Telco 2.0 Cust Survey Overview, December 2008
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Telco 2.0 Cust Survey Overview, December 2008

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Telco 2.0 Cust Survey Overview, December 2008 Telco 2.0 Cust Survey Overview, December 2008 Presentation Transcript

  • Overview of Reader Survey Results December 2008 Reader Survey Initial Results Overview – 14 th January 2009 Andrew Collinson [email_address] www.stlpartners.com/research
  • Contents
      • Contents
      • Executive Summary
      • Respondent Ratings
      • Respondent Profile
  • Executive Summary
      • 115 Respondents completed the survey (by 30 Dec 2008), of whom approximately 1/3 Telecoms Operators, ½ Vendors, remainder Consultants, Media and Finance
      • Just under ½ Senior Managers or above; 28% CxO / Director level, and the majority had either Global or EMEA interests
      • Very positive endorsement of the quality and value provided:
        • 77% overall scored the analysis as “Ahead of the game” or “Unique”
        • This rose to 90% for respondents from Telecoms Operators
    Source: STL Partners Customer Survey, December 2008. Highly Positive Senior Industry engagement with Telco 2.0.
  • Respondent Ratings – Overall
      • Overall Rating of the quality of Telco 2.0 Analysis was extremely positive, with 77% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field”
      • Only 3% rated the analysis as “Average” and none rated it “Below par”
      • While some bias is to be expected in a readership survey, this is nonetheless a very strong endorsement
    Respondents’ ratings were overwhelmingly positive.
  • Respondent Ratings – By type of Organisation
      • Telecoms Operators were particularly positive, with 90% scoring it either “Ahead of the Game in some areas” or “Unique, and ahead of the field”
      • For Vendors this was 75%
    Respondents from Telecoms Operators were particularly positive.
  • Respondent Profile – by Organisation Type
      • There were 115 Respondents
      • Just over 1/3 were from Telecoms Operators, just under half IT or hardware Vendors, and just under a fifth other players
      • Over half of the “other” respondents were from Consultancy organisations, with Media & Finance players contributing the remainder
    There was a good mix of respondents by Organisation type.
  • Respondent Profile – By Job Type
      • Roughly half the respondents are senior management and above.
      • Executive Managers (e.g. Product managers, project managers, etc.) comprise a further quarter.
      • Strategists, Analysts and Consultants (by job title) make up the final quarter.
    There was a very high proportion of senior respondents.
  • Respondent Profile – A Selection of Participating Respondent’s Organisations Senior representatives of many of the world’s leading Telcos and Partners took part.