Simon Wakeman Medway Council Local government and the mobile web
Medway
definition “ access to the internet using a mobile device connected through a mobile network
definition “ access to the internet using a mobile device connected through a mobile network
definition “ access to the internet using a mobile device connected through a mobile network
definition “ access to the internet using a mobile device connected through a mobile network
definition “ access to the internet using a mobile device connected through a mobile network
"People are being misled by the advertising. You can't surf the net on a phone with a tiny screen." back in 2000...
enablers <ul><li>3g networks </li></ul><ul><li>cheaper data access </li></ul><ul><li>familiar browsing experience </li></ul>
convergence
UK usage Source: Nielsen Online, November 2008
rapid growth Source: Nielsen Online, November 2008
marketers say… 3% 20% 39% 12% 26% 0% 50% 100% 2008 2009 2010 2011 2012 % marketers believe mobile will be integral to all ...
age profile Source: Microsoft, 2008
gender Source: Microsoft, 2008
gender Source: Microsoft, 2008
mobile content Source: Nielsen Online, November 2008
PC-based internet = mobile internet
context 1.
context 1. What’s relevant for councils in this context?
access 2.
access 2. m.medway.gov.uk medway.gov.uk medway.mobi Text Medway  to 33404
architecture 3.
architecture 3.
architecture 3. Max 5 categories Max 7-10 links in each Not too deep Priority to most popular content
design and content 4. Keep it simple Careful use of images Vertical lists the norm Access keys Vertical expansion
devices 5.
devices 5. handsets browsers screen resolution
the big debate One site  or  two sites?
the big debate One site  or  two sites?  <ul><li>Single build </li></ul><ul><li>Easier content  management  </li></ul><ul>...
the final word USERS
[email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf-mobile-web any questions
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Mobile internet and local government

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Mobile internet and local government

  1. 1. Simon Wakeman Medway Council Local government and the mobile web
  2. 2. Medway
  3. 3. definition “ access to the internet using a mobile device connected through a mobile network
  4. 4. definition “ access to the internet using a mobile device connected through a mobile network
  5. 5. definition “ access to the internet using a mobile device connected through a mobile network
  6. 6. definition “ access to the internet using a mobile device connected through a mobile network
  7. 7. definition “ access to the internet using a mobile device connected through a mobile network
  8. 8. &quot;People are being misled by the advertising. You can't surf the net on a phone with a tiny screen.&quot; back in 2000 Mat Hanrahan, Bloor Research
  9. 9. enablers <ul><li>3g networks </li></ul><ul><li>cheaper data access </li></ul><ul><li>familiar browsing experience </li></ul>
  10. 10. convergence
  11. 11. UK usage Source: Nielsen Online, November 2008
  12. 12. rapid growth Source: Nielsen Online, November 2008
  13. 13. marketers say… 3% 20% 39% 12% 26% 0% 50% 100% 2008 2009 2010 2011 2012 % marketers believe mobile will be integral to all marketing campaigns in year Source: IAB, 2008
  14. 14. age profile Source: Microsoft, 2008
  15. 15. gender Source: Microsoft, 2008
  16. 16. gender Source: Microsoft, 2008
  17. 17. mobile content Source: Nielsen Online, November 2008
  18. 18. PC-based internet = mobile internet
  19. 19. context 1.
  20. 20. context 1. What’s relevant for councils in this context?
  21. 21. access 2.
  22. 22. access 2. m.medway.gov.uk medway.gov.uk medway.mobi Text Medway to 33404
  23. 23. architecture 3.
  24. 24. architecture 3.
  25. 25. architecture 3. Max 5 categories Max 7-10 links in each Not too deep Priority to most popular content
  26. 26. design and content 4. Keep it simple Careful use of images Vertical lists the norm Access keys Vertical expansion
  27. 27. devices 5.
  28. 28. devices 5. handsets browsers screen resolution
  29. 29. the big debate One site or two sites?
  30. 30. the big debate One site or two sites? <ul><li>Single build </li></ul><ul><li>Easier content management </li></ul><ul><li>but… </li></ul><ul><li>Rendering solution </li></ul><ul><li>Content vs context </li></ul><ul><li>Inappropriate design? </li></ul><ul><li>purpose-created content and design for context </li></ul><ul><li>but… </li></ul><ul><li>Harder to maintain </li></ul><ul><li>“ Findability” </li></ul>
  31. 31. the final word USERS
  32. 32. [email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf-mobile-web any questions

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