Advertising 2011 & Beyond
What Does Simon
Maselli Do?
Training & Coaching (http://simonsbiggerbite.com)
Magnetic Sales, Magnetic Customer Service, M...
Outline for Today
Social Media
Marketing Changes
What Makes a Great Campaign + Video
Simple 7 Step Social Media Strategy
E...
OUTBOUND MARKETING
GRAB - HOLD ATTENTION - HOPE
INBOUND MARKETING
GIVE - BUILD RELATIONSHIP - PERMISSION
RETHINK MARKETING
USE YOUR BRAINS - NOT YOUR BUDGET
Why Use Social Media?
IS SOCIAL MEDIA A FAD?
THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)
LONG TERM STATS FROM ALEXIA
GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK
5 BIG reasons to use
Social Media Marketing
Exposure/Brand Awareness
Customer Service
Networking/Sales Opportunities
Backl...
What makes a Great Social
Media Campaign? ROI?
1. THE BLAIR WITCH PROJECT
$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
2. BLENDTEC - WILL IT BLEND?
HOME SALES OF BLENDERS INCREASED BY OVER 700%
3. OLD SPICE SOCIAL MEDIA CAMPAIGN
107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
4. HOTMAIL
FIRST INTEGRATION OF EMAIL AND SOCIAL MEDIA
4. BARACK OBAMA PRESIDENTIAL CAMPAIGN
CONTRIBUTIONS FROM SOCIAL MEDIA WON THE ELECTION
SOCIAL MEDIA RETURN ON INVESTMENT
VIDEO COURTESY OF SOCIALNOMICS
Top 5 Goals of a Social
Media Campaign
Improve Search Engine Ranking
Increase Brand Awareness
Increase Positive Brand Ment...
Top 5 Mistakes of a
Social Media Campaign
Not or Barely Monitoring (Amazon)
Down Sourcing to Junior Staff
Fast beats Perfe...
7 Step Social Media
Strategy
Pre-Requisites
What Do you Sell?
What is your Target Market?
How can you link your product to this market?
1. Establish your
Website and a Blog
What is your Target Market?Your website should
be separate from your blog to maximize...
2. Establish Profiles on
the “Golden Triangle”
Facebook, Twitter & Linkedin
Fully complete the information on all of these
...
3. Automate your Blog
RSS feed
Use simple and free tools to automate the feed
from your blog to each of these networks. By...
4. Facebook Profile
Set-up your Facebook business profile as a Page as
opposed to a group or personal profile. This will ensu...
5. Twitter Profile
Create a Twitter profile with a simple short code
name for your business
Create a customized profile backg...
6. Linkedin Profile
Complete the full profile on linked in. Yes this is
time consuming but well worth the effort.
Join commu...
7. Join the Conversation
The key to social media is your interaction with your
followers.
Create a Facebook competition or...
Social Media Strategy
$497
Emerging Trends 2011
LOCATION BASED SERVICES OVERTAKE TWITTER
FOURSQUARE, FACEBOOK PLACES, GOWALLA
LEVERAGE EXISTING CLIENT BASE
APPLE’S PING TO TAKE ON MYSPACE MUSIC
NEW ADVERTISING PLATFORMS
FACEBOOK CREDITS, TWITTER FEATURED TWEETS, PLENTY OF FISH
SOCIAL MEDIA GAMES
VIRTUAL PRODUCTS - ZYNGA
GOOGLE TO KEEP ON FAILING AT SOCIAL MEDIA
ITS NOT IN THEIR DNA
Social Media Training
14th December
$197
http://simonmaselli.com/blog
http://facebook.com/simonmasellifan
http://twitter.com/simonmaselli
http://youtube.com/simonm...
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Marketing 2011 and Beyond

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Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?

We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.

Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.

Do you have what it takes to get ahead of the pack?

Published in: Business, Technology
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Marketing 2011 and Beyond

