In the time it takes you to read this abstract, Facebook will have received another 150,000 unique page views from around the world. LinkedIn adds 10 new members every 5 seconds, with over 50% contributing to active discussions. And from flash mobs to #OccupyWallStreet, Twitter has already established itself as the tool of choice to redefine organized movements and protests.
Despite these incredible advances in social technology, however, collaboration in most organizations is still performed using a product first invented in 1971: Email.
In this presentation, we’ll look at the taxonomy of social networking and ask the question if and how it can be applied and extended to a traditional business. We’ll push the boundaries of what social networking can mean within an organization, from “friending” ERP and CRM systems through to using a social network as a knowledge library where employees can discover skills and share ideas. We’ll investigate the power of context as it relates to an organization’s social graph, and even look at how social networking can be used to transform reporting for your organization.
Whether you are new to the subject, or already have an implementation plan, you’ll walk away with a thorough understanding of how the technology can be effectively used within the four walls of your organization, and maybe even a different perspective on why we are all still relying on that technology from the 1970′s!