Social media and
local government
Simon Wakeman
Head of Marketing

our experience

podcasting

objectives
• create a new two-way communication
channel for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool

equipment

results
• 360-400 downloads per show
• positive face to face feedback
• limited direct responses
• experience of new communications tool

we learnt…
• be clear why
• don’t underestimate time investment
• accessibility
• pick the best technology

social networks

results
• more than 210 “fans” / 77 followers
• raised profile among new audience group
• maintain presence between festivals
• a starting point…

we learnt…
• invest time in interacting and responding
• need to offer value to community
• social networks can be effective for councils on
issues/campaigns people actually care about

microblogging

Medway
Council
100

RSPB
Medway
Council
765
100

SCC
478
RSPB
Medway
Council
765
100

SCC
1243 people
478
RSPB
Medway
Council
765
100

SCC
RSPB
Medway
Council

we’re learning…
• to provide interesting content
• to be human
• to monitor and respond
• that there aren’t any rules for
councils in this space (yet)

social media relations

we learnt…
• role of social media monitoring in issues management
• be ready to engage when appropriate
• how new media can lead old media

key barriers for councils
• low awareness of potential uses
• lack of personal use
• blocking access – firewalls and policies
• support from IT departments
• failing to balance risks vs benefits

closing thoughts
• get the team ready
• get the organisation ready
• understand the bigger picture

simon.wakeman@medway.gov.uk
simon@simonwakeman.com
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/cipr2009