Your SlideShare is downloading. ×
Conversion Optimisation: How to Maximise Your Website
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Conversion Optimisation: How to Maximise Your Website

399
views

Published on

Presentation on Conversion Optimisation, How to maximise your website. Why spend thousands on increasing your traffic when small changes can increase your revenue dramatically.

Presentation on Conversion Optimisation, How to maximise your website. Why spend thousands on increasing your traffic when small changes can increase your revenue dramatically.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
399
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Website Conversion
    • How to maximise your website!
  • 2. What is conversion?
      • Getting a website visitor to complete a certain task
      • All companies have a definition of success
      • Different for a Retailer, Blog, News Site etc
      • Soft Conversions
  • 3. Why do we care about conversion?
      • $$
      • Increase Conversion rate from 2% -> 4% = 100% increase in conversion
      • 100% increase in conversion = 100% increase in revenue.
      • Its much easier to double your business by doubling your conversion rate than by doubling your traffic.
  • 4. Why don’t people convert?
      • Only “researching”
      • Don’t trust you
      • Don’t need your product/service
      • Don’t understand you
      • All objections haven’t been overcome
      • Too much risk
      • They got bored
      • They liked your competitor
  • 5. Conversion
      • Willing and Able = Persuasion and Usability
  • 6. Willing and Able
      • Persuasion
      • Convincing people
      • Understanding consumer behaviour
      • Generating demand
  • 7. “Persuasion Architecture”
      • Conceptualised from the customer perspective
      • There is no average user
        • Personas
          • Competitive
          • Spontaneous
          • Humanistic
          • Methodical
  • 8. Willing and Able
    • Usability
    • Sign Up Forms
    • Making it easy to use
  • 9. Best Practices
    • Obvious call to action
    • Reduce the clutter
    • Write compelling copy
    • Be credible
    • Meet expectations
  • 10.  
  • 11.  
  • 12. Now that we have learnt the best practices we are finished right?
  • 13. Wrong!
  • 14. Optimising Conversion!
    • No two businesses are the same
    • Its impossible to guess what is going to work for your customers
    • testing is king.. you hypothesise but then test.. You will ALWAYS be surprised
    • Don’t let it hurt your ego when you get it wrong
  • 15. Testing
    • Types of Testing
      • A/B Testing
      • Multivariate
    • What do we test?
      • Design, Headlines, Buttons, Colours etc
  • 16. Test Everything
  • 17. Examples
  • 18. 1. Free Trial 2. Sign-up for a free trial 3. BUY NOW!!!!!!! 4. See Plans and Pricing
  • 19. 200% Increase in Conversions!
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Improvement of 40.6% over the control, An additional 2.8M email address on avg donating $21 each
  • 25. whichtestwon.com
  • 26. Conversion Summary
    • Willing and Able
    • Every visitor to your website is an opportunity.
    • Use best practices to create the control
    • Question assumptions
    • Hypothesise and Test
    • Listen to the results!
  • 27. Thanks. Simon N. Reynolds @ simonnreynolds simonreynolds. com.au