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Getting your first 10,000 users - Ideas for Startups - Barcamp 2010
 

Getting your first 10,000 users - Ideas for Startups - Barcamp 2010

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Getting your first 10,000 users - thoughts and ideas from our experience with Frenzoo.com

Getting your first 10,000 users - thoughts and ideas from our experience with Frenzoo.com

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    Getting your first 10,000 users - Ideas for Startups - Barcamp 2010 Getting your first 10,000 users - Ideas for Startups - Barcamp 2010 Presentation Transcript

    • Getting your first 10,000 users [email_address]
    • About us Virtual World - Download Frenzoo – Web Based
      • Easy & simple
      • Play anywhere
      • Can distribute
    • You made it beyond family & friends Enough to get accurate metrics & feedback Can do A/B testing and iterate faster First network effect & community So, why 10,000?
    • Amazing product at launch Tell a few friends … few days later… 10,000 users! Ideal world
    • Assume a 33% conversion rate How to drive 30,000 visitors to your site/app? 1/ SEO and organic search 2/ Press coverage 3/ Paid acquisition 4/ Word of mouth, user viral Real World
    • Research your keywords & competition Check total search volume (eg Google Adwords tool) Develop “share worthy” content & links Start in advance of launch eg- expert blog Do you have the time? 1/ SEO and Organic Search
    • Tech Crunch!?! Dangerous – are you ready for that traffic? Is that traffic relevant to you? Is effort worth it? Pros – great kickstart when you’re ready, great for SEO Note - Smallers bloggers can be early adopters, give great feedback 2/ Press Coverage
    • Test keywords and call to action Excellent way to research market & get users Efficient use of time Targeted traffic, validate your app is useful Can start cheap eg 0.5 HKD a click (long tail) 3/ Paid Acquisition
      • What is it that will entice users to share? eg
        • Dropbox – extra space
        • Frenzoo – extra coins to buy things
        • Farmville – more neighbours to help you
      • Or… awesome factor? Brand? Eg- Airbnb.com
      • Be aware – usually people don’t actively share
      • Being on FB/distribution platform makes it easier
      4/ Word of Mouth / Viral
    • How they got to the site? What they are expecting? (entry poll) What was their behaviour on the site? (metrics, real time tracking, a/b test) Why are they leaving? (exit poll) Final note Once they are on your site, gather all you can
      • [email_address]
      • We’re hiring
      • Web programmer
      • Database programmer
      • UI designer
      Go for it! Thanks!