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Carlsberg Group's participation in Earth Hour 2008-2013
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Carlsberg Group's participation in Earth Hour 2008-2013

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Carlsberg Group has participated in the Earth Hour since 2008. This presentation descibes some of the initiatives we have conducted locally and globally to increase awareness of global warming in …

Carlsberg Group has participated in the Earth Hour since 2008. This presentation descibes some of the initiatives we have conducted locally and globally to increase awareness of global warming in connection with WWF's great initiative the Earth Hour.

Learn more about Carlsberg Group's work with CSR at www.carlsberggroup.com/CSR

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  • 1. For the sixth consecutive year Carlsberg participates in Earth Hour 2012!
  • 2. How has the Carlsberg Group celebrated Earth Hour in the previous years? - Impressions from Earth Hour 2007-2013
  • 3. Earth Hour 2007 - A new sustainability initiative is born!  The Earth Hour initiative started in 2007 in Sydney, Australia  2,2 million homes and businesses participated  10,2% less energy during the Earth Hour  Equals taking 48,000 cars of the road for a year
  • 4. Earth Hour 2008 – Going global  In 2008 the Earth Hour message grew into a global sustainability movement  50 million people switched off their lights in 35 countries & 370 cities  Global landmarks turning off the light − Golden Gate Bridge in San Francisco − Rome’s Colosseum − The Sydney Opera House − Burj Al Arab Carlsberg Group 2008 facts:  3 Carlsberg companies participate for the first time  3 Carlsberg sites switch off  6 Carlsberg office buildings and distribution centres switch off  6 signs go black
  • 5. Earth Hour 2009 – Participation grows  Hundreds of millions of people participate  4000 cities  88 countries  Earth Hour 2009 was the world’s largest global climate change initiative
  • 6. Carlsberg’s Earth Hour facts 2009 Facts 2009  14 Carlsberg companies participate  42 Carlsberg sites (breweries and malteries) switch off  33 Carlsberg office buildings and distribution centres switch off  60 Carlsberg signs going black  26000 Carlsberg employees affected Activities 2009  Press releases and coverage  Internal communication on intranets, information boards and in employee magazines  Display of Earth Hour logo on local web pages  Cooperation with the local WWF in all countries  Production of posters, stickers, wall papers etc.  Provide employees with advice on saving energy
  • 7. ..and Carlsberg highlights 2009
  • 8. Carlsberg’s Earth Hour facts 2010 Facts 2010  19 Carlsberg companies participate  33 Carlsberg sites (breweries and malteries) switch off  Approx. 110 Carlsberg signs go black  Approx. 30.000 Carlsberg employees affected Selected activities 2010  A “Green Month”-campaign in the brewery starting just before Earth Hour, including Forest Cleaning, green hero launch etc  Launch of “3R’s at workplace”-campaign Reduce, Reuse, Recycle.  Company website & intranets turned black and white  Web Cast of Managing Director supporting Earth Hour  Office staff wore black on Friday, a day prior to the event  Employees were asked to send ideas for energy efficiency on the job  Employees were encouraged to turn of their lights at home
  • 9. …and Carlsberg highlights 2010 Croatia – Newspaper coverage 2010
  • 10. Indochina – Before and after 2010
  • 11. Banners and posters from Indochina, Poland, and Malaysia 2010
  • 12. Impressions from Malaysia 2010
  • 13. Impressions from Earth Hour 2011 from Ukraine, HQ, Serbia, and Baltika 21 Carlsberg Group companies switched of their lights at 8.30 pm.
  • 14. Impressions from Earth Hour 2012 In 2008, three Carlsberg companies joined the Earth Hour initiative – in 2012, our fifth consecutive year to participate, this number increased to 21 companies. Around 64 Carlsberg office buildings and distribution centers will turn off their lights and in addition 49 signs, 38 breweries and malteries will go dark during Earth Hour. Vice President at Group CSR & Public Affairs says, "We are delighted that so many Group companies are actively engaging in Earth Hour. It is a great way to signal that Carlsberg is focusing on reducing the environmental impact of our operations, not only on 31 March, but throughout the year. At the same time, our engagement in Earth Hour and awareness on climate change also underpins Carlsberg's positions as the most efficient global brewer,“.
