{Welcome} See the light
Life Through the Eyes of a
Designer, Developer, and Architect
Simon Guest
http://simonguest.com
October 1, 2009
Vienna

A Story About Hats SEE THE LIGHT
• Asked to “Wear Many Hats” in my Career
• Infrastructure
• Network
• Security
• Developer
• Architect
• Consultant
• …

A Story About Hats SEE THE LIGHT
• Project and Organization Size
• Smaller tend to have multiple hats
• Larger tend to have single responsibilities
• How about Austria?
• 28,000 small and medium organizations in ICT*
* Source: ITB Europe (http://www.itbeurope.org/86.html)

A Story About Hats SEE THE LIGHT
• One of Three “Hats”
• Designer
• Developer
• Architect
• Audience Poll

A Story About Hats SEE THE LIGHT
• Roles Coming Closer Together
• Technology and Tools
• Economic Climate
• Race to Market

Goal of this Talk SEE THE LIGHT
• Development Lifecycle
• Designer, Developer, and Architect
• Investments in Each Area
• Current and new products
• Set the Scene for Today
• Introduce the breakout sessions

Goal of this Talk SEE THE LIGHT
• A “Vision from the CIO”
• A new customer management system in the cloud
• The Designer, Developer, and Architect
• What role is each going to play?
• What does each role care about the most?
• What technology exists to help each role?

The Role of the Designer SEE THE LIGHT
• What Does a Designer Care About?
• Being part of the team, and the development process
• Having a set of tools specific to their skill set, without
exclusively relying on a developer
• Being able to design and prototype conceptual ideas

The Role of the Designer SEE THE LIGHT
• We Don’t Do Enough Prototyping!
• Static presentations, shown to management
• Few re-usable design assets
• Often very different to what gets delivered

The Role of the Designer SEE THE LIGHT
• High Fidelity Prototype
– Great for board reviews
– Looks close to finished
product
• But…
– User’s won’t give you
much feedback

The Role of the Designer SEE THE LIGHT
• Low Fidelity Prototype
– Great for user feedback
– Users feel much more
comfortable in sharing
ideas
• But…
– Handing this off to
developers is likely to
cause communication
issues

The Role of the Designer SEE THE LIGHT
• What If…?
– Emulate a low fidelity style…
– Collect user feedback…
– And make transition to developers a breeze…

SEE THE LIGHT
Demo: SketchFlow

The Role of the Designer SEE THE LIGHT
• The Expression Family
– Blend: RIA design for WPF and Silverlight
– Web: Standards based web design and editing
– Encoder: Video workflow encoder
– Design: Vector graphics design for blend and web

The Role of the Designer SEE THE LIGHT
• Today’s Sessions
– SketchFlow (From Concept to Production)
• Arturo Toledo, 10:45 in the Web Design and UX Track
– Discovering Expression Blend 3
• Arturo Toledo, 14:00 in the Web Design and UX Track
– Expression Blend 3 for Developers
• Adam Kinney, 14:00 in the Web Developer Track
– Surface and NUI
• August de los Reyes, 12:45 in the Web Design and UX Track
– Future of UX
• August de los Reyes, 15:30 in the Web Design and UX Track

The Role of the Developer SEE THE LIGHT
• What Does a Developer Care About?
• Working with the designer, having equal ownership
• Using the full potential of the technology
• Being as productive as possible, and not having to write/re-
write plumbing code

The Role of the Developer SEE THE LIGHT
• Plumbing Code Today
Presentation
Application
Web Tier
Model
Database

The Role of the Developer SEE THE LIGHT
• Plumbing Code Today
Presentation
Application
“Plumbing”
Proxy Generation
Data Validation
Authentication
Web Tier “Plumbing”
Model
Database

The Role of the Developer SEE THE LIGHT
• What If…?
– Remove this effort for Rich Internet Applications…
– Handle proxy generation, data validation,
authentication…
– Integrate with the tools developers use today…

SEE THE LIGHT
Demo: .NET RIA Services

The Role of the Developer SEE THE LIGHT
• New Silverlight 3.0 Features
• Support for High Quality Audio and Video, including H.264
• Improved Fundamentals, including Perspective 3D
• Out of Browser experience, for both PC and Mac

The Role of the Developer SEE THE LIGHT
• Today’s Sessions
– What’s new in Silverlight 3.0
• 10:45 – 11:45, Brad Abrams in the Web Developer Track
– Building Amazing Business Centric Applications
• 12:45 – 13:45, Brad Abrams in the Web Developer Track
– ASP.NET MVC
• 15:30 – 16:30, Mario Szpuszta in the Web Developer Track

The Role of the Architect SEE THE LIGHT
• What Does an Architect Care About?
• Being connected with business needs
• Working with designers and developers, without being in an
ivory tower
• Staying ahead of the technology curve

The Role of the Architect SEE THE LIGHT
• Moving Applications and Data to the Cloud
• At MIX 2008 we announced SSDS
– SQL Server Data Services
• Highly scalable, using key/value pairs, abstracted underlying
scalable SQL Server implementation
• …but it’s not what people wanted!

The Role of the Architect SEE THE LIGHT
• “This is how we access data on premises…”
Data
TDS (Tabular Data Stream)
Client SQL Server

The Role of the Architect SEE THE LIGHT
• “…this is what I want to do in the cloud!”
Data
TDS (Tabular Data Stream)
Client SQL Server

SEE THE LIGHT
Demo: SQL Azure

The Role of the Architect SEE THE LIGHT
• Cloud Offers Different Types of Services
• “Custom” applications and services
• “Finished” applications and services

The Role of the Architect SEE THE LIGHT
• Today’s Sessions
– Developing with Bing Maps for Enterprise
• 10:45 – 11:45, Johannes Kebeck in the Bing Maps Track
– Partner Showcases
• 12:45 – 13:45 and 15:30 – 16:30 in the Bing Maps Track

What Did We See? SEE THE LIGHT
• Designer
– Building a Conceptual Design using Expression
Blend/SketchFlow
• Developer
– Being more productive using .NET RIA Services
• Architect
– Moving data to the cloud using SQL Azure
• All Roles Working Together
– Delivering to the CIO in less than 60 minutes!

What Did We See? SEE THE LIGHT
• Microsoft WebsiteSpark
– Professional Web Developers and Designers
• Software
• Hosting offer
• Support and training
• Visibility
– More info
• Today @ Microsoft booth
• www.microsoft.com/austria/websitespark
• katja.piwerka@microsoft.com

What Did We See? SEE THE LIGHT
• Takeaways
– Ask yourself, “What hat am I wearing?”
– Learn how new wave of technology can help each role
– Enjoy the rest of the day!

SEE THE LIGHT
simon.guest@microsoft.com
http://simonguest.com
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