Wildiaries Presentation

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    Wildiaries Presentation - Presentation Transcript

    1. Social Networking
      • The 'next big thing'
      • Building a website doesn't guarantee traffic
      • Using social-networking media doesn't guarantee traffic either
      • Careful strategic forethought is needed: market research, marketing effort, sales tactic
        • Engage audience
        • Get their attention
        • Involve them
      • Isn't this what you also did before the internet?
    2. Applications
      • Know your media
        • Facebook, Twitter, Blogger etc.
        • Each has a specific purpose
      • How to build your brand
        • Nothing works in isolation
        • Need an integrated strategy
        • Need to IDENTIFY then ENGAGE your market
        • Offer something unique and valuable...
    3. Wildiaries
      • Wildiaries is an application , not a website
        • Built using Ruby on Rails
        • Mature, stable and robust
      • The app. behind a number of free Beta sites
      • 2 years market research and software devpt. so far
      • Designed to facilitate networking & promotion
      • Very flexible design platform (ready incorporation of iphone apps, twitter feeds, XML feeds etc)
    4. Opportunity
      • Social-networking potential growing every year
      • Wildiaries is unique nature-based application
      • Incorporates cutting-edge social-networking concepts, applied to nature-based activities
      • Market for nature-based initiatives wide-open
      • Many websites fail (too introspective)...opportunity for ambassadors to step in with assistance & glean early benefits
      • Advantage of being the first - scope for rapid expansion and exposure to large untapped market
      • Lots of flexibility to be creative
    5. Benefits
      • Can significantly extend your brand marketing
      • Makes best use of existing social-networking media
      • ACTIVE engagement of your target market for sales
      • Testimonials, reviews and viral marketing opportunities
      • Existing stable structure with lots of creative marketing opportunities (iphone apps, etc)
      • Team of experienced associates including social media design and software development
    SlideShare Zeitgeist 2009

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    Wildiaries is social networking for nature, landsca more

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