Simon Wakeman Medway Council Local government and the mobile web

Medway

definition “ access to the internet using a mobile device connected through a mobile network

definition “ access to the internet using a mobile device connected through a mobile network

definition “ access to the internet using a mobile device connected through a mobile network

definition “ access to the internet using a mobile device connected through a mobile network

definition “ access to the internet using a mobile device connected through a mobile network

"People are being misled by the advertising. You can't surf the net on a phone with a tiny screen." back in 2000 Mat Hanrahan, Bloor Research

enablers 3g networks cheaper data access familiar browsing experience

3g networks

cheaper data access

familiar browsing experience

convergence

UK usage Source: Nielsen Online, November 2008

rapid growth Source: Nielsen Online, November 2008

marketers say… 3% 20% 39% 12% 26% 0% 50% 100% 2008 2009 2010 2011 2012 % marketers believe mobile will be integral to all marketing campaigns in year Source: IAB, 2008

age profile Source: Microsoft, 2008

gender Source: Microsoft, 2008

gender Source: Microsoft, 2008

mobile content Source: Nielsen Online, November 2008

PC-based internet = mobile internet

context 1.

context 1. What’s relevant for councils in this context?

access 2.

access 2. m.medway.gov.uk medway.gov.uk medway.mobi Text Medway to 33404

architecture 3.

architecture 3.

architecture 3. Max 5 categories Max 7-10 links in each Not too deep Priority to most popular content

design and content 4. Keep it simple Careful use of images Vertical lists the norm Access keys Vertical expansion

devices 5.

devices 5. handsets browsers screen resolution

the big debate One site or two sites?

the big debate One site or two sites? Single build Easier content management but… Rendering solution Content vs context Inappropriate design? purpose-created content and design for context but… Harder to maintain “ Findability”

Single build

Easier content management

but…

Rendering solution

Content vs context

Inappropriate design?

purpose-created content and design for context

but…

Harder to maintain

“ Findability”

the final word USERS

[email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf-mobile-web any questions