USING SOCIAL MEDIA ANALYTICS             TOINFORM INVESTMENT DECISIONS
This presentation is intended for discussion only. The views expressedaccurately reflect the personal views ofthe author, ...
The number of people that choose to  communicate using social mediaare measured in the 100’s of millions
900million users                Source:Wikipedia,,April2012
500million users                Source:Wikipedia,March2011
490million users                Source: Quora, January2011
124million users                Source: VKWebsite, August2012
160       100 million users                 Source:Wikipedia,November2011
300 480 268  million users                  Source:Wikipedia,November2011
41%…of consumers who use social media are  actually influenced by positive and negative comments about brands and    compa...
So we monitor, analyse and reporton our brand, products, customers         and competitors
www.edfenergy.com/energy-of-the-nation
www.metro.co.uk/olympics/907250-twitters-olympic-mood-beamed-to-world-from-edf-energy-london-eye
We can assess the nature of conversations     We can quantify conversations
We can estimate the     Impact     on sales
Negative sentiment has        most influence on sales          Neutral messages carry brand          messages – effective ...
Brands have an incentive to get involved in the social media processBrands should positively manage anything leading to ne...
•   People talk about brands and what they say affects sales•   Using social media enables consumers views to reach beyond...
SIMON J. RYAN                                                                              MOBILE:     +447 446 119 778   ...
Investing from social media analytics
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Investing from social media analytics

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Some slides that support most recent and next blog posts on making investment decisions based on social media analytics. You can find my blog at http://simonjryan.blogspot.co.uk/2012/09/making-investment-decisions-based-on.html

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  • ***Tag Cloud*** Customer Service, InsightKey Messages:1 - Extend existing DRU to one that covers the whole of the UK2- Listens to all messages and trends and Engages3- Hence monitoring what is being said in the social media space to:Engage and respond with customers and non-customers alike who have used social media for product queries, complaints or suggestionsEscalate thoughts circulating in social media on our industry, products and competitors. (through defined processes)
  • Key MessageHundreds of millions of users and growing – not a fad.Key Messages:1 – Since you entered the room, you will have seen the figures on the growth of social media2 – Social Media is not an emerging technology or opportunity – it is here, but it is still growing3 – Thus pilot 1 – what can we learn when we listen and engage through social media
  • Key MessageHundreds of millions of users and growing – not a fad.Key Messages:1 – Since you entered the room, you will have seen the figures on the growth of social media2 – Social Media is not an emerging technology or opportunity – it is here, but it is still growing3 – Thus pilot 1 – what can we learn when we listen and engage through social media
  • Key Messages596 customers engaged in dialogue with DRU resulted in 24% strong advocate posts.These regularly start with negative (detractor) comments and are now amplifying a positive (promotor) message.Reach of positive posts is huge – use example of Lady Gaga followers (Aviva Stadium)
  • Investing from social media analytics

    1. 1. USING SOCIAL MEDIA ANALYTICS TOINFORM INVESTMENT DECISIONS
    2. 2. This presentation is intended for discussion only. The views expressedaccurately reflect the personal views ofthe author, Simon Ryan. The author has not and will not receive any compensation for providing a specific recommendation or view in this presentation.
    3. 3. The number of people that choose to communicate using social mediaare measured in the 100’s of millions
    4. 4. 900million users Source:Wikipedia,,April2012
    5. 5. 500million users Source:Wikipedia,March2011
    6. 6. 490million users Source: Quora, January2011
    7. 7. 124million users Source: VKWebsite, August2012
    8. 8. 160 100 million users Source:Wikipedia,November2011
    9. 9. 300 480 268 million users Source:Wikipedia,November2011
    10. 10. 41%…of consumers who use social media are actually influenced by positive and negative comments about brands and companies on social media sites. Source:YouGov, April2012
    11. 11. So we monitor, analyse and reporton our brand, products, customers and competitors
    12. 12. www.edfenergy.com/energy-of-the-nation
    13. 13. www.metro.co.uk/olympics/907250-twitters-olympic-mood-beamed-to-world-from-edf-energy-london-eye
    14. 14. We can assess the nature of conversations We can quantify conversations
    15. 15. We can estimate the Impact on sales
    16. 16. Negative sentiment has most influence on sales Neutral messages carry brand messages – effective for reaching early adoptersPositive feelings are persuasive forbrands with have high recognition
    17. 17. Brands have an incentive to get involved in the social media processBrands should positively manage anything leading to negative situations
    18. 18. • People talk about brands and what they say affects sales• Using social media enables consumers views to reach beyond their immediate networks• Having an increased effect on sales• Their use of social media allows us to track and measure what is being said• This information can predict earnings …earnings drive share price
    19. 19. SIMON J. RYAN MOBILE: +447 446 119 778 E MAIL: SIMONRYAN.UK@GMAIL.COM TWITTER SIMONJRYAN BLOGSPOT SIMONJRYAN Twittermoodpredictsthestockmarket Thejunk sciencebehindthe‘TwitterHedgeFund’ JohanBollen,HuinaMao,Xiao-JunZeng BenShneidermanetal JournalofComputationalScience,2(1),March2011, Pages1-8 http://sellthenews.tumblr.com/post/21067996377/noitdoesnot Adynamicmodeloftheeffectofonlinecommunicationsonfirmsales Adynamicmodeloftheeffectofonlinecommunicationsonfirm RochesterCahan/YinLuo/Miguel-AAlvarez/JavedJussa/Zongye sales Chen/ShengWang GarrettP.Sonnier,LeighMcAlister,andOliverJ.Rutz https://www.recordedfuture.com/assets/SignalProcessing20111118.pd MarketingScienceJune2011mksc.1110.0642 fThis presentation is intended for discussion only. The views expressed accurately reflect the personal views of the author, Simon Ryan. The author has not and will not receive any compensation for providing a specific recommendation or view in this report.
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