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The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
The Basics of Persuasion
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The Basics of Persuasion

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A short presentation about the 6 principles of persuasion by Robert Cialdini and a little bit about the future of persuasion (persuasion profiling & behavioral targeting).

A short presentation about the 6 principles of persuasion by Robert Cialdini and a little bit about the future of persuasion (persuasion profiling & behavioral targeting).

Published in: Business, Technology
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  • Transcript

    • 1. Persuasion6 ways to persuade people & the future of persuasion
    • 2. But what is Persuasion?“an attempt to change beliefs, attitudes, intentions, motivations, or behaviors (with using coercion or deception)”
    • 3. The 6 principles of Persuasion By Robert B. Cialdini✓ Reciprocity✓ Commitment and Consistency✓ Social Proof✓ Authority✓ Liking✓ Scarcity
    • 4. Reciprocity• People tend to return the favor✓Free eBooks, tutorials, etc.✓Add real value
    • 5. Commitment & Consistency• People commit to what they think is right• They will honor that commitment✓Raise the price at the last minute✓Commit famous people to your brand.
    • 6. Social Proof• People will do things that they see other people are doing✓Same kind of people✓Uncertainty & Inexperience
    • 7. Authority• People will tend to obey authority figures✓Trust Logo’s✓White coat
    • 8. Liking• People are easily persuaded by other people that they like✓Attractiveness, Similarity, Compliments✓Get likeable people to promote you
    • 9. Scarcity• Perceived scarcity will generate demand✓Time✓Amount / Stock✓Access
    • 10. So, what’s next?Behavioral Targeting &Persuasion Profiling
    • 11. The Lifthttp://johnnyholland.org/2012/01/persuasion-profiling-attending- to-individual-differences-in-responses-to-persuasion-principles/
    • 12. The Persuasion API• Dynamic websites• Personalized sales pitch• Based upon persuasion en persona✓Increased revenues

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