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Eurocomm results smcd

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EuroComm follow up presentation

EuroComm follow up presentation

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  • 1. Listening to the buzz atEuroComm 2013© 2013 Brandwatch | www.brandwatch.com
  • 2. Brandwatch social media monitoring© 2013 Brandwatch | www.brandwatch.com 2We had a great event and would recommend it to fellow communicators,it was fun and beautifully diverse. We monitored the buzz with theBrandwatch tool in publicly available social media for the termsEurocomm OR @eurocomm OR #eurocomm OR (IABC AND Europe)*95%+ of the buzzwas from Twitter
  • 3. Social media is disruptive…© 2013 Brandwatch | www.brandwatch.com 3
  • 4. © 2013 Brandwatch | www.brandwatch.com 41. @simplycomm 2. @CelineSchill 3. @Claudia_v_Top 3 Twitter Sharers
  • 5. EuroComm mentions by people who are generallyinfluential (ranked by Kred score)© 2013 Brandwatch | www.brandwatch.com 5*Sentiment isn’t negative about the event per se, just that the language used was “emotive”
  • 6. If you want impact, it helps to be there and tweet(Ranked by Brandwatch impact score)© 2013 Brandwatch | www.brandwatch.com 6*Sentiment isn’t negative about the event per se, just that the language used was “emotive”
  • 7. These twitter handles have some serious reach© 2013 Brandwatch | www.brandwatch.com 7
  • 8. And #EuroComm just shy of the million potentialimpressions© 2013 Brandwatch | www.brandwatch.com 8
  • 9. In Conclusion© 2013 Brandwatch | www.brandwatch.com 9•  There was plenty of social media conversations and thevast majority was through twitter•  Social media has some serious reach at an event like this•  The buzz was generally very positive•  People liked the variety of the speakers and sharing wasdone by people outside the event•  The social part was key, genuine off-line social media atrestaurants and bars ;)
  • 10. 10Email/ simonm@brandwatch.comWeb/ +44 7738 770061Twitter/ @simonmc© 2013 Brandwatch | www.brandwatch.comContact

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