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November 25, 2013

we turn screens on
ABOUT US

© 2013 Glass Eye Screenworks. Proprietary and Confidential.
Glass Eye makes screen content that makes
your audience say “yes”

© 2013 Glass Eye Screenworks. Proprietary and Confident...
a few of our clients

© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!5
digital content

on-device
demos
© 2013 Glass Eye Screenworks. Proprietary and Confidential.

retail displays

mobile apps...
traditional content

web videos

tv spots
product launches
© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!7
OUR APPROACH

© 2013 Glass Eye Screenworks. Proprietary and Confidential.
we back up to

50,000 feet
© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!9
the Digisphere

© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!10
the Digisphere

© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!11
the Digisphere

© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!12
never chase
• when your product is

relevant, your customer
comes to you

• when your media is relevant,
your customer vol...
we deliver

•

•

ideation & writing

•

© 2013 Glass Eye Screenworks. Proprietary and Confidential.

experiential strateg...
STRATEGY

© 2013 Glass Eye Screenworks. Proprietary and Confidential.
integrate your
ecosystem
• create an integrated, consistent,
cohesive digital experience

• each part drives usage & engag...
maximize
sociability
• branded social media turns users into
brand advocates

• 92% of consumers trust earned media
compar...
consider retention

• users spend 2 hours a day with apps*
• 43% of app time is spent gaming, 26% social
networking, 2% pr...
leverage metrics

by driving users to interact with
screens, social media, and mobile
devices, we can track real usage of
...
OUR WORK

© 2013 Glass Eye Screenworks. Proprietary and Confidential.
AT&T Device Alive

Smartphone & Tablet Sales Demos
• entirely new in-store experience for
wireless carriers

• on-device s...
a retail standard

was born
• 2010 basic attract loops launched on
8 smartphones

• 2013 full-featured presentations
launc...
imitation the sinceres
form of flattery
• Verizon copied Device Alive in
the first year

© 2013 Glass Eye Screenworks. Pro...
imitation the sincerest
form of flattery
• Sprint & T-mobile have
followed suit

© 2013 Glass Eye Screenworks. Proprietary...
AT&T’s retail experience
we helped AT&T bridge a customer experience gap

© 2013 Glass Eye Screenworks. Proprietary and Co...
digital signage is
about context
the trick is creating an experience
that is 100% relevant and useful
to the consumer in t...
trade show loops
Porter-Cable
• designed to be seen and not

heard – and heard and not seen

• later made into :30 nationa...
meeting openers
BlackBerry 10 Launch
• “Power of 10” concept tracks

evolution of technical creativity for
developer audie...
DOOH touch-screens
Avalon Experiential Community
• way-finding
• directory
• calendar
• concierge

© 2013 Glass Eye Screen...
passive screens
Media Components
• traditional content
• interactive experiences
• push to online channels

© 2013 Glass E...
DOOH passive screens
New York & Co
• paid advertising on digital billboards

© 2013 Glass Eye Screenworks. Proprietary and...
DOOH walls
Enhance Your Environment
• serene countryscapes, snowflakes
falling on winterscape, etc

• gesture interactions...
digital ecosystem

© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!33
but enough about us...

© 2013 Glass Eye Screenworks. Proprietary and Confidential.

!34
Simon Cole

Director, Business Development
simon.cole@gesw.com
770-842-1782
@simonjcole
www.gesw.com

©2013 Glass Eye Scre...
Glass Eye Screenworks Credentials 2013
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Glass Eye Screenworks Credentials 2013

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The Credentials deck of the digital agency Glass Eye Screenworks. 2013

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Transcript of "Glass Eye Screenworks Credentials 2013"