  • 15. Carlsberg’s Earth Hour facts 2012 Facts 2012:  21 Carlsberg companies participate.  64 office buildings and distribution centres will do dark.  38 breweries and malteries will switch off. 49 Carlsberg signs go black. Selected activities 2012:  Carlsberg Croatia organized event in Zagreb with well-known Croatian TV and radio personality. Carlsberg Kazakhstan turned off all electricity during the Earth Hour 2012 at the Carlsberg Kazakhstan's brew house and administrative buildings. This action saved about 921 kWh.  Gorkha Brewery introduced ‘Black Friday’, where all employees wore black to signify the event.  Carlsberg Malaysia distributed 1,000 pieces of ‘Energy Saving Shelftalkers’ to all employees including subsidiary Luen Heng F&B and Carlsberg Singapore .  All Carlsberg employees were encouraged to turn of their lights at home.
  • 16. Carlsberg Croatia Carlsberg Croatia organized the event ‘Happy Earth Hour’ in one of popular Zagreb city bars, where the well-known Croatian TV and radio personality, Tatjana Jurić Zagreb supported Carlsberg Croatia initiative.
  • 17. Carlsberg Kazakhstan The electricity was off during the Earth Hour - 2012 at the Carlsberg Kazakhstan's brew house and administrative buildings, saving 921 kWh. Warehouse before and after: The staff of Communicati ons and Quality Department, Carlsberg Kazakhstan.
  • 18. Gorkha Brewery ‘Black Friday’ at Gorkha Brewery:
  • 19. Carlsberg Malaysia The brewery and warehouse switched off their non-essential lights:
  • 20. Carlsberg Malaysia Outlets across Malaysia switched off their non-essential lights:
  • 21. Impressions from Earth Hour 2013: This year, a record of 152 countries and more than 7000 cities, towns and municipalities switched off their lights for Earth Hour. Carlsberg supported this with no less than 25 Carlsberg companies participating, resulting in 57 breweries and malteries, 59 office buildings and distribution centers and 50 commercial signs going black across the globe.
  • 22. Carlsberg’s Earth Hour facts 2013 Facts 2013:  25 Carlsberg companies participate.  57 Carlsberg sites (breweries and malteries) switch off. More than 50 Carlsberg signs go black. Approx. 35.000 Carlsberg employees affected. Selected activities 2013:  Hue Brewery distributed fun to-do’s during Earth Hour Email notice to encourage staff to participate in Earth Hour Backdrop at the brewery.  Carlsberg Deutschland’s saved 7,148 kWh, which makes a total of 3 kg. saved CO2 during Earth Hour.  Sinebrychoff had the whole weekend dedicated to Earth Hour - no advertisement lights anywhere in our or Coca-Cola’s facility.  Supportive Earth Hour web banners on various Carlsberg country websites.  Aldaris made a teaser video to invite employees to participate in Earth Hour.  Carlsberg Kazakhstan invited the AmCham CSR working group to have a meeting about the topics of CSR initiatives in Carlsberg Kazakhstan. Carlsberg Polska handed out candlelights and energy saving bulbs to employees.
  • 23. Impressions from Earth Hour 2013 Double-click on the image below, to watch Aldaris Earth Hour 2013 video teaser:
  • 24. Impressions from Earth Hour 2013 Carlsberg Polska’s offices on the 5th floor in complete darkness:
  • 25. 1st Earth Hour participation in China: 14 production sites, 8 head offices, over 5000 employees. Site participation - Before and after: “Turn Lights Off during the Earth Hour”
  • 26. Carlsberg Malaysia: Earth Hour 2013 Digital Campaign in Malaysia: Desktop wallpapers:
  • 27. Carlsberg Malaysia: The Branch Seremban switched off the signboard lights:
  • 28. Carlsberg Deutschland: All unnecessary lights turned off at Carlsberg Deutschland:
  • 29. Carlsberg UK
  • 30. Get involved in Earth Hour 2014 and show action for climate change! Join Carlsberg and turn off the lights on March 29th , 2014 from 8.30pm- 9.30pm!

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