Word up   simon everest - defra final - no animation
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Word up simon everest - defra final - no animation



Presentation at 'Word Up Whitehall' on 13 October 2010.

Presentation at 'Word Up Whitehall' on 13 October 2010.



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Word up   simon everest - defra final - no animation Word up simon everest - defra final - no animation Presentation Transcript

  • Word Up – it’s the code word… Defra and WordPress Simon Everest
  • Defra online: A brief history…
    • Inherited websites from MAFF and DETR
    • Mix of static content and bespoke apps
    • Mixed ownership, shared between comms/marketing, library, policy and IT
    • No clear content strategy; organisation-driven, limited customer focus
  • Introduction to WordPress
    • First steps into Ministerial blogs, inherited from DCLG… soon transferred to FCO
    • New Minister, new blog, but no platform…
    • WordPress
    • Cheap 3 rd party host, some DNS changes and a rudimentary hacked theme – online within a week
    View slide
  •   View slide
  • Brave new world by 2009…
    • Recognised that…
      • other Departments were doing good things with WordPress, beyond blogging (particularly DIUS/BERR, now BIS)
      • we could do the same, with proven host and existing WordPress platform
    • First steps into digital engagement with WordPress – Food 2030 – with a copycat Commentariat theme
  • Consolidation
    • Successfully used WordPress for increasingly high profile activities
    • Integrated Commentariat into new Defra templates for consistent user-experience
    • Refined ‘behind the scenes’ approach, focus on moderation skills with policy colleagues
  • Expansion
    • Tentative steps into WordPress as a CMS
    • Worked with Puffbox to develop microsites for the UK Location Programme and Science Advisory Council
    • Press Office keen to develop their role online – 1 st attempt at a media centre
    • BIS ‘interim’ WordPress site planted seed of an idea…
  • All change… May 2010
    • Agreement from Management Board to launch of interim site, ‘freeze’ of old site
    • Interim site in preparation for ‘machinery of government’ changes - WordPress
    • Shared infrastructure, hosted by Cabinet Office/Steria/TheClub
    • Contained news, speeches, statements, and new policy only
  • From a small seed…
    • Decision taken to move corporate website to WordPress agreed with Management Board
    • Our vision…
      • Small core site, centrally managed, high-quality content matching customer and business priorities
      • Modular construction, with dedicated themes for defined content types, and ability to devolve low value or narrow audience content publishing
      • Flexible and rapid development to match Departmental requirements
  • Making it happen
    • Commissioned Puffbox to develop theme
    • Commissioned new content, edited by in-house DirectGov and Biz Link editors
    • Began search for hosting solution
    • Began planning for major DNS changes
    • Began communicating change to Department
  • Hosting
    • Hosting options from IBM (our IT supplier), Steria/TheClub and FCOS considered
    • Tight timeline to move from ‘temporary’ host required expedited decision-making…
    • FCOS chosen on combination of cost and ‘fit’ with requirements: closest match with 3 rd party ISP equiv, but consistent with ‘shared services’ in government approach
  • Content development
    • Very limited migration… new content structured around customers, and where possible, business priorities embedded
    • Top line information – to be kept brief, in a common structure – 130 pages (so far)
    • Top down, not bottom up
    • ‘ Old’ static site locked prior to archival
  • Go live
    • Moved from Steria to FCOS on 4 October
    • Currently at ww2.defra.gov.uk
    • ‘ Core’ site and media centre themes fully functional
    • Site responsive, easy to manage
    • Very different to working in Dreamweaver – BETTER!
  • Future plans
    • Move static site to archive.defra.gov.uk and reclaim www.defra.gov.uk
    • New theme for ‘publications’
    • Integration of ‘commentariat’-style sites
    • Comment-based feedback
    • Devolved publishing
    • Leverage WordPress core functionality, not just replicate what we had before…
  • The end
    • Any questions?