O'Rafferty - Research Portfolio
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  • 1. HELLO
  • 2. Simon O’Rafferty I am a design researcher that specialises in sustainability and social innovation. Design researcher I have a strong interdisciplinary mindset and I collaborate with commercial, public sector, educational and non-profit organisations. 20 Howard St. Cardiff, CF242AX hello@simonorafferty.com www.simonorafferty.com +44(0)7846749264 @sorafferty My research portfolio is diverse and I have supported both product and policy development. I am experienced in multiple research methodologies but I am interested in participatory, ethnographic and co-design methods. This portfolio will highlight some projects I have been involved in. It will focus on applied and participatory projects, networks and data visualisation.
  • 3. my key areas of expertise Research strategy - Deepening understanding and providing direction through research insights, scenario development and strategic roadmapping. Designing and undertaking primary research (evaluation, interviews, observational, ethnographic) as well as secondary research (thematic studies, policy research). Sensemaking - Undertaking formative and summative evaluation, developing research reports, guiding documents, policy briefings and presentations. Knowledge exchange - Designing and facilitating knowledge exchange workshops and events for innovation, insight, exploration and learning. Networks - Designing and developing networks to connect people to knowledge.
  • 4. who I have worked with This is a small selection of organisations that I have worked with but it includes national governments, large manufacurers, SMEs, universities and industry associations.
  • 5. some projects I am proud of This is a small selection of projects I have been involved with. I am proud of these projects because they were aimed at policy development, product and service innovation aswell as local social innovation. Applied research Baseline of Welsh Manufacturing and cycLED proposed policy (eco-innovation of LED interventions for products) – FP7 funded Welsh Government Role: lead researcher, Role: lead researcher, proposal development project manager LCA to Go (Life Cycle Assessment tools for SMEs) – FP7 funded Role: lead researcher, proposal development KARIM (meta-network on responsible innovation) – Interreg funded Role: research manager, coinvestigator Phasing out hazardous substances from construction products for Constructing Excellence Role: lead researcher, project manager Interdisciplinarity in Design Education for Sustainability for UK Higher Education Academy [2010] Role: lead researcher, project manager Networks Social design E:DN (ecodesign network for design industry) Role: project director, event management, workshop design and facilitation Cardiff Walking Strategy public engagement for Cardiff Council Role: project director, research strategy Trade School Dublin/ thinkARK Cardiff (social design network) Role: co-founder/ Role: co-founder, collaborator collaborator, workshop design and facilitation ARKADE (empty shop project) Role: collaborator, workshop design and facilitation Cardiff Cycle Strategy public engagement for Cardiff Council Role: research strategy, workshop facilitation
  • 6. some articles I have published This is a small selection of articles I have published. I have published in academic journals and books, industry and pracitioner publications. I am experienced in writing reports and briefings for policy makers. Research papers O’Rafferty, S., O’Connor, F. & Millward, H., 2013. Regional Design Systems for Sustainable Development. In Crafting the Future, 10th European Academy of Design Conference. Gothenburg, Sweden O’Rafferty, S., 2011. Integrating Sustainability in a Regional Design Sector. In Nordes 11: the 4th Nordic Design Research Conference. Helsinki: Aalto University. O’Rafferty, S. & DeEyto, A., 2011. Building a Sustainable Literacy – Sustainable design integration initiatives from Wales and Ireland. Swedish Design Research Journal, 1.11, pp.38–45. Claes, M., O’Rafferty, S. & O’Connor, F., 2011. Strategic Questions for Design Education for Sustainability. In 13th International Conference on Engineering and Product Design Education, London:City University London. O’Rafferty, S., O’Connor, F. & Claes, M., 2010. Design Thinking and Design Doing: The regional policy context of design for sustainability. In Knowledge Collaboration & Learning for Sustainable Innovation. European Roundtable on Sustainable Consumption and Production, pp. 1–20. O’Rafferty, S., O’Connor, F. & Curtis, H., 2009. The creativity gap? – bridging creativity, design and sustainable innovation. In Aalborg, Denmark: Aalborg University. O’Rafferty, S., Curtis, H. & O’Connor, F., 2009. Capacity for sustainability: the changing contexts of design. In 11th International Conference on Engineering and Product Design Education. Brighton: University of Brighton. O’Rafferty, S. & O’Connor, F., 2009. Regional perspectives on capacity building for ecodesign – insights from Wales. In J. Sarkis, J. J. Cordeiro, & D. A. V. Brust, eds. Facilitating Sustainable Innovation through Collaboration. The Netherlands: Springer-Verlag New York, LLC. O’Rafferty, S., O’Connor, F. & Cox, I., 2008. Supporting sustainable regional innovation and ecodesign in small to medium enterprises: a discussion on the issue with insights from Wales. In Sustainable Consumption and Production: Framework for action. Brussels: O’Connor, F., O’Rafferty, S., 2007. Ecodesign Centre Wales – continuing the ecodesign agenda. In 11th European Roundtable on Sustainable Consumption and Production. Basel. Research reports Research reports