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Social media and local government

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Presented at Don\'t Panic Guide to Social Media, Manchester 5/12/08

Presented at Don\'t Panic Guide to Social Media, Manchester 5/12/08

Published in: Business, Technology

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Transcript

  • 1. Local government and social media Simon Wakeman Head of Marketing Medway Council
  • 2. Medway
  • 3. why?
    • satisfaction – communicating well
    • more effective consultation
    • competition
  • 4.
    • May 2008 – online survey
    • 82 responses from 61 councils
    • 13.8% of councils responded
    research
  • 5. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  • 6. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  • 7. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  • 8. Social media tools not used but plan to use in next six months Source: 82 communicators in 61 local authorities surveyed May 2008
  • 9.  
  • 10.
    •  
    • Create a new two-way communication channel for young people in Medway
    • Get young people actively involved in producing the podcast
    • Help the organisation learn about podcasting as a communications tool
    objectives
  • 11.  
  • 12.
    •  
    • 360-400 downloads per show
    • positive face to face feedback
    • limited direct responses
    • experience of new communications tool
    results
  • 13. Social networking in council communications Use by councils Source: 82 communicators in 61 local authorities surveyed May 2008
  • 14. Social networking in council communications Source: 82 communicators in 61 local authorities - May 2008 / Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents
  • 15.
    •  
    • which sites
    • where to access
    • uses for social networks
    • worries and concerns
    what Medway’s young people say
  • 16.
    •  
    • promotion / advertising
    • building an interest group
    • dialogue and consultation
    councils on social networks
  • 17. Fuse Medway Festival
  • 18. Social networks in council communications
  • 19. Social networks in council communications
  • 20. Social media tools not planned to be used Source: 82 communicators in 61 local authorities surveyed May 2008
  • 21.
    •  
    • low awareness of potential uses
    • lack of personal use
    • blocking access – firewalls and policies
    • support from IT departments
    barriers to use
  • 22.
    •  
    • listen
    • acknowledge
    • create
    • share…
    get stuck in
  • 23.
    •  
    • learn the ropes
    • get the organisation– culture and silos
    • risks vs benefits
    • demand it from your council
    closing thoughts
  • 24. [email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/dpgsm-manchester any questions