Carlsberg Circular Community - Partnering to eliminate waste throughout the value chain.

903 views
593 views

Published on

Carlsberg and selected global suppliers have joined forces to rethink the design and production of packaging material, to develop the next generation of packaging products that are optimised for recycling and reuse, while, at the same time, retaining or improving their quality and value. The approach is increasingly referred to as ‘up-cycling’. The cooperation has been formalised through the Carlsberg Circular Community as part of the Carlsberg Group’s work on Sustainable Packaging.

The founding companies working together with Carlsberg are;
• Rexam: Cans
• Arkema: Glass bottle coatings
• O-I: Glass packaging
• RKW: Shrink Wrap
• MWV (MeadWestvaco): Paperboard Multipacks
• Petainer: PET kegs for draught beer

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
903
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Carlsberg Circular Community - Partnering to eliminate waste throughout the value chain.

  1. 1. Sustainable packaging Carlsberg Group 2
  2. 2. Sustainable packaging in context RETHINK Innovation New Uses Quality & Performance improvements REUSE with high quality UPCYCLE Quality Improvement RECYCLE Downcycling REDUCE Incremental Reduction Minimise Negative Impacts Carlsberg Group Adapted from copyrighted diagram EPEA & MBDC 3
  3. 3. What is it? • A collaboration platform where Carlsberg and suppliers work together to create a zero-waste, beneficial society • by using the Cradle-to-Cradle perspective when developing and marketing new products Carlsberg Group 4
  4. 4. What is Cradle-to-Cradle? In Cradle to Cradle® design, materials are defined according to how they are used, i.e. the right materials in the right place at the right time. The result; resources are suitable for re-use instead of being waste. Carlsberg Group Cradle-to-Cradle logo is registered trademark of McDonough Braungart Design Chemistry LLC. Use here is limited to cases where Carlsberg is co-operating with EPEA Cradle to Cradle® is a business platform for innovation and quality. 5
  5. 5. What is Cradle-to-Cradle? Products are either consumption products suitable for the biosphere or service products suitable for the technosphere. Cradle to Cradle® is a business platform for innovation and quality. Carlsberg Group 6
  6. 6. Cradle-to-Cradle Aim The aim of the Cradle to Cradle® design concept is to improve the quality of products so they: • Generate added value for the user by improving quality • Are beneficial for anyone who comes into contact with them Cradle to Cradle® is a business platform for innovation and quality. • Deliver economic, social and ecological benefits Carlsberg Group 7
  7. 7. Objective • To analyse Carlsberg’s packaging portfolio from a C2C perspective, and develop products that are optimised for re-entry as valuable resources into biological or technical cycles so Carlsberg can further distinguish its products for their inspirational high quality. • To support the Circular Economy by improving quality and purity of packaging. Carlsberg Group 8
  8. 8. Founding partners Shrink wrap Coatings PET kegs Carlsberg Group Technical Guidance EPEA Umweltforschung GmbH Cans Glass bottles Card board 9
  9. 9. What will it contribute with? • Increase the creation of sustainable innovations • Introduce sustainable innovations faster to the market • Create clean material streams optimised for reuse and recycling • Increased knowledge sharing among companies on creating resource efficient products • Open up for alternative partnership structures 10
  10. 10. CSR@Carlsberg.com 11

×