What Do you Sell?
What is your Target Market?
How can you link your product to this market?
1. Establish your
Website and a Blog
What is your Target Market?Your website should
be separate from your blog to maximize rankings
on the search engines (double listings) and to
ensure your blog is not confused with a sales type
site. Remember we want to establish you as a
friend or colleague in the eyes of the prospect.
Your blog should provide useful information about
you, your products and your services.
2. Establish Proﬁles on
the “Golden Triangle”
Facebook, Twitter & Linkedin
Fully complete the information on all of these
proﬁles and ensure that it provides a consistent
message across networks.
Customize each of these proﬁles to provide a
consistent look and feel to provide customer
familiarity with your brand
3. Automate your Blog
Use simple and free tools to automate the feed
from your blog to each of these networks. By
completing this the information that you provide
will be replicated 300% for greater exposure.
4. Facebook Proﬁle
Set-up your Facebook business proﬁle as a Page as
opposed to a group or personal proﬁle. This will ensure
maximum exposure to the search engines and will not limit
you in future growth of your fan base.
Create a customized landing page including a call to action
to like your page as well as providing an email opt in
opportunity for an additional marketing source.
Create a customized proﬁle badge of your business that
provides sufﬁcient information to allow someone to decide if
your are a friend or colleague at ﬁrst glance. Do not get
caught in the crowd.
5. Twitter Proﬁle
Create a Twitter proﬁle with a simple short code
name for your business
Create a customized proﬁle background of your
business that provides sufﬁcient information to
allow someone to decide if your are a friend or
colleague at ﬁrst glance. Do not get caught in the
Follow industry leaders in your niche.
6. Linkedin Proﬁle
Complete the full proﬁle on linked in. Yes this is
time consuming but well worth the effort.
Join communities of industry leaders in your niche.
7. Join the Conversation
The key to social media is your interaction with your
Create a Facebook competition or event that users can
Setup Twitter on your mobile, iPad and laptop and Start
Join in on linked in conversations and become a recognized
leader in your Industry.
Install and Use TweetDeck or HootSuite