• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Hubspot Paid Social Webinar
 

Hubspot Paid Social Webinar

on

  • 303 views

My slides from the recent Hubspot / Distilled / Zazzle Media Webinar within which I focused on paid social tips.

My slides from the recent Hubspot / Distilled / Zazzle Media Webinar within which I focused on paid social tips.

Statistics

Views

Total Views
303
Views on SlideShare
300
Embed Views
3

Actions

Likes
1
Downloads
3
Comments
0

2 Embeds 3

http://www.linkedin.com 2
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Hubspot Paid Social Webinar Hubspot Paid Social Webinar Presentation Transcript

    • v HUBSPOT PAID SOCIALWEBINAR
    • v PAID SOCIAL
    • v IT ALL STARTS WITH AUDIENCE
    • v KNOWWHOYOU’RETALKINGTO
    • v FINDOUTLIKETHIS Facebook Power Editor
    • v USETHISFORMULA
    • v YOUENDUPWITHTHIS
    • v YOUCANEVENDOITWITHAGE
    • vANDBRANDS
    • v READMOREHERE… http://blog.hubspot.com/marketing/ paid-content-distribution-ht
    • v CREATE PERSONAS
    • v
    • v SETTING UP THE CAMPAIGN
    • v
    • v FACEBOOKOPTIONS
    • v FACEBOOKADPLACEMENTS Domain Ads – Pushing traffic ‘offsite’ – best for ROI. RHC (Right Hand Column) A lot more impressions but expectation is not to go offsite.
    • v FACEBOOKADPLACEMENTS 22x ROI than the rest of Facebook. NEWS FEED
    • v FACEBOOKTARGETING Age and Location: Break it down. Key component of your test strategy. Same is true of location. Mobile: Mobile newsfeed for conversions is not great. Mobile is fine for Likes and engagement. Lookalike Audiences: Find and reach more people who look like your best customers by utilizing Lookalike Audiences for users who are likely to convert. You can find this option in Power Editor. Utilize the data you created: Set up campaign groups based on each persona and target by interest.
    • v FACEBOOKCONTENT Images: To comply with Facebook policies and catch user’s attention, be sure to include less than 20% text in your photos. Images featuring bright colors or people/emotion perform best. Headline: Show our targeted demographic that we are speaking directly to them. We can ask relevant questions or make statements that our target demographic will respond to. We can also use it to voice relevant, beneficial selling points. Body Copy: Include a strong CTA (Call To Action) or next step e.g. click here, register here and so on
    • v TWITTER OPTIONS
    • v TWITTERADFORMATS
    • v TWITTERTARGETING Keywords - simple but often targeting is a little loose. Television – treated as a broadcast advertising opportunity Interests – great for utilizing earlier audience insight
    • v TAILOREDAUDIENCES • Users’ web browsing behavior. • Email addresses and other CRM data. • Lists of Twitter IDs. Allows you to target based on… MUST WORK WITH A 3RD PARTY AD PARTNER
    • v IT’SALLABOUTTHE… • AD FORMATS • PLACEMENTS • TARGETING • CREATIVE
    • v TESTING TESTING TESTING
    • v TESTING Create two campaigns with 3 ads within each campaign. Use different creative for each ad and different targeting for each campaign:
    • v EXAMPLE CPCS TO AIM FOR NICHE EXAMPLE STARTING CPC OPTIMIZED CPC GARDENING 0.30p 0.15p LOANS £1.00 0.60p FASHION 0.40p 0.15p
    • v THANKS@SIMONPENSON SIMON.PENSON@ZAZZLEMEDIA.CO.UK