  1. 1. Advertising 2011 & Beyond
  2. 2. What Does Simon Maselli Do? Training & Coaching (http://simonsbiggerbite.com) Magnetic Sales, Magnetic Customer Service, Magnetic Copywriting Magnetic Leadership, Supervising, Stress Management NLP & How to get a Bigger Bite out of Life Social Media & Personal Branding (http://simonmaselli.com) Project Management (http://myworth.com.au)
  3. 3. Outline for Today Social Media Marketing Changes What Makes a Great Campaign + Video Simple 7 Step Social Media Strategy Emerging Trends in Social Media Questions
  4. 4. OUTBOUND MARKETING GRAB - HOLD ATTENTION - HOPE
  5. 5. INBOUND MARKETING GIVE - BUILD RELATIONSHIP - PERMISSION
  6. 6. RETHINK MARKETING USE YOUR BRAINS - NOT YOUR BUDGET
  7. 7. Why Use Social Media?
  8. 8. IS SOCIAL MEDIA A FAD? THE NUMBERS SIMPLY CANNOT BE IGNORED (SOCIALNOMICS)
  9. 9. LONG TERM STATS FROM ALEXIA GLOBAL PAGEVIEWS FOR GOOGLE AND FACEBOOK
  10. 10. 5 BIG reasons to use Social Media Marketing Exposure/Brand Awareness Customer Service Networking/Sales Opportunities Backlinks/Traffic Market Intelligence
  11. 11. What makes a Great Social Media Campaign? ROI?
  12. 12. 1. THE BLAIR WITCH PROJECT $22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
  13. 13. 2. BLENDTEC - WILL IT BLEND? HOME SALES OF BLENDERS INCREASED BY OVER 700%
  14. 14. 3. OLD SPICE SOCIAL MEDIA CAMPAIGN 107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
  15. 15. 4. HOTMAIL FIRST INTEGRATION OF EMAIL AND SOCIAL MEDIA
  16. 16. 4. BARACK OBAMA PRESIDENTIAL CAMPAIGN CONTRIBUTIONS FROM SOCIAL MEDIA WON THE ELECTION
  17. 17. SOCIAL MEDIA RETURN ON INVESTMENT VIDEO COURTESY OF SOCIALNOMICS
  18. 18. Top 5 Goals of a Social Media Campaign Improve Search Engine Ranking Increase Brand Awareness Increase Positive Brand Mentions Online Improve Customer Service & Satisfaction Earn More Sales
  19. 19. Top 5 Mistakes of a Social Media Campaign Not or Barely Monitoring (Amazon) Down Sourcing to Junior Staff Fast beats Perfect (Dominos) Faking It! (Walmart) Having an “Off” Switch
  20. 20. 7 Step Social Media Strategy
  21. 21. Pre-Requisites What Do you Sell? What is your Target Market? How can you link your product to this market?
  22. 22. 1. Establish your Website and a Blog What is your Target Market?Your website should be separate from your blog to maximize rankings on the search engines (double listings) and to ensure your blog is not confused with a sales type site. Remember we want to establish you as a friend or colleague in the eyes of the prospect. Your blog should provide useful information about you, your products and your services.
  23. 23. 2. Establish Profiles on the “Golden Triangle” Facebook, Twitter & Linkedin Fully complete the information on all of these profiles and ensure that it provides a consistent message across networks. Customize each of these profiles to provide a consistent look and feel to provide customer familiarity with your brand
  24. 24. 3. Automate your Blog RSS feed Use simple and free tools to automate the feed from your blog to each of these networks. By completing this the information that you provide will be replicated 300% for greater exposure.
  25. 25. 4. Facebook Profile Set-up your Facebook business profile as a Page as opposed to a group or personal profile. This will ensure maximum exposure to the search engines and will not limit you in future growth of your fan base. Create a customized landing page including a call to action to like your page as well as providing an email opt in opportunity for an additional marketing source. Create a customized profile badge of your business that provides sufficient information to allow someone to decide if your are a friend or colleague at first glance. Do not get caught in the crowd.
  26. 26. 5. Twitter Profile Create a Twitter profile with a simple short code name for your business Create a customized profile background of your business that provides sufficient information to allow someone to decide if your are a friend or colleague at first glance. Do not get caught in the crowd. Follow industry leaders in your niche.
  27. 27. 6. Linkedin Profile Complete the full profile on linked in. Yes this is time consuming but well worth the effort. Join communities of industry leaders in your niche.
  28. 28. 7. Join the Conversation The key to social media is your interaction with your followers. Create a Facebook competition or event that users can interact with Setup Twitter on your mobile, iPad and laptop and Start Tweeting Join in on linked in conversations and become a recognized leader in your Industry. Install and Use TweetDeck or HootSuite
  29. 29. Social Media Strategy $497
  30. 30. Emerging Trends 2011
  31. 31. LOCATION BASED SERVICES OVERTAKE TWITTER FOURSQUARE, FACEBOOK PLACES, GOWALLA
  32. 32. LEVERAGE EXISTING CLIENT BASE APPLE’S PING TO TAKE ON MYSPACE MUSIC
  33. 33. NEW ADVERTISING PLATFORMS FACEBOOK CREDITS, TWITTER FEATURED TWEETS, PLENTY OF FISH
  34. 34. SOCIAL MEDIA GAMES VIRTUAL PRODUCTS - ZYNGA
  35. 35. GOOGLE TO KEEP ON FAILING AT SOCIAL MEDIA ITS NOT IN THEIR DNA
  36. 36. Social Media Training 14th December $197
  37. 37. http://simonmaselli.com/blog http://facebook.com/simonmasellifan http://twitter.com/simonmaselli http://youtube.com/simonmaselli http://au.linkedin.com/in/simonmaselli Questions

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