Social media and local government

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Presented at Don\'t Panic Guide to Social Media, Manchester 5/12/08

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Social media and local government

  1. 1. Local government and social media Simon Wakeman Head of Marketing Medway Council
  2. 2. Medway
  3. 3. why? <ul><li>satisfaction – communicating well </li></ul><ul><li>more effective consultation </li></ul><ul><li>competition </li></ul>
  4. 4. <ul><li>May 2008 – online survey </li></ul><ul><li>82 responses from 61 councils </li></ul><ul><li>13.8% of councils responded </li></ul>research
  5. 5. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  6. 6. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  7. 7. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  8. 8. Social media tools not used but plan to use in next six months Source: 82 communicators in 61 local authorities surveyed May 2008
  9. 10. <ul><li>  </li></ul><ul><li>Create a new two-way communication channel for young people in Medway </li></ul><ul><li>Get young people actively involved in producing the podcast </li></ul><ul><li>Help the organisation learn about podcasting as a communications tool </li></ul>objectives
  10. 12. <ul><li>  </li></ul><ul><li>360-400 downloads per show </li></ul><ul><li>positive face to face feedback </li></ul><ul><li>limited direct responses </li></ul><ul><li>experience of new communications tool </li></ul>results
  11. 13. Social networking in council communications Use by councils Source: 82 communicators in 61 local authorities surveyed May 2008
  12. 14. Social networking in council communications Source: 82 communicators in 61 local authorities - May 2008 / Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents
  13. 15. <ul><li>  </li></ul><ul><li>which sites </li></ul><ul><li>where to access </li></ul><ul><li>uses for social networks </li></ul><ul><li>worries and concerns </li></ul>what Medway’s young people say
  14. 16. <ul><li>  </li></ul><ul><li>promotion / advertising </li></ul><ul><li>building an interest group </li></ul><ul><li>dialogue and consultation </li></ul>councils on social networks
  15. 17. Fuse Medway Festival
  16. 18. Social networks in council communications
  17. 19. Social networks in council communications
  18. 20. Social media tools not planned to be used Source: 82 communicators in 61 local authorities surveyed May 2008
  19. 21. <ul><li>  </li></ul><ul><li>low awareness of potential uses </li></ul><ul><li>lack of personal use </li></ul><ul><li>blocking access – firewalls and policies </li></ul><ul><li>support from IT departments </li></ul>barriers to use
  20. 22. <ul><li>  </li></ul><ul><li>listen </li></ul><ul><li>acknowledge </li></ul><ul><li>create </li></ul><ul><li>share… </li></ul>get stuck in
  21. 23. <ul><li>  </li></ul><ul><li>learn the ropes </li></ul><ul><li>get the organisation– culture and silos </li></ul><ul><li>risks vs benefits </li></ul><ul><li>demand it from your council </li></ul>closing thoughts
  22. 24. [email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/dpgsm-manchester any questions

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