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Thoughts on Online Personal Branding
 

Thoughts on Online Personal Branding

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Slides explaining the concept of online personal branding delivered to Vlerick graduates in November 2011...

Slides explaining the concept of online personal branding delivered to Vlerick graduates in November 2011...

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    Thoughts on Online Personal Branding Thoughts on Online Personal Branding Presentation Transcript

    • Personal branding online
    • Who I am• Simon McDermott @simonmc• Graduated from Vlerick in 2003 IMBA• Co-Founded Attentio in 2004 – Monitoring social media for brands• Founded New Media Cloud in 2009 – Advising companies and people on social media • Personal branding, Reputation monitoring• Mentor at Founder Institute, Director of Jam Publishing
    • What we will cover today• Why online personal branding is important?• Definitions• Different use cases, stories• Tools• Personal objectives & Go forward
    • Traditional definition of brandA brand is a perception or emotion,maintained by a buyer or prospective buyer,describing the experience related to doingbusiness with an organization or consuming itsproducts and services.
    • A perception or emotion, maintained bysomebody other than you. Describes the totalexperience of having a relationship with you.
    • A lesson in brand value€4 €.80
    • Source: Hajj Fleming
    • Why online is so important? • Competing names
    • Why online is so important• People check you out...• And that’s a good thing!
    • Why online is so important• Recruitment paradigm shift – Recruiters live on LinkedIN, Viadeo etc.
    • Stories from online personal branding• The non-existent – Most people • “The egg”
    • The over sharer
    • The Player– Has own personal web site– Uses about.me– Thousands of followers– May speak a lot at events Gary Vaynerchuk– But not illustrative of most people...– But worth looking at how they do it and benefit of being guru at something, one thing!
    • My experience• Having a social media profile is valuable – Don’t over do it – Tempting to waste time updating or browsing • Like a party you don’t want to leave!• Much of your network is developed offline – Events, Sport, Friends• Recent example of a paid consulting project – Reality is cross over from social media to old fashioned network
    • The tools
    • KARATE belts• In steps – 1. White: Basic, minimum • LinkedIn profile, checks online by searching Google – 2. Green: Developing • LinkedIn, Twitter ID, Facebook rules – 3. Black: Personal Brand Fiend • LinkedIn, Twitter, Facebook, Own web site (e.g. about.me), brainstorms with people on their “brand values”, checks their reputation online
    • Going forward: Budget• From 0 to $1,000 – Mostly time...• About.me is free, so is LinkedIN, Twitter etc. – LinkedIn premium may be interesting• Maybe paying someone to take a good picture?• Perhaps coaching but try and get your company to pay ;)
    • Going forward: Warnings• Make sure personal life is what you want to show, you own your brand – Argentinean Rugby story• Make it work for you and your objectives! – New job, want to share with network etc.• Different parts of you for different social networks!• You are always more that what you show online...People know this
    • Key Takeaways from today• Check your online brand – Search your name and colleagues• Own your name – Buy a domain name, get @Twitter, start your LinkedIn and/or Viadeo• Learn some social media etiquette – Twitter (RT, HT, @ versus D), Facebook Likes – LinkedIn updates tied to Twitter (not other way around)• Decide what time you can give to it and frequently change your status – Even a few times per month! – SHARE USEFUL CONTENT, IT WILL COME BACK TO YOU...
    • Thank you• Contact me simon@newmediacloud.com