul><li>conversations </li></ul>councils on social networks
  16. 17. Fuse Medway Festival
  17. 18. Social networks in council communications
  18. 19. Social networks in council communications
  19. 20. Social media tools not planned to be used Base: 71 communicators in 47 local authorities surveyed May 2008
  20. 21. <ul><li>  </li></ul><ul><li>low awareness of potential uses </li></ul><ul><li>lack of personal use </li></ul><ul><li>firewalls </li></ul><ul><li>IT departments </li></ul>barriers to use
  21. 22. <ul><li>  </li></ul><ul><li>learn the ropes </li></ul><ul><li>get the organisation ready </li></ul><ul><li>risks vs benefits </li></ul><ul><li>social media is not a panacea </li></ul>closing thoughts
  22. 23. [email_address] +44 (0) 7771 701902 www.simonwakeman.com/dpgsm any questions

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