Social media: a revolution in local government communications?

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    Social media: a revolution in local government communications? - Presentation Transcript

    1. Social media: a revolution in local government communications? Simon Wakeman Head of Marketing
    2. our experience
    3. podcasting
    4. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
    5. equipment
    6. we learnt… • don’t underestimate time investment • accessibility • pick the best technology
    7. social networks
    8. fuse medway festival
    9. fuse medway festival
    10. fuse medway festival
    11. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer value to community • need more online/offline integration
    12. microblogging
    13. Medway Council 100
    14. RSPB Medway Council 765 100
    15. SCC 478 RSPB Medway Council 765 100
    16. SCC 1243 people 478 RSPB Medway Council 765 100
    17. SCC RSPB Medway Council
    18. we’re learning… • to provide interesting content • to be human • to monitor and respond
    19. social media relations
    20. we learnt… • role of social media monitoring in issues management • be ready to engage when appropriate • how new media can lead old media
    21. revolution? • skills required • team roles and structure • policies and processes • social media advocacy
    22. four steps to getting started • awareness and readiness • participation • content creating • opening up
    23. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf2009

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