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SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
SES London 2013
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SES London 2013

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My deck from SES London covers the content creation and marketing process to help marketers understand how to maximise ROI from their content led marketing activity.

My deck from SES London covers the content creation and marketing process to help marketers understand how to maximise ROI from their content led marketing activity.

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  • 1. GUARANTEE  POSITIVE  ROI  FROM  YOUR  CONTENT  Tips  and  Tac*cs  to  Grows  Profits  Simon  Penson  Zazzle  Media  MD  London|  18–21  February    
  • 2. London|  18–21  February  2013  |  #SESLON  Because  no  one  wants  to  be  that  guy…   @simonpenson
  • 3. London|  18–21  February  2013  |  #SESLON  What  are  we  trying  to  do?  CREATETARGETEDAUDIENCES OFVALUE WITHCONTENT.
  • 4. London|  18–21  February  2013  |  #SESLON  BUTHOW? @simonpenson
  • 5. London|  18–21  February  2013  |  #SESLON  The  one  thing  you  need…   @simonpenson
  • 6. London|  18–21  February  2013  |  #SESLON  Actually…the  two  things  you  need…   @simonpenson
  • 7. London|  18–21  February  2013  |  #SESLON  ANDTHATMEANS @simonpenson
  • 8. London|  18–21  February  2013  |  #SESLON  Marrying  these  guys…   @simonpenson
  • 9. London|  18–21  February  2013  |  #SESLON  With  these  guys….   @simonpenson
  • 10. London|  18–21  February  2013  |  #SESLON  Slide  Header  Here   @simonpenson
  • 11. London|  18–21  February  2013  |  #SESLON  BUTTHERE ISAWAY @simonpenson
  • 12. London|  18–21  February  2013  |  #SESLON  ANDHERE’SHOW. @simonpenson
  • 13. London|  18–21  February  2013  |  #SESLON  Right  brain  people…make  yourselves  useful!   @simonpenson
  • 14. London|  18–21  February  2013  |  #SESLON  
  • 15. London|  18–21  February  2013  |  #SESLON  Take  inspiraXon  from  mags   @simonpenson
  • 16. London|  18–21  February  2013  |  #SESLON  Steal  flow  and  strategy…   @simonpenson
  • 17. London|  18–21  February  2013  |  #SESLON  Create  your  flatplan….   @simonpenson
  • 18. London|  18–21  February  2013  |  #SESLON  Include  content  differenXaXon  for  ‘flow’   @simonpenson
  • 19. London|  18–21  February  2013  |  #SESLON  Think  semanXc  relevance…  
  • 20. London|  18–21  February  2013  |  #SESLON  Plan  for  every  persona   @simonpenson
  • 21. London|  18–21  February  2013  |  #SESLON  And  the  le]  brain  clan?   @simonpenson
  • 22. London|  18–21  February  2013  |  #SESLON  Make  sure  the  site  is  ‘fit  for  purpose’…   SEARCH USABILITY OPTIMISED Remove Understand Mobile, Duplication Journeys Social? @simonpenson
  • 23. London|  18–21  February  2013  |  #SESLON  Ensure  the  ‘creaXves’  cover  off  every  touchpoint   ON OFF SOCIAL PAGE PAGE @simonpenson
  • 24. London|  18–21  February  2013  |  #SESLON  Mine  social  for  correlaXon  data…   @simonpenson
  • 25. London|  18–21  February  2013  |  #SESLON  Find  the  influencers   @simonpenson
  • 26. London|  18–21  February  2013  |  #SESLON  Meld  ‘their’  creaXve  ideas  into  an  editorial  plan…   @simonpenson
  • 27. London|  18–21  February  2013  |  #SESLON  Here’s  what  it  looks  like…   @simonpenson
  • 28. London|  18–21  February  2013  |  #SESLON  HOWWILLPEOPLEFIND IT? @simonpenson
  • 29. London|  18–21  February  2013  |  #SESLON  Use  tools  to  make  outreach  more  effecXve…   @simonpenson
  • 30. London|  18–21  February  2013  |  #SESLON   When  it  gets  really  hard…  Ø  USE COMPETITOR BACKLINK DATA VIA COGNITIVESEOØ  AUDIENCEWISE + CRAWLYTICS TO FIND MOST SHAREDØ  USE LONG TERM PERSONAS TO BUILD RELATIONSHIPS @simonpenson
  • 31. London|  18–21  February  2013  |  #SESLON  Use  content  amplificaXon…   @simonpenson
  • 32. London|  18–21  February  2013  |  #SESLON  SHOWME THEMONEY
  • 33. London|  18–21  February  2013  |  #SESLON  Know  what  you  want  to  measure   AGREE KPIS GROW MAP THE BUDGET JOURNEY REVIEW SET UP ROI GOALS @simonpenson
  • 34. London|  18–21  February  2013  |  #SESLON  Measure  on  page  value…   @simonpenson
  • 35. London|  18–21  February  2013  |  #SESLON  Measure  off  page  content…   @simonpenson
  • 36. London|  18–21  February  2013  |  #SESLON  How  long  will  it  take?   @simonpenson
  • 37. London|  18–21  February  2013  |  #SESLON  THANKS.Simon Penson Zazzle MediaDOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE MEDIA BLOG @simonpenson

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