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Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
Brightonseo presentation 2012
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Brightonseo presentation 2012

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My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top …

My Brightonseo deck from the September 2012 event covered the importance of content flow as part of a top quality content strategy. At only 7 minutes long it does not go into huge detail but gives top level reasons why it is important to get it right and how you can test it.

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  • MD ZAZZLE MEDIASPECIFIC AREA OF CONTENT STRATEGY – CONTENT FLOW.EXPLAIN WHAT IT IS, WHY ITS IMPORTANT AND HOW YOU CAN TEST IT.TALK TO A LOT OF CLIENTS WIT CONTENT STRATEGIES AND THEY USUALLY LOOK LIKE THIS
  • BLOG BLOG BLOGI’M HERE TO SAY
  • DON’T MAKE ME PULL THJAT FACE. DON’T KILL YOUR STRATEGY.A GREAT STRATEGY SHOULD HAVE FLOW AND VARIATION
  • FLOW LIKE A GREAT PIECE OF MUSIC.PEAKS AND TROUGHS TO CREATE A VARIED AND ENGAGING STRATEGY
  • THE TROUGHS ARE REGULARS/ STILL IMPORTANTEXAMPLES MIGHT BE 10 WORD REVIEWS, QUICK TIPS ETC
  • EXAMPLE OF A PEAK OR BIG BANGVOICE/XFACTOR FOR TVHIGH STREET HONEYS FOR PRINTBOTH ARE ITERATED ANNUALLY AND SURROUNDED BY REGULARS TO CREATE IMPACT.
  • SO WE KNOW NEED FLOW BUT HOW DO WE STRUCTURE IT?STARTS WITH THE BIG IDEAS…
  • EXAMPLE OF A BIG BANG DATA VISUALISATION. HUGE SUBJECT.IM EXCITED ABOUT THIS AS SPENT 10 YEARS PRIOIR TO AGENCY IN PRINT MEDIA WORKING WITH TRADITIONAL CONTENT.NEW AND GREAT PLACE TO START IS THIS > DATA VISUALISATION PERIODIC TABLE.
  • GREAT EXAMPLE OF WHICH THERE ARE MANY. GOOGLE EXPERIMENTS FOR CHROME IS BASICALLY GOGLE USING DATA VIS AS ITS CONTENT MARKETING STRATEGY FOR CHROME. TAKE A LOOK. GREAT IDEAS
  • 2. LINKBAIT > NOT BUDGET DEPENDENT.TUMBLR FULL OF GREAT EXAMPLES LIKE THIS > ROSS KEMP FOLDSBIGGER BUDGET > INCREDIBOX – GAMIFIED MUSIC PLATFORM THAT ALLOWS YOU TO CREATE MUSIC AND COMPETE IN A LEAGUE FOR THE BEST PIECE.
  • THE BIG QUESTION IS > HOW DO WE KNOW IF WE ARE GETTING THE FLOW RIGHT?KEY IS VISUALISING IT AND NOW I WANT TO SHOW YOU HOW WE DO IT AT ZAZZLE
  • HIGHCHARTS.COM > GREAT OPENSOURCE CHART SITE USED BY LOTS OF SEO SOFTWARE COMPANIES TO VISUALISE DATA IN EASY TO UNDERSTAND WAY.THE BIT THAT MAKES IT EASY IS THIS > THEIR BACK END CODE EDITOR. 2 MINS TO CREATE SOMETHING LIKE THIS…
  • THE ZAZZLE CONTENT FLOW VISUALISATION CHART.VISUALISES FLOW ACROSS OUR THREE MAIN CHANNELS – BLOG – SOCIAL – OFF PAGEY AXIS HOURS SPENT MARKETINGX = DATE – WEEKS, MONTHSLOOK FOR FLAT SPOTS SO YOU CAN EDIT THE CAMPAIGN TO ENSURE CONSISTENT DELIVERY.
  • THAT’S IT FROM ME. THANKS. CONTACT DETAILSTRANSCRIPT ON THE ZAZZLE BLOG AND SLIDESHAREANY QUESTIONS?
  • Transcript

    • 1. FOR MOST PEOPLE CONTENT STRATEGYLOOKS LIKE THIS… BLOG POST BLOG POST BLOG POST @simonpenson
    • 2. @simonpenson
    • 3. A GREAT CONTENT SCHEDULE NEEDSPEAKS AND TROUGHS @simonpenson
    • 4. EXAMPLES OF TROUGHS DAY TO DAY ‘REGULARS’ @simonpenson
    • 5. EXAMPLE OF A PEAK BIG BANG FOR TV BIG BANG PRINT @simonpenson
    • 6. STRUCTURING THE PLAN > PEAKS @simonpenson
    • 7. NO.1 > DATA VISUALISATION > A BIG IDEA http://www.visual-literacy.org/periodic_table/
    • 8. VISUALISATION EXAMPLE Google uses it: http://www.chromeexperiments.com/
    • 9. NO.2 > GREAT LINKBAIT > A BIG IDEABIG BUDGET > SMALL BUDGET >INCREDIBOX.COM ROSSKEMPFOLDS270,000 LIKES, 79,000 SHARES, 2200 LINKS PR3 > 36 LINKS > 15500 LIKES
    • 10. TEST HOW IT FLOWS @simonpenson
    • 11. VISUALISE FLOW ACROSS EACH CHANNEL HIGHCHARTS.COM STACKED AREA CHART
    • 12. YOUR FLOW ACROSS EACH CHANNEL Y X CREATION TIME / DATE = FLOW
    • 13. Simon Penson Zazzle Media @SIMONPENSON WWW.ZAZZLEMEDIA.CO.UK SIMON.PENSON@ZAZZLEMEDIA.CO.UKDOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG

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