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Carlsberg Group. Earth hour participation 2008-2012
 

Carlsberg Group. Earth hour participation 2008-2012

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A quick overview of some of the initiatives carried out in the Carlsberg Group from 2008 - 2012 in connection with Earth Hour.

A quick overview of some of the initiatives carried out in the Carlsberg Group from 2008 - 2012 in connection with Earth Hour.

We are swiching off again in 2012, are you?

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    Carlsberg Group. Earth hour participation 2008-2012 Carlsberg Group. Earth hour participation 2008-2012 Presentation Transcript

    •  
    • For the fifth consecutive year Carlsberg participates in Earth Hour 2012!
    • How has the Carlsberg Group celebrated Earth Hour in the previous years? - Impressions from Earth Hour 2007-2011
    • Earth Hour 2007 - A new sustainability initiative is born!
      • The Earth Hour initiative started in 2007 in Sydney, Australia
      • 2,2 million homes and businesses participated
      • 10,2% less energy during the Earth Hour
      • Equals taking 48,000 cars of the road for a year
    • Earth Hour 2008 – Going global
      • In 2008 the Earth Hour message grew into a global sustainability movement
      • 50 million people switched off their lights in 35 countries & 370 cities
      • Global landmarks turning off the light
        • Golden Gate Bridge in San Francisco
        • Rome’s Colosseum
        • The Sydney Opera House
        • Burj Al Arab
      • Carlsberg Group 2008 facts:
      • 3 Carlsberg companies participate for the first time
      • 3 Carlsberg sites switch off
      • 6 Carlsberg office buildings and distribution centres switch off
      • 6 signs go black
    • Earth Hour 2009 – Participation grows
      • Hundreds of millions of people participate
      • 4000 cities
      • 88 countries
      • Earth Hour 2009 was the world’s largest global climate change initiative
    • Carlsberg’s Earth Hour facts 2009
      • Facts 2009
      • 14 Carlsberg companies participate
      • 42 Carlsberg sites (breweries and malting plants) switch off
      • 33 Carlsberg office buildings and distribution centres switch off
      • 60 Carlsberg signs going black
      • 26000 Carlsberg employees affected
      • Activities 2009
      • Press releases and coverage
      • Internal communication on intranets, information boards and in employee magazines
      • Display of Earth Hour logo on local web pages
      • Cooperation with the local WWF in all countries
      • Production of posters, stickers, wall papers etc.
      • Provide employees with advice on saving energy
    • ..and Carlsberg highlights 2009
    • Carlsberg’s Earth Hour facts 2010
      • Facts 2010
      • 19 Carlsberg companies participate
      • 33 Carlsberg sites (breweries and malting plants) switch off
      • Approx. 110 Carlsberg signs go black
      • Approx. 30.000 Carlsberg employees affected
      • Selected activities 2010
      • A “Green Month”-campaign in the brewery starting just before Earth Hour, including Forest Cleaning, green hero launch etc
      • Launch of “3R’s at workplace”-campaign Reduce, Reuse, Recycle.
      • Company website & intranets turned black and white
      • Web Cast of Managing Director supporting Earth Hour
      • Office staff wore black on Friday, a day prior to the event
      • Employees were asked to send ideas for energy efficiency on the job
      • Employees were encouraged to turn of their lights at home
    • …and Carlsberg highlights 2010 Croatia – Newspaper coverage 2010
    • Indochina – Before and after 2010
    • Banners and posters from Indochina, Poland, and Malaysia 2010
    • Impressions from Malaysia 2010
    • Impressions from Earth Hour 2011 from Ukraine, HQ, Serbia, and Baltika
      • 21 Carlsberg Group companies switched of their lights at 8.30 pm.
    • Get involved in Earth Hour 2012 and show action for climate change!
      • Join Carlsberg and turn off the lights on March 31st 2012 from 8.30pm-9.30pm!
    • Thank you for your time!