10 wisdom pills from The Next Web Conference
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10 wisdom pills from The Next Web Conference

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Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.

Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.

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  • 1. THE JWT AMSTERDAM PLANNING DEPARTMENT PRESENTS: 10 WISDOM PILLS
  • 2. #0 WHY TNW RAISED THE BAR IN CONFERENCE LAND.PROMOTING PEOPLE TO SHARE THEIR EXPERIENCES WITH “NOW.THENEXTWEB.COM”. TECH CONFERENCE: HACK BATTLES & STARTUPS CENTRAL ROLE. SIDE EVENTS DURING THE CONFERENCE TO CONNECT YOURSELF WITH THE CITY.
  • 3. #1 RECYCLE HUMAN POWER.DUOLINGO TRANSLATES ARTICLES AND BOOKS WHILE GIVING PEOPLE A FREE TOOL TO LEARN A LANGUAGE AND RECAPTCHA DIGITALIZES BOOKS WITH ITS SECURE WORDS SYSTEM.CLICK TO LEARN MORE!
  • 4. #2 DISRUPTION HAS BEEN DISRUPTED.NOW, IDEAS CAN GO FURTHER WITH LESS MONEY AND CONSUMERS NEED LESS TIME TO ADAPT THEM. NOW, TO DISRUPT A CATEGORY THE MAIN INGREDIENT IS TO BUILD A PLATFORM FOR DIGITAL RELATIONSHIPS. CLICK TO LEARN MORE!
  • 5. #3 THE AGE OF FEATURES IS OVER.WELCOME TO THE EXPERIENCE ERA, FOCUSED ON USER SOLUTIONS. I DON’T CARE ABOUT WHAT YOUR PRODUCT DOES, I CARE ABOUT THE PROBLEM YOUR PRODUCT SOLVES. CLICK TO LEARN MORE!
  • 6. #4 THIS IS NOT ONLY ABOUT TECHNOLOGY.THIS IS ABOUT HOW TECHNOLOGY IMPROVES THE LIFE OF PEOPLE. CLICK TO LEARN MORE!
  • 7. #5 THE FUTURE IS WRITTEN BY DOING THINGS.THERE IS NO PLAYBOOK TO WRITE THE FUTURE. YOUR OWN VISION IS THE FATHER OF INNOVATION. BE THE DISRUPTER. CLICK TO LEARN MORE!
  • 8. #6 CONTENT IS A COMMODITY. HOW VIDEOS BECOME VIRAL? 1. CREATE A CONTENT THAT WILL CAUSE A PHYCOLOGICAL REACTION. EMOTIONAL CONTENT IS SHAREABLE CONTENT. 2. INVITE YOUR AUDIENCE TO ENJOY EXCLUSIVE RELATED CONTENT. 3. MOMENTUM IS KEY IN GENERATING THE SNOWBALL EFFECT. CLICK TO LEARN MORE!
  • 9. #7 ATTENTION IS THE NEW CURRENCY. ALWAYS-ON SHOULD BECOME ALWAYS-RELEVANT, ALL IN ORDER TO MAKE BRAND MESSAGES LAST LONGER THAN A TWEET AND BUILD STRONGER BRAND PURPOSES. CLICK TO LEARN MORE!
  • 10. #8 SECOND SCREEN IS NOT THE SECOND ANYMORE. CLICK TO LEARN MORE! FIND A WAY ON HOW TO BE PART OF THE CONVERSATION IN A FACILITATING, SOCIAL AND NON-INTRUSIVE WAY.
  • 11. #9 ADD MUSIC TO YOUR S.M. STRATEGY.DEVELOP THE MUSICAL SIDE OF YOUR BRAND: - OWN A MOMENT, EMOTION OR ACTIVITY. - SHARE GREAT MUSIC FOR THAT MOMENT. - MAKE CONSUMERS RETURN AND ASK FOR MORE. CLICK TO LEARN MORE!
  • 12. FREE IS A LIE.IF YOU ARE NOT PAYING FOR THE PRODUCT, YOU ARE THE PRODUCT: HOW GOOGLE AND OTHER COMPANIES ARE BUILDING YOUR “ANOTHER YOU” TO TEST IT IN A LAB. #10 CLICK TO LEARN MORE!
  • 13. THIS PRESENTATION HAS BEEN DESIGNED FOR YOU BY: 10 WISDOM PILLS AGUSTIN SORIANO STRATEGY DIRECTOR SIMON VAN OLDENBEEK CREATIVE STRATEGIST CLICK ON THE PICS TO LEARN MORE ABOUT US!
  • 14. THANKS!