O’Rafferty, S., Prendeville, S. & O’Connor, F. (2013). Ecodesign Baseline for Wales Waste Prevention Programme final report, Cardiff, UK. (client Welsh Government) O’Rafferty, S., Koehler, A., Van der Velden, N. & Sherry, J. (2012). Interim report on Policy Impact of LCA to go project, Cardiff, UK. (client European Commission) O’Rafferty, S., O’Connor, F. & Prendeville, S. (2012). Ecodesign Centre Position Paper on links between the proposed SD Bill and the proposed Wales Innovation Strategy, Cardiff, UK. (client Welsh Government) O’Rafferty, S. (2011). Interdisciplinarity, design thinking & sustainable development: Strategies for UK higher education. Cardiff, UK. (client UK Higher Education Academy) O’Rafferty, S., Claes, M., & O’Connor, F. (2010). Perceptions among European product designers on the use of prepainted metals, Cardiff, UK. (client ECCA) O’Rafferty, S., Curtis, H., & O’Connor, F. (2010). Discussion document on construction materials for the construction sector plan, Cardiff, UK. (clients Constructing Excellence Wales) O’Rafferty, S., Curtis, H., & O’Connor, F. (2009). A feasibility on the scope and potential for a BASTA system for the construction sector in Wales, Cardiff, UK. (client Constructing Excellence Wales) O’Rafferty, S., Curtis, H., & O’Connor, F. (2009). ECONetwork: A feasibility study on the scope and potential for ecodesign and eco-innovation knowledge exchange networks for the professional design sectors in Wales, Cardiff, UK. O’Rafferty, S., Curtis, H., & O’Connor, F. (2008). Ecodesign literature review for the Wales Waste Strategy, Cardiff, UK. (client Welsh Government) O’Rafferty, S., Curtis, H., & O’Connor, F. (2008). Ecodesign and waste prevention policies and interventions: Recommendations for the Wales Waste Strategy 2009-2025, Cardiff, UK. (client Welsh Government)
  • 7. applied research The next section presents some applied projects I led. The development of these projects involved various research activities such as semistructured interviews, focus groups, case study development, secondary data analysis, technical analysis.
  • 8. Cradle to Cradle About: As part of the Ecodesign Centre team I supported Orangebox during the development of a new line of task seating. The chair, Ara, incorporated a number of sustainable design and material innovations alongside changes to the company business model - e.g. product take-back. Client: Orangebox, Welsh Government Role: Research strategy.
  • 9. Cradle to Cradle About: Orangebox in became the first European furnture manufacturer obtain the cradle to cradle certification.
  • 10. responsible innovation framework for Responsible Innovation in SMEs guiding principles Accountability & Transparency / Ethical Behaviour / Respect for laws, environment & other stakeholders About: This project developed a metanetwork for responsible innovation in NorthWest Europe. I led on the development of a guiding document about responsible innnovation. This diagram is a framework for Responsible Innovation that I developed for the project. Role: Research strategy. Environment / Human rights / Fair labour and operating practices / Consumer issues / Community involvement process monitor technologie s, trends & markets develop RI vision & strategy establish business case for RI develop supporting structures for project develop & realise project manage knowledge & ideas strategy tools actions Client: European Commission key governance issues knowledge implementation Review actions and practices related to RI Understand the RI opportunities and barriers of the company Improve actions and practices related to RI Enhance company credibility regarding RI RI Diagnostic tools Standard vision/strategy tools e.g. EPISTEL, STEER, PEST, SWOT Market foresight, stakeholder dialogue, trend analysis Knowledge management tools RI Diagnostic tools Life Cycle Assessment Stakeholder dialogue/communication Knowledge & network management.
  • 11. My PhD About: My PhD thesis “Ecodesign systems and government intervention: an analytical framework” argued that ecodesign policy interventions failed because they were based on a linear logic and therefore we need to build capacity at all levels of the design system. research methodology RQ 1 RQ 2
  • 12. My PhD My thesis explored the systems aspects of design in small companies. It showed how many policy interventions are based on contested linear models of design.
  • 13. My PhD My thesis developed a novel framework for analysing and designing policy interventions for ecodesign.
  • 14. Design education About: This project explored interdisciplinarity in design education for sustainable development. It involved a survey and semi-structured interviews with leading experts from design education. research methodology sustainable design education review literature international best-practice scan design educators workshop synthesise research areas interdiscip. design education workshop format report expert interviews research areas Client: UK Higher Education Academy Role: Funding, project conception and direction, research and data analysis, report writing. Introduction to research and key insights Exploration of perceptions of Reflection on insights from interdisciplinarity (creative Jane’s PhD, international best exercise and prepared example) practice and provocations Framing of strategies for interdisciplinarity (priorities, policies and projects)
  • 15. participatory research The next section presents some social design projects I led and collaborated on. The development of these projects involved various research activities such as interviews, participatory events, user journey mapping, on-street dialogue, interactive surveys, digital mapping and co-design.
