Your SlideShare is downloading. ×
Getting your first 10,000 users - Ideas for Startups - Barcamp 2010
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting your first 10,000 users - Ideas for Startups - Barcamp 2010


Published on

Getting your first 10,000 users - thoughts and ideas from our experience with

Getting your first 10,000 users - thoughts and ideas from our experience with

Published in: Technology

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Getting your first 10,000 users [email_address]
  • 2. About us Virtual World - Download Frenzoo – Web Based
    • Easy & simple
    • Play anywhere
    • Can distribute
  • 3. You made it beyond family & friends Enough to get accurate metrics & feedback Can do A/B testing and iterate faster First network effect & community So, why 10,000?
  • 4. Amazing product at launch Tell a few friends … few days later… 10,000 users! Ideal world
  • 5. Assume a 33% conversion rate How to drive 30,000 visitors to your site/app? 1/ SEO and organic search 2/ Press coverage 3/ Paid acquisition 4/ Word of mouth, user viral Real World
  • 6. Research your keywords & competition Check total search volume (eg Google Adwords tool) Develop “share worthy” content & links Start in advance of launch eg- expert blog Do you have the time? 1/ SEO and Organic Search
  • 7. Tech Crunch!?! Dangerous – are you ready for that traffic? Is that traffic relevant to you? Is effort worth it? Pros – great kickstart when you’re ready, great for SEO Note - Smallers bloggers can be early adopters, give great feedback 2/ Press Coverage
  • 8. Test keywords and call to action Excellent way to research market & get users Efficient use of time Targeted traffic, validate your app is useful Can start cheap eg 0.5 HKD a click (long tail) 3/ Paid Acquisition
  • 9.
    • What is it that will entice users to share? eg
      • Dropbox – extra space
      • Frenzoo – extra coins to buy things
      • Farmville – more neighbours to help you
    • Or… awesome factor? Brand? Eg-
    • Be aware – usually people don’t actively share
    • Being on FB/distribution platform makes it easier
    4/ Word of Mouth / Viral
  • 10. How they got to the site? What they are expecting? (entry poll) What was their behaviour on the site? (metrics, real time tracking, a/b test) Why are they leaving? (exit poll) Final note Once they are on your site, gather all you can
  • 11.
    • [email_address]
    • We’re hiring
    • Web programmer
    • Database programmer
    • UI designer
    Go for it! Thanks!