Social media hints and tips presentation
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Social media hints and tips presentation

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Presented at Association of Colleges communications conference - 19 March 2009 - London.

Presented at Association of Colleges communications conference - 19 March 2009 - London.

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  • Participation - social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.Openness - most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.Conversation - whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.Community - social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.Connectedness - Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people
  • Participation - social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.Openness - most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.Conversation - whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.Community - social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.connectivity - Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and peoplePeople -
  • these sites allow people to build personal web pages and then connect with friends to share content and communication. The biggest social networks are MySpace, Facebook and Bebo.
  • perhaps the best known form of social media, blogs are online journals, with entries appearing with the most recent first. Commenting, rss, usually individuals rather than orgs
  • these websites allow people to add content to or edit the information on them, acting as a communal document or database. The best-known wiki is Wikipedia4, the online encyclopaedia which has over 2 million English language articles.
  • these websites allow people to add content to or edit the information on them, acting as a communal document or database. The best-known wiki is Wikipedia4, the online encyclopaedia which has over 2 million English language articles.
  • Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followers
  • Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followers
  • Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)
  • Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)
  • Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)

Social media hints and tips presentation Social media hints and tips presentation Presentation Transcript

  • Social media Hints and tips Association of Colleges 19 March 2009 Simon Wakeman Head of Marketing
  • Medway
  • what is social media?
  • online conversations
  • characteristics • participation • openness • conversation • community • connectivity • people
  • types of social media
  • types • social networks
  • types • social networks • blogs
  • types • social networks • blogs • wikis
  • types • social networks • blogs • wikis • podcasts
  • types • social networks • blogs • wikis • podcasts • forums
  • types • social networks • blogs • wikis • podcasts • forums • content communities
  • types • social networks • blogs • wikis • podcasts • forums • content communities • microblogging
  • our experience
  • podcasting
  • objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
  • equipment
  • sample clips
  • results • 360-400 downloads per show • positive face to face feedback • limited direct responses • experience of new communications tool
  • we learnt… • be clear why • don’t underestimate time investment • accessibility • pick the best technology
  • social networks
  • fuse medway festival
  • fuse medway festival
  • fuse medway festival
  • results • more than 100 “fans” • raised profile among new audience group • maintain presence between festivals • a starting point…
  • we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer a reason to visit – incentives, exclusives… • need better online/offline integration
  • microblogging
  • how Twitter works
  • Medway Council 100
  • RSPB Medway Council 765 100
  • SCC 478 RSPB Medway Council 765 100
  • SCC 1243 people 478 RSPB Medway Council 765 100
  • SCC RSPB Medway Council
  • we learnt… • to provide interesting content • to be human • to monitor and respond • that there aren’t any rules for how councils should be in this space (yet)
  • media relations
  • we learnt… • monitor as widely as possible • be prepared to engage when appropriate • internal communications – be joined up • how new media can lead old media
  • closing thoughts • learn the ropes • get the organisation ready • present a balanced case – risks and benefits • don’t be afraid to try – and have fun!
  • any questions simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/aoc