Local government and social media Simon Wakeman Head of Marketing Medway Council

Medway

why? satisfaction – communicating well more effective consultation competition

satisfaction – communicating well

more effective consultation

competition

May 2008 – online survey 82 responses from 61 councils 13.8% of councils responded research

May 2008 – online survey

82 responses from 61 councils

13.8% of councils responded

Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008

Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008

Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008

Social media tools not used but plan to use in next six months Source: 82 communicators in 61 local authorities surveyed May 2008

Create a new two-way communication channel for young people in Medway Get young people actively involved in producing the podcast Help the organisation learn about podcasting as a communications tool objectives

Create a new two-way communication channel for young people in Medway

Get young people actively involved in producing the podcast

Help the organisation learn about podcasting as a communications tool

360-400 downloads per show positive face to face feedback limited direct responses experience of new communications tool results

360-400 downloads per show

positive face to face feedback

limited direct responses

experience of new communications tool

Social networking in council communications Use by councils Source: 82 communicators in 61 local authorities surveyed May 2008

Social networking in council communications Source: 82 communicators in 61 local authorities - May 2008 / Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents

which sites where to access uses for social networks worries and concerns what Medway’s young people say

which sites

where to access

uses for social networks

worries and concerns

promotion / advertising building an interest group dialogue and consultation councils on social networks

promotion / advertising

building an interest group

dialogue and consultation

Fuse Medway Festival

Social networks in council communications

Social networks in council communications

Social media tools not planned to be used Source: 82 communicators in 61 local authorities surveyed May 2008

low awareness of potential uses lack of personal use blocking access – firewalls and policies support from IT departments barriers to use

low awareness of potential uses

lack of personal use

blocking access – firewalls and policies

support from IT departments

listen acknowledge create share… get stuck in

listen

acknowledge

create

share…

learn the ropes get the organisation– culture and silos risks vs benefits demand it from your council closing thoughts

learn the ropes

get the organisation– culture and silos

risks vs benefits

demand it from your council

[email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/dpgsm-manchester any questions