H2o Considered (New Product Marketing)

Market Need High demand for bottled, filtered and chilled water. Shift towards more environmentally friendly products According to the survey: 89% of the respondents drink bottled water 71% also said that they would reuse water bottles after drinking the purchased water Product attributes influencing purchase decision: Quality, Design and Cost effectiveness

High demand for bottled, filtered and chilled water.

Shift towards more environmentally friendly products

According to the survey:

89% of the respondents drink bottled water

71% also said that they would reuse water bottles after drinking the purchased water

Product attributes influencing purchase decision: Quality, Design and Cost effectiveness

One of the world’s most recognisable brandsCaptured markets in 160 countriesAn iconic brand that has set trends in both the sporting and fashion worlds “If you have a body, you are an athlete”

Concept Generation

Concept Generation

Concept 1 Components

Project / Concept Evaluation

Scoring Model

Sales Forecasting

Profit Forecast

Target market People within the Generation Y age group: University Students, Athletes, Outdoors Enthusiasts and Travellers Differentiation Innovative product features never seen before (Cooling and Filtering). Superior look Nike brand image Scheduled Release date: June 2010Recommended retail price: $34.95 Product Protocol

Target market People within the Generation Y age group: University Students, Athletes, Outdoors Enthusiasts and Travellers Differentiation Innovative product features never seen before (Cooling and Filtering). Superior look Nike brand image Scheduled Release date: June 2010Recommended retail price: $34.95

Design

Design

Design

Design

Factors considered by industrial designers

Launch

Launch

Launch

Thank You Simon N. Reynolds Twitter: @simonnreynolds http://www.simonreynolds.com.au