Social Media for My Business

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Presented to Kawana Chamber of Commerce "Working the Web" information technology day.

Presented to Kawana Chamber of Commerce "Working the Web" information technology day.

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  • 1. Social Media for My Business By www.SimonMaselli.com
  • 2. 1-6 Facebook Facts 1. Al Pacino’s face was on the original Facebook homepage 2. One early Facebook function was a file sharing service 3. The first “Work Networks” as well as the original educational networks  included Apple and Microsoft 4. The meaning of the term poke has never been defined 5. The average Facebook user has 130 friends 6. There is an ‘App’ to see what’s on the Facebook cafe menu
  • 3. WHO IS SIMON MASELLI 16 YEARS IN ASX100 COMPANIES
  • 4. What Does Simon Maselli Do? Training & Coaching (http://simonsbiggerbite.com) Magnetic Sales, Magnetic Customer Service, Magnetic Copywriting Magnetic Leadership, Supervising, Stress Management NLP & How to get a Bigger Bite out of Life Social Media & Personal Branding (http://simonmaselli.com) Project Management (http://myworth.com.au)
  • 5. Outline for Today Social Media Why Use Social Media? + Video What Makes a Great Campaign + Video Simple 7 Step Social Media Strategy Emerging Trends in Social Media Questions
  • 6. Why Use Social Media?
  • 7. IS SOCIAL MEDIA A FAD? THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)
  • 8. OUTBOUND MARKETING GRAB - HOLD ATTENTION - HOPE
  • 9. INBOUND MARKETING GIVE - BUILD RELATIONSHIP - PERMISSION
  • 10. RETHINK MARKETING USE YOUR BRAINS - NOT YOUR BUDGET
  • 11. LONG TERM STATS FROM ALEXIA GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK
  • 12. WHAT DETERMINES ONLINE SUCCESS WHERE DOES SOCIAL MEDIA FIT IN?
  • 13. 5 BIG reasons to use Social Media Marketing Exposure/Brand Awareness Customer Service Networking/Sales Opportunities Backlinks/Traffic Market Intelligence
  • 14. 7-12 Facebook Facts 7. Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard Graduate” when in fact he didn’t graduate (apparently his reply is that “there isn’t a setting for dropout”) 8. California is huge on Facebook with over 15 million users (41% of the population) 9. Australian’s spend more time per month on Facebook than any other country at over 7 hours on average 10.A Facebook employee hoodie sold for $4,000 on eBay 11.Facebook has over 500 million users 12.Facebook has added over 400 million users in less than 2 years
  • 15. What makes a Great Social Media Campaign? ROI?
  • 16. 1. THE BLAIR WITCH PROJECT $22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
  • 17. 2. BLENDTEC - WILL IT BLEND? HOME SALES OF BLENDERS INCREASED BY OVER 700%
  • 18. 3. OLD SPICE SOCIAL MEDIA CAMPAIGN 107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
  • 19. Other Social Media Campaigns Worth a “Tweet” Hotmail - First Integration of Email & Social Media Barack Obama Presidential Election - Able to “Contribute” right from Social Media Tourism Queensland “Perfect Job” - Viewed 2.3 million times in two weeks
  • 20. Top 5 Goals of a Social Media Campaign Improve Search Engine Ranking Increase Brand Awareness Increase Positive Brand Mentions Online Improve Customer Service & Satisfaction Earn More Sales
  • 21. Top 5 Mistakes of a Social Media Campaign Not or Barely Monitoring (Amazon) Down Sourcing to Junior Staff Fast beats Perfect (Dominos) Faking It! (Walmart) Having an “Off” Switch
  • 22. SOCIAL MEDIA RETURN ON INVESTMENT VIDEO COURTESY OF SOCIALNOMICS
  • 23. 13-18 Facebook Facts 13.If  Facebook were a country it would be the 3rd largest 14.Facebook was initially bank-rolled by Peter Thiel the co- founder of PayPal for $500,000 15.Facebook was almost shut down by a lawsuit by ConnectU who claimed that Zuckerburg stole the idea and Technology for Facebook (the issue was settled out of court) 16.50% of users are on the site every day 17.70% of users live outside the USA 18.Facebook is available in 70 different languages
