Social media: a revolution in local government communications?

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Examples of social media in use in local government communications, along with a discussion about how social media is changing local government communications

Examples of social media in use in local government communications, along with a discussion about how social media is changing local government communications

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  • 1. Social media: a revolution in local government communications? Simon Wakeman Head of Marketing
  • 2. our experience
  • 3. podcasting
  • 4. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
  • 5. equipment
  • 6. we learnt… • don’t underestimate time investment • accessibility • pick the best technology
  • 7. social networks
  • 8. fuse medway festival
  • 9. fuse medway festival
  • 10. fuse medway festival
  • 11. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer value to community • need more online/offline integration
  • 12. microblogging
  • 13. Medway Council 100
  • 14. RSPB Medway Council 765 100
  • 15. SCC 478 RSPB Medway Council 765 100
  • 16. SCC 1243 people 478 RSPB Medway Council 765 100
  • 17. SCC RSPB Medway Council
  • 18. we’re learning… • to provide interesting content • to be human • to monitor and respond
  • 19. social media relations
  • 20. we learnt… • role of social media monitoring in issues management • be ready to engage when appropriate • how new media can lead old media
  • 21. revolution? • skills required • team roles and structure • policies and processes • social media advocacy
  • 22. four steps to getting started • awareness and readiness • participation • content creating • opening up
  • 23. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf2009