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What makes a Great Social
Media Campaign? ROI?
1. THE BLAIR WITCH PROJECT
$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
2. BLENDTEC - WILL IT BLEND?
HOME SALES OF BLENDERS INCREASED BY OVER 700%
3. OLD SPICE SOCIAL MEDIA CAMPAIGN
107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
Other Social Media
Campaigns Worth a “Tweet”

Hotmail
- First Integration of Email & Social Media

Barack Obama Presidenti...
Top 5 Goals of a Social
    Media Campaign
Improve Search Engine Ranking

Increase Brand Awareness

Increase Positive Bran...
Top 5 Mistakes of a
Social Media Campaign
Not or Barely Monitoring (Amazon)

Down Sourcing to Junior Staff

Fast beats Per...
SOCIAL MEDIA RETURN ON INVESTMENT
VIDEO COURTESY OF SOCIALNOMICS
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Great social media campaigns

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Transcript of "Great social media campaigns"

  1. 1. What makes a Great Social Media Campaign? ROI?
  2. 2. 1. THE BLAIR WITCH PROJECT $22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
  3. 3. 2. BLENDTEC - WILL IT BLEND? HOME SALES OF BLENDERS INCREASED BY OVER 700%
  4. 4. 3. OLD SPICE SOCIAL MEDIA CAMPAIGN 107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
  5. 5. Other Social Media Campaigns Worth a “Tweet” Hotmail - First Integration of Email & Social Media Barack Obama Presidential Election - Able to “Contribute” right from Social Media Tourism Queensland “Perfect Job” - Viewed 2.3 million times in two weeks
  6. 6. Top 5 Goals of a Social Media Campaign Improve Search Engine Ranking Increase Brand Awareness Increase Positive Brand Mentions Online Improve Customer Service & Satisfaction Earn More Sales
  7. 7. Top 5 Mistakes of a Social Media Campaign Not or Barely Monitoring (Amazon) Down Sourcing to Junior Staff Fast beats Perfect (Dominos) Faking It! (Walmart) Having an “Off” Switch
  8. 8. SOCIAL MEDIA RETURN ON INVESTMENT VIDEO COURTESY OF SOCIALNOMICS
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