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Global game startups:Do you need a US presence?      Simon Newstead         @simonhk       simon@frenzoo.com IteratingFun....
Millions downloads in USA     Developed in HK   Biz dev in USA & HK   simon@frenzoo.com IteratingFun.com @simonhk
Benefits of a US presence?   Monetization                                                    Development     Funding      ...
Close to partners            simon@frenzoo.com IteratingFun.com @simonhk
Close to your market            simon@frenzoo.com IteratingFun.com @simonhk
Development in Asia           simon@frenzoo.com IteratingFun.com @simonhk
Some tipsAccelerators  • 500 Startups, YC, Yetizen, Game Dojo etcNetworking  • Conferences, Meetup.com, SV list, vendor ev...
Risks• Visa situation   •Varying level of difficulty• Team collaboration can be hard (or worse)• Social / love / family li...
Final note – US startups• Can work in reverse  •Overseas can be a great way to bootstrap  •Relocate HQ back when ready •Ex...
Thanks!simon@frenzoo.com@simonhkBlog: IteratingFun.com            simon@frenzoo.com IteratingFun.com @simonhk
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Does your startup need a US presence?

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Transcript of "Does your startup need a US presence?"

  1. 1. Global game startups:Do you need a US presence? Simon Newstead @simonhk simon@frenzoo.com IteratingFun.com @simonhk
  2. 2. Millions downloads in USA Developed in HK Biz dev in USA & HK simon@frenzoo.com IteratingFun.com @simonhk
  3. 3. Benefits of a US presence? Monetization Development Funding Live Ops StudioAppstore marketing Game design PR Key Publisher Large benefit Moderate benefit No benefit simon@frenzoo.com IteratingFun.com @simonhk
  4. 4. Close to partners simon@frenzoo.com IteratingFun.com @simonhk
  5. 5. Close to your market simon@frenzoo.com IteratingFun.com @simonhk
  6. 6. Development in Asia simon@frenzoo.com IteratingFun.com @simonhk
  7. 7. Some tipsAccelerators • 500 Startups, YC, Yetizen, Game Dojo etcNetworking • Conferences, Meetup.com, SV list, vendor eventsCo-working spaces • Parisoma, YIL, Rocketspace, Hatchery, PlugnPlay etcLiving space • Startup Dorm, Factory 0, Airbnb etcCompany formation, accounting, immigration etc • Ping me… simon@frenzoo.com IteratingFun.com @simonhk
  8. 8. Risks• Visa situation •Varying level of difficulty• Team collaboration can be hard (or worse)• Social / love / family life •Prepare for sacrifices!• Can get expensive simon@frenzoo.com IteratingFun.com @simonhk
  9. 9. Final note – US startups• Can work in reverse •Overseas can be a great way to bootstrap •Relocate HQ back when ready •Example – 6Waves simon@frenzoo.com IteratingFun.com @simonhk
  10. 10. Thanks!simon@frenzoo.com@simonhkBlog: IteratingFun.com simon@frenzoo.com IteratingFun.com @simonhk
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