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Increasing your Klout
 

Increasing your Klout

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A simple presentation explaining what Klout is and how to improve your Klout score by increasing your online influence. Written by Simon McDermott (@simonmc and @kloutbait)

A simple presentation explaining what Klout is and how to improve your Klout score by increasing your online influence. Written by Simon McDermott (@simonmc and @kloutbait)

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    Increasing your Klout Increasing your Klout Presentation Transcript

    • How to increase your
    • What is Klout?
      • Klout, with your permission,
      • accesses your Twitter, Facebook
      • and LinkedIn information to
      • assess the influence you have
      • online
      • Scores range from 1-100
      • 20-40 is a reasonable score, 40 or above are well networked people, 70 or above is for very active, celebrities etc.
    • Why is it important?
      • Klout negotiates deals with advertisers who then offer
      • free stuff to influential people
        • E.g. Spotify, Disney
      • Klout is a “currency” that retailers and employers may use, to see who is influential online
      • Klout is partnering with services like Foursquare , so best deals may come with a good score
    • What impacts the score
      • No. of followers talking with you
        • Respond or like Facebook posts
        • @reply you or Re-tweet your tweets
      • Activity levels
        • Users notice a drop in score when they go on holiday
      • Interaction with influencers
        • Klout scores do best when you are conversing with people with high Klout scores and they respond
      *Obviously President Obama is more influential, Klout rewards engagement
    • How to increase your score?
      • Step 1:
        • Content strategy
          • Pick the topics you love and know most about
          • Focus on tweeting these topics and use hashtags i.e. #bedandbreakfast #ecology #tourism
          • Being known for a niche improves likelihood of re-tweet and likes. You will also get content forwarded to you which you can then share.
          • In Facebook, simple is best, posting pictures or small updates often create most interaction
            • Facebook is normally more personal that twitter and your content will reflect that
    • How to increase your score?
      • Step 2:
        • Influencer strategy
          • Who is most influential in your network
          • Seesmic has Klout scores per tweet or Tweepi (premium) enables you to sort followers by Klout
          • Engage in conversation with the influential (scores over 40)
          • Be real...Don’t talk just to have a better Klout score...
    • How to increase your score?
      • Step 3:
        • Get outside and get networking
          • The best way to get higher Klout is to get a better network i.e. Get business cards
          • What events are in your neighbourhood that have good online connections
            • i.e. Social media events, speaking occasions, trade shows
          • Justin Bieber and Obama didn’t get a high Klout score from behind a PC (I’m guessing they don’t know it exists...)
    • How to increase your score?
      • Step 4:
        • Time and reflection
          • Be patient and be realistic
            • My 800 LinkedIn connections took 7 years,
            • 1,200 followers to 1,300 followers took one year
            • I don’t try and increase Facebook friends to have a higher Klout (that’s crazy)
          • A score of 40+ will be in top 50% comfortably and maintaining a score over 60-70 is a lot of work, make sure it is worth it!!!
    • Going forward
      • Check out
        • http://corp.klout.com/blog/2011/07/klout-stars-jay-baer/
        • http://kloutbait.tumblr.com/post/7222740398/improving-online-influence-step-2
      • Follow @kloutbait on Twitter
      • Personal coaching
        • If you want a one hour session and a one page plan to increase your online influence contact us at [email_address] , cost starts at $199 for individuals and $999 for corporate clients
    • Finally! Keep it in perspective ;)