About I manage marketing operations for our commercial & consumer business in UK, Germany, Central & Eastern Europe and Western Europe with the mandate to improve marketing efficiency and effectiveness.
A key part of my role is to lead and deliver large scale change management programmes to evolve and transform our marketing capabilities, enabling our marketers to deliver maximum business impact.
Recent projects include:
- WW: deploying a company-wide social listening capability
- Europe: Drive improved Marketing Return on Investment (ROI)
I am an avid follower of business, marketing, start up and technology press and very interested in social business and the disruption by digital with...