Overview of Reader Survey Results December 2008 Reader Survey Initial Results Overview – 14 th January 2009 Andrew Collinson [email_address] www.stlpartners.com/research

Contents Contents Executive Summary Respondent Ratings Respondent Profile

Contents

Executive Summary

Respondent Ratings

Respondent Profile

Executive Summary 115 Respondents completed the survey (by 30 Dec 2008), of whom approximately 1/3 Telecoms Operators, ½ Vendors, remainder Consultants, Media and Finance Just under ½ Senior Managers or above; 28% CxO / Director level, and the majority had either Global or EMEA interests Very positive endorsement of the quality and value provided: 77% overall scored the analysis as “Ahead of the game” or “Unique” This rose to 90% for respondents from Telecoms Operators Source: STL Partners Customer Survey, December 2008. Highly Positive Senior Industry engagement with Telco 2.0.

115 Respondents completed the survey (by 30 Dec 2008), of whom approximately 1/3 Telecoms Operators, ½ Vendors, remainder Consultants, Media and Finance

Just under ½ Senior Managers or above; 28% CxO / Director level, and the majority had either Global or EMEA interests

Very positive endorsement of the quality and value provided:

77% overall scored the analysis as “Ahead of the game” or “Unique”

This rose to 90% for respondents from Telecoms Operators

Respondent Ratings – Overall Overall Rating of the quality of Telco 2.0 Analysis was extremely positive, with 77% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field” Only 3% rated the analysis as “Average” and none rated it “Below par” While some bias is to be expected in a readership survey, this is nonetheless a very strong endorsement Respondents’ ratings were overwhelmingly positive.

Overall Rating of the quality of Telco 2.0 Analysis was extremely positive, with 77% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field”

Only 3% rated the analysis as “Average” and none rated it “Below par”

While some bias is to be expected in a readership survey, this is nonetheless a very strong endorsement

Respondent Ratings – By type of Organisation Telecoms Operators were particularly positive, with 90% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field” For Vendors this was 75% Respondents from Telecoms Operators were particularly positive.

Telecoms Operators were particularly positive, with 90% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field”

For Vendors this was 75%

Respondent Profile – by Organisation Type There were 115 Respondents Just over 1/3 were from Telecoms Operators, just under half IT or hardware Vendors, and just under a fifth other players Over half of the “other” respondents were from Consultancy organisations, with Media & Finance players contributing the remainder There was a good mix of respondents by Organisation type.

There were 115 Respondents

Just over 1/3 were from Telecoms Operators, just under half IT or hardware Vendors, and just under a fifth other players

Over half of the “other” respondents were from Consultancy organisations, with Media & Finance players contributing the remainder

Respondent Profile – By Job Type Roughly half the respondents are senior management and above. Executive Managers (e.g. Product managers, project managers, etc.) comprise a further quarter. Strategists, Analysts and Consultants (by job title) make up the final quarter. There was a very high proportion of senior respondents.

Roughly half the respondents are senior management and above.

Executive Managers (e.g. Product managers, project managers, etc.) comprise a further quarter.

Strategists, Analysts and Consultants (by job title) make up the final quarter.

Respondent Profile – A Selection of Participating Respondent’s Organisations Senior representatives of many of the world’s leading Telcos and Partners took part.