  • 16. it’s good to walk About: This project enabled local communities to identify and map barriers to walking in their neighbourhood. Data was collected through on-street dialogue, microethnography, online survey, digital mapping, social media. Client: Cardiff Council Role: Research strategy, graphic design, data collection, data analysis, report writing.
  • 17. it’s good to walk On-street dialogue and analogue mapping with residents.
  • 18. it’s good to walk On-street dialogue and analogue mapping with residents.
  • 19. it’s good to walk Residents were provided with walking diaries to record a week of their walking.
  • 20. it’s good to walk 4 days of on-street public engagement through pop-up on-street interventions Some key facts from the project. Exploration of experiences of residents by highlighting their perceptions of walking, motivations, personal values, as well as perceived barriers to walking In-depth micro-ethnographic explorations of walking in locations with six main personas/walker groups (community audit) 246 individual issues identified on the maps during on street consultation (Ely 57, Caerau 67 , St Mellons 29, Llanrumney 92) 204 individual responses to on-street dialogue 47 responses to online survey (3 in Welsh) Youngest response – 6 years old Eldest response – 88 years old
  • 21. Cardiff cycling About: Cardiff City Council wanted to consult the public on cycling in the city. We took over an empty shop on the high-street to create a new consultation experience. Data was collected through on-street dialogue, interactive survey, online survey. Client: Cardiff Council Role: Research strategy, data collection, data analysis, report writing.
  • 22. Cardiff cycling This project repurposed an empty shop to assist with the data collection
  • 23. Cardiff cycling This project involved various interactive methods of data collection. In this case we asked people to map their preferred cycling routes so that we could determine so route density.
  • 24. Cardiff cycling This project involved various interactive methods of data collection. We also used interactive methods such as token drops, sitting on chairs to select an answer and dot voting.
  • 25. Cardiff cycling The response from the public to the method was encouraging.
  • 26. Cardiff cycling 1 repurposed empty shop on the highstreet Some key facts from the project. 50 vox pop interviews across the city 1 online survey 2000 flyers distributed 400+ responses to interative survey in empty shop local press coverage cycling related workshops for all ages
  • 27. ARKADE About: Ark Lab wanted to explore how empty shops could be repurposed for community use. We took over an empty shop and four three days ran a series of events and workshops for community groups, businesses and the general public. Client: Self-funded Role: Research strategy, data collection, data analysis.
  • 28. ARKADE We ran a series of events and workshops. We also had art interventions, poetry events and a Sunday cinema.
  • 29. ARKADE I led a workshop called “Imagining Cardiff”. This was an interactive workshop that involved community asset mapping and scenario development.
  • 30. networks The next section presents some networks that I developed. The development of these networks involved various research activities such as co-design workshops, interviews, participatory events, vox pops, on-street dialogue, interactive surveys. thinkARK was initially co-developed with two other designers and then extended to a larger team over time.
  • 31. E:DN About: E:DN was a knowledge exchange network on ecodesign for the professional design sectors in Wales. The aim was to start integrating sustainability into design practice in the region. Client: Welsh Government Role: Project conception and direction, funding, event management, workshop facilitation, community management, evaluation.
  • 32. E:DN 2 stages of government funding Some key facts from the project. 3 co-design workshops with design sector to develop concept for network 14 events, talks and workshops related to sustainability and social innovation 4 spin-off events of “small talks“ in local pubs 1 network website 1 Evaluation report for government
  • 33. E:DN E:DN was developed in collaboration with the design community. There were three codesign workshoops that helped define the Purpose, Ingredients and Outcomes of the network.
  • 34. E:DN E:DN involved events and workshops on diverse topics such as social innovation, sustainable business models, sustainable material selection and design tools.
  • 35. E:DN E:DN was aimed at knowledge exchange and this was reflected in the branding of the project, website and other communication materials.
  • 36. thinkARK About: thinkARK is a a network for people interested in making our communities better through fun, engaging & collaborative projects. Client: none Role: Project conception, research direction, funding, event management, workshop facilitation, community management.
  • 37. Exploration of the perceived needs & issues discover Key outcomes translated into design strategies Development of early stage concepts prototype translate > We aimed to underpin many of our projects with creative approaches or design methods. Every project is collaborative and multi-disciplinary. We work through a very simple but robust process that we apply to all of our projects. develop > thinkARK Our process
  • 38. thinkARK Our projects are diverse and include Trade School (an alternative school that runs on barter), Paper Girl (a community art project). We have also selfinitiated design reserch project on topics such as train accessibility and creative networks.
  • 39. thinkARK Our projects are diverse and include Trade School (an alternative school that runs on barter), Paper Girl (a community art project). We have also selfinitiated design reserch project on topics such as train accessibility and creative networks.
  • 40. THANK YOU