  • 24. 7 Step Social Media Strategy
  • 25. Pre-Requisites What Do you Sell? What is your Target Market? How can you link your product to this market?
  • 26. 1. Establish your Website and a Blog What is your Target Market?Your website should be separate from your blog to maximize rankings on the search engines (double listings) and to ensure your blog is not confused with a sales type site. Remember we want to establish you as a friend or colleague in the eyes of the prospect. Your blog should provide useful information about you, your products and your services.
  • 27. 2. Establish Profiles on the “Golden Triangle” Facebook, Twitter & Linkedin Fully complete the information on all of these profiles and ensure that it provides a consistent message across networks. Customize each of these profiles to provide a consistent look and feel to provide customer familiarity with your brand
  • 28. 3. Automate your Blog RSS feed Use simple and free tools to automate the feed from your blog to each of these networks. By completing this the information that you provide will be replicated 300% for greater exposure.
  • 29. 4. Facebook Profile Set-up your Facebook business profile as a Page as opposed to a group or personal profile. This will ensure maximum exposure to the search engines and will not limit you in future growth of your fan base. Create a customized landing page including a call to action to like your page as well as providing an email opt in opportunity for an additional marketing source. Create a customized profile badge of your business that provides sufficient information to allow someone to decide if your are a friend or colleague at first glance. Do not get caught in the crowd.
  • 30. 5. Twitter Profile Create a Twitter profile with a simple short code name for your business Create a customized profile background of your business that provides sufficient information to allow someone to decide if your are a friend or colleague at first glance. Do not get caught in the crowd. Follow industry leaders in your niche.
  • 31. 6. Linkedin Profile Complete the full profile on linked in. Yes this is time consuming but well worth the effort. Join communities of industry leaders in your niche.
  • 32. 7. Join the Conversation The key to social media is your interaction with your followers. Create a Facebook competition or event that users can interact with Setup Twitter on your mobile, iPad and laptop and Start Tweeting Join in on linked in conversations and become a recognized leader in your Industry. Install and Use TweetDeck or HootSuite
  • 33. 19-24 Facebook Facts 19.It is the second biggest website by traffic behind Google 20.Yahoo offered Facebook $1 billion which Mark Zuckerburg refused 21.Facebook is now valued between $7.9 – $11 billion 22.Most Popular Facebook page is Michael Jackson (Simpsons is second) 23.Monthly time spent on Facebook is 8.3 billion hours 24.Total number of  of active applications: 550,000 plus and growing daily
  • 34. Emerging Trends
  • 35. LOCATION BASED SERVICES FOURSQUARE, FACEBOOK PLACES, GOWALLA
  • 36. LEVERAGE EXISTING CLIENT BASE APPLE’S PING TO TAKE ON MYSPACE MUSIC
  • 37. NEW ADVERTISING PLATFORMS FACEBOOK CREDITS, TWITTER FEATURED TWEETS, PLENTY OF FISH
  • 38. SOCIAL MEDIA GAMES VIRTUAL PRODUCTS - ZYNGA
  • 39. GOOGLE TO KEEP ON FAILING AT SOCIAL MEDIA ITS NOT IN THEIR DNA
  • 40. 25-30 Facebook Facts 25.Women aged 55 and up are the fastest growing Facebook demographic in the USA 26.Facebook makes money through advertising  and virtual products 27.This year Facebook is  on track to generate sales of over $1 billion 28.In Australia court notices can be served through Facebook 29.A Facebook court summons in Australia is considered legally binding 30.Facebook has become so popular psychologists identified a new mental health disorder “Facebook Addiction Disorder”
  • 41. Questions http://simonmaselli.com/blog http://facebook.com/simonmasellifan http://twitter.com/simonmaselli http://youtube.com/simonmaselli http://au.linkedin.com/in/simonmaselli