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Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
Social media in local government
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Social media in local government

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  • 1. Local government and social media Simon Wakeman Head of Marketing and PR Medway Council
  • 2. Medway
  • 3. why?
    • keeping people happy
    • being commercial
    • listening to residents
  • 4. research
  • 5. Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  • 6. Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  • 7. Which tools does your organisation currently use in its communications? Source: 71 communicators in 47 local authorities surveyed May 2008
  • 8. Social media tools not used but plan to use in next six months Source: 71 communicators in 47 local authorities surveyed May 2008
  • 9.  
  • 10.
    •  
    • Create a new two-way communication channel for young people in Medway
    • Get young people actively involved in producing the podcast
    • Help the organisation learn about podcasting as a communications tool
    objectives
  • 11. our kit
  • 12. mixit podcast
  • 13.
    •  
    • 360-400 downloads per show
    • positive face to face feedback
    • limited direct responses
    • experience of new communications tool
    results
  • 14. Social networking in council communications Source: 71 communicators in 47 local authorities surveyed May 2008 Use by councils
  • 15. Social networking in council communications Source: 71 communicators in 47 local authorities surveyed May 2008 /Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents
  • 16.
    •  
    • promotion / advertising
    • building an interest group
    • conversations
    councils on social networks
  • 17. Fuse Medway Festival
  • 18. Social networks in council communications
  • 19. Social networks in council communications
  • 20. Social media tools not planned to be used Base: 71 communicators in 47 local authorities surveyed May 2008
  • 21.
    •  
    • low awareness of potential uses
    • lack of personal use
    • firewalls
    • IT departments
    barriers to use
  • 22.
    •  
    • learn the ropes
    • get the organisation ready
    • risks vs benefits
    • social media is not a panacea
    closing thoughts
  • 23. [email_address] +44 (0) 7771 701902 www.simonwakeman.com/dpgsm any questions
  • 24.  
  • 25.  

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