GENERAL ELECTRIC (GE) IMAGINATION BREAKTHROUGH: THE EVO PROJECT PRESENTATION
1. Where would you place GE on an organisation life-cycle chart as Immelt became CEO?
2. In broad term, what were Immelt’s goals?
3. How did GE’s organisational structure have to make as a result of its shift in strategic focus?
4. What risk is GE running as a result of this change in emphasis?
5. What should Transportation recommend and why?