Social Networking The 'next big thing' Building a website doesn't guarantee traffic Using social-networking media doesn't guarantee traffic either Careful strategic forethought is needed: market research, marketing effort, sales tactic Engage audience Get their attention Involve them Isn't this what you also did before the internet?

The 'next big thing'

Building a website doesn't guarantee traffic

Using social-networking media doesn't guarantee traffic either

Careful strategic forethought is needed: market research, marketing effort, sales tactic

Engage audience

Get their attention

Involve them

Isn't this what you also did before the internet?

Applications Know your media Facebook, Twitter, Blogger etc. Each has a specific purpose How to build your brand Nothing works in isolation Need an integrated strategy Need to IDENTIFY then ENGAGE your market Offer something unique and valuable...

Know your media

Facebook, Twitter, Blogger etc.

Each has a specific purpose

How to build your brand

Nothing works in isolation

Need an integrated strategy

Need to IDENTIFY then ENGAGE your market

Offer something unique and valuable...

Wildiaries Wildiaries is an application , not a website Built using Ruby on Rails Mature, stable and robust The app. behind a number of free Beta sites 2 years market research and software devpt. so far Designed to facilitate networking & promotion Very flexible design platform (ready incorporation of iphone apps, twitter feeds, XML feeds etc)

Wildiaries is an application , not a website

Built using Ruby on Rails

Mature, stable and robust

The app. behind a number of free Beta sites

2 years market research and software devpt. so far

Designed to facilitate networking & promotion

Very flexible design platform (ready incorporation of iphone apps, twitter feeds, XML feeds etc)

Opportunity Social-networking potential growing every year Wildiaries is unique nature-based application Incorporates cutting-edge social-networking concepts, applied to nature-based activities Market for nature-based initiatives wide-open Many websites fail (too introspective)...opportunity for ambassadors to step in with assistance & glean early benefits Advantage of being the first - scope for rapid expansion and exposure to large untapped market Lots of flexibility to be creative

Social-networking potential growing every year

Wildiaries is unique nature-based application

Incorporates cutting-edge social-networking concepts, applied to nature-based activities

Market for nature-based initiatives wide-open

Many websites fail (too introspective)...opportunity for ambassadors to step in with assistance & glean early benefits

Advantage of being the first - scope for rapid expansion and exposure to large untapped market

Lots of flexibility to be creative

Benefits Can significantly extend your brand marketing Makes best use of existing social-networking media ACTIVE engagement of your target market for sales Testimonials, reviews and viral marketing opportunities Existing stable structure with lots of creative marketing opportunities (iphone apps, etc) Team of experienced associates including social media design and software development

Can significantly extend your brand marketing

Makes best use of existing social-networking media

ACTIVE engagement of your target market for sales

Testimonials, reviews and viral marketing opportunities

Existing stable structure with lots of creative marketing opportunities (iphone apps, etc)

Team of experienced associates including social media design and software development