Building a new web 3d world – lessons learned Simon Newstead, CEO, Frenzoo.com
Market Size – US $1.6 Billion Virtual Goods Revenue (2010) 50% on MMO, offsite, 3d worlds Social Game Player Base 56 Milli...
 
Why a new world? Make it mainstream Clients In-Browser ala Meebo <ul><li>Download and install </li></ul><ul><li>Play anywh...
1/ Avatars & Profiles 2/ Chat 1 on 1 Group chat Multi-tasking 3/ Creation and UGC 4/ Marketplace & Monetization Background...
The Leading Web &  iPhone / iPad 3d engine Technology Components 3D Avatar & Scene Cloth Layer Tech UGC, Economy  & Market...
User Generated Marketplace In built web tool for beginners Direct upload of textures & 3d for advanced creators
What are the motivations? <ul><li>Socialization   friends, flirting, sex, relationships </li></ul><ul><li>Self Expression ...
Why do people buy virtual goods? <ul><li>Functional attributes </li></ul><ul><li>* Performance (e.g. speed, hitpoints) </l...
Understanding users.  REALLY understanding users - Peeling the onion - Learning to learn Technical challenges – life on bl...
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Virtual world conference - Frenzoo presentation

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Learnings from building a new web 3d world - Frenzoo.com

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Virtual world conference - Frenzoo presentation

  1. 1. Building a new web 3d world – lessons learned Simon Newstead, CEO, Frenzoo.com
  2. 2. Market Size – US $1.6 Billion Virtual Goods Revenue (2010) 50% on MMO, offsite, 3d worlds Social Game Player Base 56 Million Americans Virtual Worlds TAM $933 Million Source: NeXt Up Research Report August 2010 Gartner – 80% of users to use avatars by 2010? So… has it happened?
  3. 4. Why a new world? Make it mainstream Clients In-Browser ala Meebo <ul><li>Download and install </li></ul><ul><li>Play anywhere, anytime </li></ul><ul><li>Can distribute & embed </li></ul><ul><li>Proven business model </li></ul>
  4. 5. 1/ Avatars & Profiles 2/ Chat 1 on 1 Group chat Multi-tasking 3/ Creation and UGC 4/ Marketplace & Monetization Background – what is Frenzoo
  5. 6. The Leading Web & iPhone / iPad 3d engine Technology Components 3D Avatar & Scene Cloth Layer Tech UGC, Economy & Marketplace Web service, 3d chat, create tool User Generated Content Animations Clothing Avatar Scenes
  6. 7. User Generated Marketplace In built web tool for beginners Direct upload of textures & 3d for advanced creators
  7. 8. What are the motivations? <ul><li>Socialization friends, flirting, sex, relationships </li></ul><ul><li>Self Expression be who you want to be </li></ul><ul><li>Exploration & Fun joy of discovery, fun </li></ul><ul><li>Achievement competition, mastery </li></ul>
  8. 9. Why do people buy virtual goods? <ul><li>Functional attributes </li></ul><ul><li>* Performance (e.g. speed, hitpoints) </li></ul><ul><li>* Functionality (e.g. teleporting) </li></ul><ul><li>Hedonic attributes </li></ul><ul><li>* Visual appearance and sounds (aesthetic pleasure) </li></ul><ul><li>* Background fiction (what role does the item have in the story?) </li></ul><ul><li>* Provenance (e.g. did a famous user own this item in the past?) </li></ul><ul><li>* Customisability (the ability to personalise the item) </li></ul><ul><li>Social attributes </li></ul><ul><li>* Cultural references (references to outside culture, e.g. Xmas) </li></ul><ul><li>* Branding (virtual goods branded by real-world companies) </li></ul><ul><li>* Rarity </li></ul>
  9. 10. Understanding users. REALLY understanding users - Peeling the onion - Learning to learn Technical challenges – life on bleeding edge - The many factors in user experience User acquisition is a numbers game Community building is a people game Lessons Learned

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