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  • 1. NLP  in  a  Business  Context I  often  hear  the  question  “Can  I  use  NLP  on  someone  for  Business”.   My  response  is  always  the  same.  NLP  is  not  something  you  do  “on”  someone;  it  is   something  you  do  “with”  someone. Nuero  Linguistic  Programming  (NLP)  is  a  process  that  requires  communication.   NLP  is  a  tool  that  we  leverage  to  achieve  win-­‐win  outcomes  for  all  parties   involved  and  “system  ecology”  is  a  huge  part  of  modern  practices. In  a  business  context  NLP  is  applied  in  three  distinct  facets: Mindset According  to  Napoleon  Hill  (author  of  Think  and  Grow  Rich)  “Mindset  is  the  most   powerful  key  to  business  success.”  NLP  provides  the  framework  to  develop  such   a  powerful  mindset.  The  Nirst  step  to  unlock  this  power  is  to  eliminate  our   limiting  beliefs  and  behaviours.  Once  these  obstacles  have  been  removed  we  are   free  to  create  new  beliefs  that  will  beneNit  us  as  we  grow.   This  may  be  as  simple  as  a  visualisation  exercise  like  the  New  Behaviour   Generator.  Imagine  how  life  would  look  that  instead  of  saying  “that’s  too  hard”   we  say  to  ourselves  “how  can  I  make  this  easier”  and  NLP  allows  us  to  have  the   wisdom  to  see  life  through  these  eyes. Employee/Colleague  Motivation How  often  do  you  face  objection  in  everyday  business?  It  may  be  an  employee   wanting  to  take  leave  at  a  certain  time  or  a  colleague  disagreeing  with  your   proposal.  NLP  allows  us  to  present  out  ideas  and  model  of  the  world  in  a   constructive  manner  that  prospers  mutual  outcomes.  Early  NLPers  received  bad   reputation  from  excessive  use  of  the  Meta-­‐model  however  when  used  correctly   and  ecologically  this  is  exactly  one  of  the  tools  that  enable  us  to  achieve  success.   We  can  re-­‐frame  our  idea  and  present  it  wrapped  in  a  completely  new  context   that  makes  it  much  easier  to  accept. Sales/Marketing This  is  the  area  that  NLP  really  excels.  The  ability  to  inNluence  another’s  decisions   is  like  the  holy  grail  of  sales.  Simply,  All  humans  follow  some  sort  of  decision   strategy,  some  short  and  some  very  long.  NLP  allows  us  to  have  knowledge  and   the  sensory  acuity  to  understand  where  the  person  is  in  their  buying  strategy   and  guide  them  in  their  buying  process.  It’s  as  simple  as  when  you  notice  they  
  • 2. are  ready  to  buy,  let  them  buy,  if  they  require  more  information,  provide  them  the   information  then  let  them  buy;  it  puts  you  in  the  drivers  seat.   Remember  that  NLP  takes  into  context  the  persons  ecology  so  it  is  important  to   be  mindful  of  this  fact.   So  can  NLP  be  used  in  business?  Sure!  Can  it  be  used  to  inNluence  and  persuade   others?  You  betcha!  Is  NLP  manipulative?  You  answer  this.  If  a  hammer  in  a   tradesman’s  hand  can  build  something  magniNicent,  what  can  the  same  hammer   do  in  the  hands  of  a  thug? Who  is  Simon  Maselli? Simon spent the first 16 years of his career working in senior positions across some of Australias top ASX200 companies. He specialized in strategy and leadership before moving into project management. Simon last major project was a $1/2 Billion dollar manufacturing installation on the southern hemispheres largest pulp and paper site. Simon entrepreneurial pursuits have allowed him to enter into multiple industries across Australia including Manufacturing, Engineering, Hospitality, Entertainment, IT, Contracts Management, Events Planning and Adult Entertainment. Simon has presented at multiple public speaking events to audiences up to 1000 people Want  More?  http://simonmaselli.com/blog   Regards, Simon  Maselli Simon Maselli me@simonmaselli.com 043 144 0412 "I make you the expert in any field and show you how to get a bigger bite out of life. Guaranteed!" Facebook: http://facebook.com/simonmasellifan Twitter: http://twitter.com/simonmaselli Youtube: http://youtube.com/simonmaselli