Mobile internet and local government
Upcoming SlideShare
Loading in...5
×
 

Mobile internet and local government

on

  • 1,813 views

 

Statistics

Views

Total Views
1,813
Views on SlideShare
1,723
Embed Views
90

Actions

Likes
1
Downloads
52
Comments
0

2 Embeds 90

http://www.simonwakeman.com 87
http://www.slideshare.net 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobile internet and local government Mobile internet and local government Presentation Transcript

  • Simon Wakeman Medway Council Local government and the mobile web
  • Medway
  • definition “ access to the internet using a mobile device connected through a mobile network
  • definition “ access to the internet using a mobile device connected through a mobile network
  • definition “ access to the internet using a mobile device connected through a mobile network
  • definition “ access to the internet using a mobile device connected through a mobile network
  • definition “ access to the internet using a mobile device connected through a mobile network
  • "People are being misled by the advertising. You can't surf the net on a phone with a tiny screen." back in 2000 Mat Hanrahan, Bloor Research
  • enablers
    • 3g networks
    • cheaper data access
    • familiar browsing experience
  • convergence
  • UK usage Source: Nielsen Online, November 2008
  • rapid growth Source: Nielsen Online, November 2008
  • marketers say… 3% 20% 39% 12% 26% 0% 50% 100% 2008 2009 2010 2011 2012 % marketers believe mobile will be integral to all marketing campaigns in year Source: IAB, 2008
  • age profile Source: Microsoft, 2008
  • gender Source: Microsoft, 2008
  • gender Source: Microsoft, 2008
  • mobile content Source: Nielsen Online, November 2008
  • PC-based internet = mobile internet
  • context 1.
  • context 1. What’s relevant for councils in this context?
  • access 2.
  • access 2. m.medway.gov.uk medway.gov.uk medway.mobi Text Medway to 33404
  • architecture 3.
  • architecture 3.
  • architecture 3. Max 5 categories Max 7-10 links in each Not too deep Priority to most popular content
  • design and content 4. Keep it simple Careful use of images Vertical lists the norm Access keys Vertical expansion
  • devices 5.
  • devices 5. handsets browsers screen resolution
  • the big debate One site or two sites?
  • the big debate One site or two sites?
    • Single build
    • Easier content management
    • but…
    • Rendering solution
    • Content vs context
    • Inappropriate design?
    • purpose-created content and design for context
    • but…
    • Harder to maintain
    • “ Findability”
  • the final word USERS
  • [email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psf-mobile-web any questions