  1. 1. November 25, 2013 we turn screens on
  2. 2. ABOUT US © 2013 Glass Eye Screenworks. Proprietary and Confidential.
  3. 3. Glass Eye makes screen content that makes your audience say “yes” © 2013 Glass Eye Screenworks. Proprietary and Confidential. !4
  4. 4. a few of our clients © 2013 Glass Eye Screenworks. Proprietary and Confidential. !5
  5. 5. digital content on-device demos © 2013 Glass Eye Screenworks. Proprietary and Confidential. retail displays mobile apps !6
  6. 6. traditional content web videos tv spots product launches © 2013 Glass Eye Screenworks. Proprietary and Confidential. !7
  7. 7. OUR APPROACH © 2013 Glass Eye Screenworks. Proprietary and Confidential.
  8. 8. we back up to
 50,000 feet © 2013 Glass Eye Screenworks. Proprietary and Confidential. !9
  9. 9. the Digisphere © 2013 Glass Eye Screenworks. Proprietary and Confidential. !10
  10. 10. the Digisphere © 2013 Glass Eye Screenworks. Proprietary and Confidential. !11
  11. 11. the Digisphere © 2013 Glass Eye Screenworks. Proprietary and Confidential. !12
  12. 12. never chase • when your product is relevant, your customer comes to you • when your media is relevant, your customer volunteers information, without you having to ask for it • don’t make customers feel like they’re being marketed to! © 2013 Glass Eye Screenworks. Proprietary and Confidential. !13
  13. 13. we deliver • • ideation & writing • © 2013 Glass Eye Screenworks. Proprietary and Confidential. experiential strategy/ brand strategy production, development, and ongoing support !14
  14. 14. STRATEGY © 2013 Glass Eye Screenworks. Proprietary and Confidential.
  15. 15. integrate your ecosystem • create an integrated, consistent, cohesive digital experience • each part drives usage & engagement with other parts of the ecosystem • generate branded earned media • track & deliver previously unobtainable metrics © 2013 Glass Eye Screenworks. Proprietary and Confidential. !16
  16. 16. maximize sociability • branded social media turns users into brand advocates • 92% of consumers trust earned media compared to 58% of owned media* • 68% of Facebook users more likely to visit a retailer after a recommendation from a Facebook friend** * Nielsen Global Consumer Trust Index 2012 ** Omnibus 2012 © 2013 Glass Eye Screenworks. Proprietary and Confidential. !17
  17. 17. consider retention • users spend 2 hours a day with apps* • 43% of app time is spent gaming, 26% social networking, 2% productivity* • only 5% of iPhone users are still actively using an app one month after downloading it ** • app retention creates continuous marketing channel * WSJ App Market 2013 ** Appstore Secrets © 2013 Glass Eye Screenworks. Proprietary and Confidential. !18
  18. 18. leverage metrics by driving users to interact with screens, social media, and mobile devices, we can track real usage of engaged eyes on the screen © 2013 Glass Eye Screenworks. Proprietary and Confidential. !19
  19. 19. OUR WORK © 2013 Glass Eye Screenworks. Proprietary and Confidential.
  20. 20. AT&T Device Alive Smartphone & Tablet Sales Demos • entirely new in-store experience for wireless carriers • on-device sales demos both inform and promote • customers self-teach while waiting to speak with store reps • app-driven presentations downloaded by store managers, self-update after that © 2013 Glass Eye Screenworks. Proprietary and Confidential. !21
  21. 21. a retail standard
 was born • 2010 basic attract loops launched on 8 smartphones • 2013 full-featured presentations launching across all AT&T smartphones*, tablets and experience tables • 7.5 million views generated in the last 12 months *except iPhone © 2013 Glass Eye Screenworks. Proprietary and Confidential. !22
  22. 22. imitation the sinceres form of flattery • Verizon copied Device Alive in the first year © 2013 Glass Eye Screenworks. Proprietary and Confidential. !23
  23. 23. imitation the sincerest form of flattery • Sprint & T-mobile have followed suit © 2013 Glass Eye Screenworks. Proprietary and Confidential. !24
  24. 24. AT&T’s retail experience we helped AT&T bridge a customer experience gap © 2013 Glass Eye Screenworks. Proprietary and Confidential. !25
  25. 25. digital signage is about context the trick is creating an experience that is 100% relevant and useful to the consumer in that particular moment or environment © 2013 Glass Eye Screenworks. Proprietary and Confidential. !26
  26. 26. trade show loops Porter-Cable • designed to be seen and not heard – and heard and not seen • later made into :30 national spot © 2013 Glass Eye Screenworks. Proprietary and Confidential. !27
  27. 27. meeting openers BlackBerry 10 Launch • “Power of 10” concept tracks evolution of technical creativity for developer audience © 2013 Glass Eye Screenworks. Proprietary and Confidential. !28
  28. 28. DOOH touch-screens Avalon Experiential Community • way-finding • directory • calendar • concierge © 2013 Glass Eye Screenworks. Proprietary and Confidential. !29
  29. 29. passive screens Media Components • traditional content • interactive experiences • push to online channels © 2013 Glass Eye Screenworks. Proprietary and Confidential. !30
  30. 30. DOOH passive screens New York & Co • paid advertising on digital billboards © 2013 Glass Eye Screenworks. Proprietary and Confidential. !31
  31. 31. DOOH walls Enhance Your Environment • serene countryscapes, snowflakes falling on winterscape, etc • gesture interactions – interact with wall in a gaming or creative environment © 2013 Glass Eye Screenworks. Proprietary and Confidential. !32
  32. 32. digital ecosystem © 2013 Glass Eye Screenworks. Proprietary and Confidential. !33
  33. 33. but enough about us... © 2013 Glass Eye Screenworks. Proprietary and Confidential. !34
  34. 34. Simon Cole Director, Business Development simon.cole@gesw.com 770-842-1782 @simonjcole www.gesw.com ©2013 Glass Eye Screenworks. All rights reserved. The contents of this presentation and the associated materials are confidential and proprietary to and include trade secrets of Glass Eye Screenworks. Unauthorized use, disclosure, or reproduction is strictly prohibited. These materials may be used only to evaluate a business relationship with Glass Eye Screenworks and for no other purpose. © 2013 Glass Eye Screenworks. Proprietary and Confidential. !35
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